How Lucky Saint Became the #1 Alcohol-Free Beer in the UK w/Luke Boase || GTG S06E05

What does it take to reinvent a category everyone had written off as boring, dusty and impossible to fix? In this episode of Getting to Grow, Zoe Fox sits down with Luke Boase, the founder of Lucky Saint, to uncover the relentless, curious and quietly radical journey behind the UK’s fastest-growing alcohol-free beer.From a single spark of frustration with non-alcoholic options to building a brand served in 10,000+ venues, stocked in major supermarkets, and crowned the UK’s #1 alcohol-free beer, this conversation reveals the true story of disrupting an industry built on habit, heritage and “that’s just how beer is.”Luke opens up about:→ How a moment of curiosity became a two-year mission across six breweries and three countries→ Why alcohol-free beer was a “great proposition on paper” but completely broken in reality→ The surprising naming story behind Lucky Saint — and what it means to feel “a little bit saintly”→ Breaking into pubs, restaurants and retail without a playbook→ How the pandemic nearly wiped out the business… until online sales exploded overnight→ Why mindful drinking is becoming a movement, not a trend→ What building a B-Corp beer brand taught him about culture, conviction and long-term visionIf you’ve ever wondered how a founder can reshape drinking culture, challenge decades of industry norms, and build a modern beer brand with purpose at its core, this episode pulls back the curtain on the movement redefining what it means to drink — and not drink — today.Connect:Zoe Fox: https://www.instagram.com/zoefox96/Getting To Grow: https://www.instagram.com/gettingtogrow/Lucky SaintWebsite: https://luckysaint.co/Instagram: https://www.instagram.com/luckysaintbeer/