Getting to Grow

Can underwear impact women's health? How do you build a disruptive DTC brand in one of the world's most overlooked product categories?In this episode of Getting to Grow, Zoe Fox sits down with Oria & Amelie, co-founders of Underdays, to discuss how they built one of the UK's fastest-growing women's wellness brands by reinventing women's underwear.After meeting while working in the fashion industry, Oria & Amelie realised there was a huge gap in the market. While consumers were becoming increasingly conscious about clean beauty, wellness, skincare and activewear, almost nobody was talking about women's underwear or its role in women's health.What started as an idea shared over coffee became Underdays—a health-first underwear brand focused on comfort, intimate health, sustainable materials and building an authentic community.In this conversation, they share the reality of launching a startup during COVID-19, building a consumer brand from scratch, scaling an eCommerce business, creating a loyal customer base through influencer marketing, and growing a purpose-driven company in the competitive fashion and wellness industry.Whether you're a founder, entrepreneur, marketer, startup operator, investor or simply interested in women's health and consumer brands, this episode is packed with practical lessons on building a modern business.In this episode:How Oria & Amelie founded UnderdaysBuilding one of the UK's fastest-growing women's wellness brandsWhy women's underwear deserves more attention in women's healthThe gap between fashion, wellness and intimate healthLaunching a startup during the COVID-19 pandemicBuilding a DTC (Direct-to-Consumer) brand from scratchProduct development and creating health-first underwearWhy authenticity beats traditional influencer marketingHow micro-influencers outperform celebrity influencersGrowing through community, UGC and social mediaRaising investment and managing startup cash flowScaling a consumer product business profitablyRetail expansion and growing beyond eCommerceWhy purpose-driven brands win long termEntrepreneurship, resilience and lessons from building a startupThe future of women's wellness and health-first fashionIf you're interested in entrepreneurship, startups, consumer brands, DTC, eCommerce, influencer marketing, women founders, FMCG, fashion, wellness, women's health, branding, marketing, fundraising or business growth, you'll enjoy this conversation.Follow Zoe FoxInstagram: https://www.instagram.com/gettingtogrow/LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/Underdays:https://www.instagram.com/theunderdays/https://theunderdays.com/

How do two reality TV stars build one of the UK's fastest-growing beer brands?In this episode of Getting to Grow, Zoe Fox sits down with Harvey Armstrong and Sam Holmes, co-founders of Primetime Beer, to explore the realities of building a challenger drinks brand and the lessons they've learned scaling from an idea shared between friends to national supermarket shelves.Most people know Harvey and Sam from Made in Chelsea, but behind the TV appearances is a business that has secured listings in Tesco, Waitrose, M&S, Whole Foods and is now preparing to expand into the United States.Harvey and Sam share how a chance friendship turned into a business partnership, why they decided to reinvent beer for a more health-conscious generation, and what it really takes to build a consumer brand in one of the most competitive industries in the world.The conversation dives into product development, fundraising, retail expansion, brand building, founder relationships, startup resilience, and the realities of scaling a physical product business.Harvey and Sam open up about:• How a chance meeting led to the creation of Primetime Beer• Transitioning from Made in Chelsea into entrepreneurship• Why they wanted to build a healthier beer without compromising on taste• Spending over two years perfecting their first product• The realities of raising investment for a consumer brand• Why building a drinks business requires millions before becoming profitable• Securing retail listings in Waitrose, Tesco, M&S and Whole Foods• Expanding Primetime across pubs, festivals and major sporting venues• The importance of choosing strategic investors over simply raising capital• How complementary founder skill sets helped them scale the business• The terrifying moment their brewery went into administration before a major festival• Dealing with rejection, pressure and public perception as reality TV personalities• Building a founder-led brand through community and authenticity• Why saying no became one of the most valuable lessons in growing the business• The emotional highs and lows of entrepreneurship• Preparing to launch Primetime into the US market• The long-term vision for becoming the UK's leading better-for-you beer brandIf you're a founder, entrepreneur, consumer brand operator, marketer, investor, or someone interested in FMCG, retail, food & beverage, startup growth, fundraising, or building a business from scratch, this episode offers an honest look at what it takes to create and scale a modern challenger brand.Zoe FoxInstagram: https://www.instagram.com/gettingtogrow/LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/Prime Timehttps://www.instagram.com/primetimesessions/https://primetimebeers.com/

What does it really take to turn a homemade recipe into a nationally stocked food brand?In this episode of Getting to Grow, Zoe Fox sits down with Giulia Berretti, founder of Sunny & Luna, to explore the realities of building a challenger food brand from scratch and the lessons she learned scaling from a kitchen experiment to supermarket shelves.Growing up in Italy, Giulia was surrounded by a culture that celebrated food. But after working in the fashion industry in New York and London, she experienced first-hand the negative attitudes towards carbs and traditional foods. During COVID, she combined her love of pasta and vegetables to create a product that could deliver real nutrition without sacrificing taste.Giulia shares how she went from making cauliflower gnocchi in her kitchen to pitching manufacturers across Italy, overcoming rejection, securing retail listings, and building a profitable food business in one of the UK's most competitive categories.The conversation dives into product development, manufacturing, retail expansion, startup funding, founder mindset, and the realities of scaling a physical product business.Giulia opens up about:• Why the fashion industry's relationship with food inspired Sunny & Luna• Creating a vegetable-packed pasta product during COVID• The challenges of turning a homemade recipe into a scalable product• Finding manufacturers and pitching an unproven idea• Why most founders spend too much time perfecting products• The importance of protecting margins from day one• Building partnerships with manufacturers and retailers• Launching in Whole Foods, Planet Organic, Selfridges, Ocado, and Sainsbury's• Why focus is one of the most important skills for founders• Managing rejection and uncertainty while growing a business• The differences between startup culture in Italy and the UK• Raising investment through friends, family, and angel investors• Becoming profitable while continuing to grow the brand• The challenges of hiring and building a small team• Why sampling remains one of the most effective marketing tools• The emotional highs and lows of entrepreneurship• Learning when to say no to opportunities• Scaling a food brand without compromising product quality• What the future holds for Sunny & LunaIf you're a founder, entrepreneur, food brand operator, marketer, investor, or someone interested in FMCG, retail, consumer products, startup growth, or building a business from scratch, this episode offers a practical look at what it takes to create a successful brand in a competitive market.Zoe Fox:Instagram: https://www.instagram.com/gettingtogrow/LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/Sunny & Luna:Instagram: https://www.instagram.com/sunnyandlunaeats/LinkedIn: https://www.linkedin.com/company/sunnyandluna/?originalSubdomain=uk

What happens when one of the world’s healthiest foods is trapped inside a broken system that’s pushing farmers out of business?For thousands of years, extra virgin olive oil has been a cornerstone of the Mediterranean diet, celebrated for its flavour, health benefits, and cultural significance. Yet behind every bottle sits a farming industry facing climate pressure, shrinking margins, labour shortages, and a generation of farmers being told to leave the profession entirely.In this episode of Getting to Grow, Zoe Fox sits down with Sarah Vachon, founder of Citizens of Soil, to explore the realities of the modern olive oil industry and how she's building a premium food brand designed to reward quality, sustainability, and the farmers behind it.Sarah shares how a career in sustainability led her to uncover major issues within agricultural supply chains, why she started paying olive growers significantly more than commodity prices, and how Citizens of Soil grew from supporting close family friends in Greece to becoming a premium olive oil brand stocked by Waitrose and loved by customers across the UK.The conversation dives into the economics of food production, the future of farming, climate challenges, startup growth, consumer education, and what really separates premium extra virgin olive oil from the products most people buy at the supermarket.Sarah opens up about:• Why farmers across the Mediterranean are leaving farming• The hidden problems inside the olive oil supply chain• Paying growers more than commodity market prices• What makes extra virgin olive oil different from regular olive oil• The health benefits of high-quality olive oil• Why the Mediterranean diet continues to outperform food trends• Climate change and its impact on farming communities• Building a premium brand in a commodity market• How Waitrose became a turning point for the business• The cash flow realities of scaling a physical product company• Why pricing too low can destroy a startup• The challenge of balancing sustainability and profitability• The emotional reality of working directly with small farmers• The business mistake that forced Citizens of Soil to fundraise• Losing an entire year's olive oil harvest due to a bottling error• The future of regenerative farming and food production• Expanding a purpose-driven brand into international marketsIf you're a founder, entrepreneur, marketer, food lover, investor, or someone interested in sustainability, consumer brands, agriculture, health, or the future of food systems, this episode offers a fascinating look into the challenges and opportunities behind one of the world's oldest industries.Zoe Fox:Instagram: https://www.instagram.com/gettingtogrow/LinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/Citizens of Soil:Instagram: https://www.instagram.com/citizensofsoil/Sarah Fulton Vachon: https://www.linkedin.com/in/sarahfulton/

What happens when an entire generation starts drinking less alcohol—but still wants the ritual, taste, and social experience of wine? For decades, the drinks industry has operated in extremes: full-strength alcohol on one side, alcohol-free alternatives on the other. But what if the real opportunity sits in the middle?In this episode of Getting to Grow, Zoe Fox sits down with Gabriella Lamb, co-founder of 6% Wine, to unpack the rise of mid-strength alcohol and why she believes the future of drinking isn’t “all or nothing.” From risking their savings on 10,000 bottles to building a completely new category inside one of the world’s oldest industries, this conversation breaks down the reality of launching a consumer product in a market dominated by legacy wine brands and changing consumer habits.Gabriella shares how a simple date-night realization with her husband turned into a fast-growing startup, why most alcohol-free wines failed to hit the spot for her, and how they spent over two years experimenting across Europe to create a wine that still tastes premium—with half the alcohol.The conversation dives into the psychology behind moderation culture, the business mechanics of building a physical product brand, and why consumer behaviour around alcohol is changing faster than most companies realise.Gabriella opens up about:• Why 76% of consumers are moderating alcohol intake• The massive gap between full-strength wine and alcohol-free wine• Creating a completely new “mid-strength” wine category• Spending over two years developing the perfect flavour profile• Why wine producers initially thought the idea was crazy• Risking personal savings and ordering 10,000 bottles upfront• The reality of fundraising in today’s startup market• Why distribution matters more than having a great product• The future of moderation culture and “zebra striping”• Why younger consumers are changing the alcohol industry• The challenge of educating customers on mid-strength wine• Why perception is the biggest barrier in the wine industry• Building a premium consumer brand from scratch• The emotional reality of being a founder every single day• Why mid-strength alcohol could become the next major drinks movementIf you’re a founder, entrepreneur, marketer, creative, or someone interested in consumer psychology, startup growth, branding, or the future of modern drinking culture, this episode gives a raw look into what it really takes to build a disruptive product inside a traditional industry.Zoe Fox:Instagram: [https://www.instagram.com/gettingtogrow/](https://www.instagram.com/gettingtogrow/)LinkedIn: [https://www.linkedin.com/in/zoe-fox-377033b0/](https://www.linkedin.com/in/zoe-fox-377033b0/)6% Wine:Website: [https://6percent.wine/](https://6percent.wine/)Instagram: [https://www.instagram.com/6percent.wine/](https://www.instagram.com/6percent.wine/)

What does it really take to build a premium consumer brand in one of the most crowded and competitive industries in the world? In a category dominated by legacy players, aggressive pricing, and massive distribution networks, most new brands never survive long enough to matter. But what happens when two brothers decide to challenge the drinks industry anyway—with no experience, no roadmap, and no understanding of how difficult distribution really is?In this episode of Getting to Grow, Zoe Fox sits down with Louise and Bruce, founders of Sly Dog Rum, to unpack the brutal reality of building a premium drinks brand from scratch. From launching during lockdown while everything was shut, to spending over a year fighting for their first wholesaler listing, this conversation dives deep into the gap between creating a great product and actually getting people to buy it.The founders break down why product quality alone means nothing without sales, distribution, and relentless persistence—and why so many founders underestimate what it really takes to scale a physical consumer brand.Louise and Bruce open up about:• Why “great products” still fail in crowded markets• Launching Sly Dog Rum during lockdown with 10,000 bottles• The harsh reality of getting listed with wholesalers• Why distribution matters more than product• Building a premium brand in a category where “cheap sells”• The biggest mistakes they made early on• How naivety became their biggest startup advantage• Why cold outreach and in-person sales still work• Creating a premium spiced rum for normal consumers—not connoisseurs• The truth about startup stress, scaling, and cash flow• Why real-world activations beat traditional advertising• How they won World’s Best Spiced Rum• The challenge of competing against giant alcohol brands• Why branding needs to be simple, bold, and impossible to ignoreIf you’re a founder, creative entrepreneur, marketer, or anyone trying to build a brand in a saturated market, this episode breaks down the real mechanics behind selling physical products, building distribution, and surviving in an industry where most startups disappear.Zoe Fox:/ gettingtogrow/ zoe-fox-377033b0Sly Dog Rum:Website: [https://slydogrum.com/](https://slydogrum.com/)Instagram: [https://www.instagram.com/slydogrum/](https://www.instagram.com/slydogrum/)

What does it really take to challenge a billion-dollar industry dominated by habit, branding, and deeply ingrained consumer behavior? In a market where energy drinks are often packed with artificial ingredients, high sugar, and aggressive marketing, most consumers know the downsides—yet still keep buying. But what if the problem isn’t demand for energy, but the way it’s being delivered?In this episode of Getting to Grow, Zoe Fox sits down with Hub van Bockel, founder of Tenzing and former Head of Marketing at Red Bull, to explore how he’s rethinking the energy drink category from the ground up. After spending years building one of the world’s most iconic brands, Hub walked away to create a product that challenges the very foundations of the industry—focusing on natural ingredients, sustainable practices, and a fundamentally different approach to energy.This conversation dives into the gap between what consumers know and how they behave—unpacking why people continue to choose products they don’t fully trust, and how breaking habits is far harder than building something better.Hub van Bockel opens up about:• Why 80% of energy drink consumers are concerned about what they’re drinking• The real reason “better products” don’t automatically win• Leaving Red Bull after 8 years to build something different• How habit—not logic—drives most consumer decisions• Building Tenzing from scratch using natural ingredients and a new philosophy• Why naivety can be a founder’s biggest advantage• The importance of product clarity before brand storytelling• How community-driven marketing creates long-term loyalty• The harsh reality of competing against billion-dollar brands• Why distribution—not just product—is the real battleground• Turning a strong product into a repeat-purchase machineIf you’re a founder, creator, or entrepreneur looking to disrupt established markets, build a product people actually believe in, or understand the real mechanics behind consumer behavior, this episode breaks down what it truly takes to compete—and survive—in a category built on habit.Zoe Fox:/ gettingtogrow/ zoe-fox-377033b0Tenzing:Website: https://tenzingnaturalenergy.com/Instagram: https://www.instagram.com/tenzingnaturalenergy/

What does it really take to fix a category that’s fundamentally broken? In an industry where cocktails are often slow, inconsistent, overpriced, and confusing, most consumers have simply accepted the experience as it is. But what if the problem isn’t the drink itself—but the way it’s delivered?In this episode of Getting to Grow, Zoe Fox sits down with Kuleen Khimasia, co-founder of Black Lines, to explore how he’s rebuilding the cocktail industry from the ground up. From launching one of the UK’s first draft cocktail businesses to creating a premium bottled range during COVID, Kuleen shares how Black Lines is challenging outdated perceptions and making high-quality cocktails more accessible, consistent, and scalable.This conversation dives into the gap between what consumers want and what the industry delivers—unpacking why cocktails have remained complicated and inconsistent for so long, and how a new approach to production, branding, and distribution is changing that.Kuleen Khimasia opens up about:• Why cocktails are “notoriously slow and confusing” for most consumers• The real problem with pre-batch drinks—and why most of them fail• Building Black Lines without external funding and staying profitable• Turning a COVID crisis into a major growth opportunity• The importance of brand, design, and perception in a “stuffy” category• Why consistency beats theatre in most hospitality environments• The operational reality of running a physical product business• How they scaled from draft kegs to bottles while controlling quality• Why they’ve avoided supermarkets—and what that means for growth• The future of cocktails and why pre-batch is only getting startedIf you’re a founder, creator, or entrepreneur interested in disrupting traditional industries, building a premium brand, or creating products that challenge consumer perception, this episode breaks down exactly how a clear insight—executed properly—can reshape an entire category.Zoe Fox:/ gettingtogrow/ zoe-fox-377033b0Black Lines: Website: https://blacklinesdrinks.com/instagram: https://www.instagram.com/blacklinesdrinks/Kuleen Khimasia:Linkedin: https://uk.linkedin.com/in/kuleen-khimasia-315ba893

What does it really take to build a premium brand in a category that people don’t even take seriously? In a space where taste has historically been poor, perception is weak, and consumer habits are deeply ingrained, creating a successful alcohol-free product requires far more than just removing alcohol.In this episode of Getting to Grow, Zoe Fox sits down with Luke Hemsley, founder of Wednesday’s Domaine, to explore how he’s building a modern alcohol-free wine brand designed for people who still love drinking—but want to do it differently. From identifying a gap in the market during COVID to developing a product that challenges both taste and perception, Luke shares the thinking behind creating a brand in a misunderstood category.This conversation goes beyond the idea of “non-alcoholic alternatives” and dives into the psychology of drinking, social dynamics, and how consumer behavior is shifting toward moderation rather than elimination. From the stigma of not drinking to the importance of branding and experience, this episode explores what it really takes to change how people think—and feel—about what’s in their glass.Luke opens up about:• Why alcohol-free wine has historically failed—and what’s changing now• The psychology behind drinking and the desire to “fit in” socially• Building a brand that doesn’t feel like a compromise• Why most consumers don’t want to quit alcohol—they want better options• The challenges of creating a product in a category rooted in tradition• How branding can completely shift perception in a “low-quality” space• The reality of building a physical product business from scratch• Why moderation—not restriction—is shaping the future of drinkingIf you’re a founder, creator, or entrepreneur interested in consumer behavior, brand building, or launching products in emerging categories, this episode offers a deep dive into how a simple insight can evolve into a category-defining business when executed with clarity and intent.Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Wednesday's Domaine:Instagram: https://www.instagram.com/wednesdaysdomaine/Linkedin: https://www.linkedin.com/company/wednesday-s-domaine/?originalSubdomain=ukWebsite: https://wednesdaysdomaine.com/Luke Hemsley:Linkedin: https://www.linkedin.com/in/lukehemsley/

What does it really take to turn something as simple as a salad into a multi-million pound food brand? In an industry where restaurants fail fast, margins are tight, and scaling operations can quickly become chaos, building a successful food business requires far more than just good recipes.In this episode of Getting to Grow, Zoe Fox sits down with Clem Haxby, the culinary director behind The Salad Project, to explore how a single London salad bar evolved into one of the city’s most recognisable healthy food brands. From launching their first location in Spitalfields to scaling to 12 stores in just a few years, Clem shares the operational, creative, and strategic thinking behind building a fast-growing hospitality brand.This conversation goes beyond the idea of “healthy food trends” and into the real mechanics of scaling a restaurant concept. From designing menus based on intuition rather than market research, to building systems that allow stores to open smoothly, this episode explores how product obsession, operational discipline, and adaptability combine to create sustainable growth.Clem opens up about:• Designing the entire Salad Project menu from the ground up• Scaling from 2 stores to 12 locations in just three years• Why intuition often beats traditional market research• The operational systems that make restaurant expansion possible• Lessons learned from hiring mistakes and early operational chaos• The reality of opening restaurants that cost over £500K per site• Building a menu that keeps customers full, energised, and coming back• How balancing creativity and operations drives long-term brand successIf you’re a founder, operator, or entrepreneur interested in hospitality, consumer brands, or product-driven businesses, this episode offers a behind-the-scenes look at how a simple idea can evolve into a thriving brand when execution meets vision.Zoe Fox (Host):https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/The Salad Project:https://www.instagram.com/the.salad.project/https://www.saladproject.co.uk/Clem Hexby:https://www.instagram.com/clementines_kitchen/

What does it really take to scale an FMCG brand in today’s landscape, where retail is crowded, attention is fragmented, and growth can disappear as quickly as it arrives?In this episode of Getting to Grow, Zoe Fox sits down with Charlie Knight, founder of Plugin Brands and co-founder of Diving Agency, to explore what modern brand building actually looks like behind the scenes. From helping take startup brands from inception to retail in under 18 months, to generating £1M in three months through TikTok Shop, Charlie shares the commercial realities of scaling in 2026.This conversation goes beyond surface-level growth stories and into the strategic decisions that determine whether a brand sustains momentum or gets delisted. From omnichannel thinking and TikTok Shop as the “new QVC,” to why so many founders scale too fast, this episode unpacks the tension between speed and sustainability.Charlie opens up about:• Building brands from zero to £1M+ and what that really requires• Why TikTok Shop is reshaping retail and direct-to-consumer growth• The dangers of entering major supermarkets too early• What sustainable rate of sale really means• Turning down clients when ROI doesn’t make sense• Giving founders tough feedback on product, pricing, and positioning• Why clarity of brand identity matters more than ever• The importance of going slow in order to scale properlyIf you’re a founder, brand builder, or commercial leader navigating FMCG in 2026, this episode offers a grounded, strategic look at how to grow with intention — and why lasting success isn’t built on hype, but on foundations that can withstand scale.Zoe Fox (Host):https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Charlie Knight:https://www.linkedin.com/in/fmcgexpert/

What does it really take to build a brewery from scratch when you have no industry experience, no roadmap, and no safety net?In this episode of Getting to Grow, Zoe Fox sits down with Louise Avery, founder of LA Brewery, to explore the deeply human story behind one of the UK’s most distinctive non-alcoholic drinks brands. From fermenting drinks at home and delivering bottles by bike to building a full-scale brewery and landing major retail partnerships, Louise shares what it truly means to follow intuition and build something before you feel ready.This conversation traces the journey from leaving a conventional career and returning to her roots, through years of experimentation, financial uncertainty, and self-doubt, to creating a brand grounded in craft, creativity, and purpose. It is an honest look at what happens when passion, persistence, and curiosity lead the way, even when the path is unclear.Louise opens up about:• Starting with no brewing experience and learning everything by doing• Building LA Brewery through experimentation, fermentation, and instinct• Delivering early products herself and growing without external validation• Overcoming impostor syndrome while pitching, scaling, and raising investment• Why naivety can be a hidden strength in the early stages of building a brand• Balancing creativity with commercial reality as the business grows• Staying true to values in an increasingly competitive and saturated market• Redefining success beyond speed, scale, and perfectionIf you are curious about how brands are really built behind the scenes, what resilience looks like when things are uncertain, or how trusting your instincts can shape a business with depth and integrity, this episode offers a powerful reminder that meaningful brands are rarely built by following a perfect plan, but by showing up, learning fast, and staying committed to the journey.Zoe Fox (Host):https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/LA Brewery:https://www.instagram.com/labrewery/https://labrewery.co.uk/

What does it really take to build a brand from nothing — without shortcuts, safety nets or a perfect plan?In this episode of Getting to Grow, Zoe Fox sits down with Brendon Manders, co-founder of Lumberjaxe, to unpack the raw, unfiltered journey from mobile barber to Dragon’s Den — and how a £100 idea turned into a nationally stocked food brand powered by family, grit and obsession.From sleeping in vans and making products in his mum’s kitchen to pitching in front of the Dragons and securing investment, this conversation reveals what brand-building actually looks like when you don’t come from money, marketing or manufacturing — and why community, belief and relentless execution mattered more than polish.Brendon opens up about:→ Starting before feeling “ready” — and why imperfection beats waiting→ The hidden grind behind Lumberjaxe: vans, festivals, kitchens and family labour→ Building a loyal community before even having a website→ Why obsession and hands-on work can’t be outsourced→ Learning business, marketing and manufacturing by doing — not planning→ What really happened behind the scenes on Dragon’s Den→ Earning opportunity through consistency, not luck→ Balancing ambition, family life and five kids while building a brand→ Why long-term belief matters more than overnight successIf you’ve ever wondered how brands are built without a playbook, what resilience really looks like behind the highlight reels, or why the hardest route often builds the strongest foundations, this episode pulls back the curtain on the reality of entrepreneurship — and what it truly takes to build something meaningful from the ground up.Zoe Fox (Host):https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Brendon Manders (Guest):https://www.instagram.com/brendonmanders/Lumberjaxe:https://www.instagram.com/lumberjaxefood/

What does it take to build a cult brand in a world obsessed with ads, awareness and shortcuts?In this episode of *Getting to Grow*, Zoe Fox sits down with **Wynter Karo**, founder of **Pimentæ**, to unpack how one of the UK’s fastest-growing tequila cocktail brands scaled without relying on traditional advertising — and why experience, focus and conviction mattered more than media spend.From a corporate career at IBM and Sky to building a tequila-first brand in one of the most competitive categories in food and drink, this conversation reveals how Wynter set out to change how people think about tequila — and how brands are actually built.Wynter opens up about:→ Why Pimentæ rejected “marketing awareness” in favour of revenue-led experiences→ Building a cult-like community through festivals, events and moments people remember→ The operational challenges of scaling across multiple formats and retail channels→ Why being famous for *one thing* beats trying to be everything→ Growing without big ad budgets — and what really convinces retailers and investors→ Navigating fundraising as a female founder in a tough VC climate→ Leaving corporate comfort behind to build something purpose-led→ Why modern brands win by making people *feel* something, not just selling a productIf you’ve ever wondered how brands grow without paid ads, how experience can outperform exposure, or why focus and long-term thinking still matter in a shortcuts-first world, this episode pulls back the curtain on the mindset, discipline and belief behind Pimentæ — and what it really takes to build a cult brand from the ground up.Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Wynter Karo Co-founder: Pimentae-Instagram: https://www.instagram.com/pimentaedrinks/Linkedin: https://www.linkedin.com/company/pimentae/?originalSubdomain=ukWebsite: https://www.pimentaedrinks.com/

What does it take to reinvent a dish the world loves, but has completely misunderstood?In this episode of Getting to Grow, Zoe Fox sits down with Andrew McLeod, founder of Emilia’s Crafted Pasta, to unpack the obsessive, values-driven journey behind one of the UK’s most respected fresh pasta brands.From a maths graduate and former poker player with no restaurant experience, to building a cult following around slow-made, honest pasta, this conversation reveals how Andrew set out to fix what most people don’t even realise is broken — how pasta is made, served, and understood.Andrew opens up about:→ Why pasta became labelled “unhealthy” — and how modern shortcuts stripped it of quality and nutrition→ The hidden differences between mass-produced pasta and slow-dried, freshly made pasta→ Opening a first restaurant in London with no industry background and just £150k→ Serving two customers a night… and what those early failures taught him about resilience→ Why Emilia’s makes everything fresh, on-site, every day — even when it’s harder and more expensive→ Building a brand by educating customers, not copying competitors→ Expanding carefully without compromising quality, culture or values→ Why pasta isn’t the problem — how it’s made isIf you’ve ever questioned why pasta doesn’t make you feel the way it should, wondered how truly great food brands are built, or believed that doing things the hard way can still win in a shortcuts-first world, this episode pulls back the curtain on the craft, conviction and long-term thinking behind Emilia’s — and why pasta is more misunderstood than we think.Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Emilias Pasta:Instagram: https://www.instagram.com/emiliaspasta/Linkedin: https://www.linkedin.com/in/andrew-macleod-pasta/

What does it take to reinvent a category everyone had written off as boring, dusty and impossible to fix? In this episode of Getting to Grow, Zoe Fox sits down with Luke Boase, the founder of Lucky Saint, to uncover the relentless, curious and quietly radical journey behind the UK’s fastest-growing alcohol-free beer.From a single spark of frustration with non-alcoholic options to building a brand served in 10,000+ venues, stocked in major supermarkets, and crowned the UK’s #1 alcohol-free beer, this conversation reveals the true story of disrupting an industry built on habit, heritage and “that’s just how beer is.”Luke opens up about:→ How a moment of curiosity became a two-year mission across six breweries and three countries→ Why alcohol-free beer was a “great proposition on paper” but completely broken in reality→ The surprising naming story behind Lucky Saint — and what it means to feel “a little bit saintly”→ Breaking into pubs, restaurants and retail without a playbook→ How the pandemic nearly wiped out the business… until online sales exploded overnight→ Why mindful drinking is becoming a movement, not a trend→ What building a B-Corp beer brand taught him about culture, conviction and long-term visionIf you’ve ever wondered how a founder can reshape drinking culture, challenge decades of industry norms, and build a modern beer brand with purpose at its core, this episode pulls back the curtain on the movement redefining what it means to drink — and not drink — today.Connect:Zoe Fox: https://www.instagram.com/zoefox96/Getting To Grow: https://www.instagram.com/gettingtogrow/Lucky SaintWebsite: https://luckysaint.co/Instagram: https://www.instagram.com/luckysaintbeer/

What actually happens on your tongue when you take a bite? Why do some mangoes taste like flowers… and others taste like cheese? And how has truffle become the most overhyped, misunderstood flavour on every menu?In this episode of Getting to Grow, Zoe Fox sits down with Olivia Abramson who is a product developer, flavour specialist and the woman behind some of the UK’s most loved juices, smoothies and snacks, to decode the science, psychology and pure magic of taste.From growing up obsessed with flavours to leading global recipe development for brands like Joe & The Juice, Olivia has spent years shaping what millions of people eat and drink every day. This conversation pulls apart the hidden world behind the foods we think we know.Olivia opens up about:→ Why taste isn’t a talent, it’s a trainable skill anyone can learn→ How she chooses ingredients like tasting 8 mango purees back to back→ The truth about truffle and why most of it isn’t even real→ How umami quietly became the flavour everyone’s suddenly obsessed with→ What actually makes junk food addictive and why carrots just can’t compete→ Why smell is 50% of flavour and how COVID changed the taste world→ The tiny details that make or break a product on the shelf→ How mindful eating can literally switch your brain out of stress modeIf you’ve ever wondered why supermarket sandwiches feel flat, why certain dishes hit differently, or how to elevate your palate without being a wine snob, this episode takes you inside the sensory universe that decides our cravings, habits and food memories, one bite at a time.Connect:Zoe Fox: https://www.instagram.com/zoefox96/Getting To Grow: https://www.instagram.com/gettingtogrow/Olivia Abrahmsohn: https://www.instagram.com/tastebud.tickler/

What happens when two women discover that the products we trust most are built on lies — and plastic?In this live episode of Getting to Grow, host Zoe Fox sits down with the founders of Here We Flo, the bold, funny, feminist brand rewriting the rules of period care. From realizing that traditional pads are made of up to 90% plastic, to launching an unapologetically pink and planet-friendly alternative, this conversation reveals how a taboo turned into a movement.Born out of frustration and fueled by purpose, Here We Flo isn’t just about tampons — it’s about changing culture through courage, humor, and honesty.The founders open up about:→ Discovering the hidden truth behind mainstream period products→ Turning a taboo into a mission-driven brand loved worldwide→ How humor became their greatest weapon in breaking stigma→ Building a sustainable company that puts people before profit→ Why design and storytelling matter when tackling uncomfortable topics→ What it really takes to turn purpose into a business that growsIf you’ve ever wondered how a small idea can challenge an entire industry — and how laughter, feminism, and truth can build a legacy — this episode will show you what modern rebellion looks like.Connect:Zoe Fox:/ gettingtogrow/ zoe-fox-377033b0Here We Flo:https://www.instagram.com/hereweflo/https://www.hereweflo.co/

What does it really take for a family name to outlive nations, generations, and empires? In this live episode of Getting to Grow, host Zoe Fox sits down with Arthur Edward Guinness — the 4th Earl of Iveagh — to explore the extraordinary 266‑year legacy behind Ireland’s most iconic brand.From one man’s 9,000‑year lease in 1759 to a dynasty that shaped philanthropy, culture, and global brewing, this conversation uncovers the never‑told human stories behind the Guinness name — the triumphs, the losses, and the values that built a brand into a legacy.Arthur opens up about:→ How the Guinness family turned a Dublin brewery into a global symbol→ The battles, both literal and personal, that shaped their fortune→ What it means to preserve heritage while leading in a changing world→ Why legacy matters more than ever in an era obsessed with speed→ The unseen role of the women who kept the Guinness story alive→ How the modern descendants carry tradition, philanthropy, and identity forwardIf you’ve ever wondered how legacy is crafted — not inherited — and what it really means to build something that lasts centuries, this episode pulls back the velvet curtain on one of the most enduring family stories of all time.Connect:Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Guinness:https://www.instagram.com/guinness/

What does it really take to build a brand that stands for something — not just sells something? In this live episode of Getting to Grow, host Zoe Fox brings together three powerhouse marketers from brands like BrewDog, Subway, Method, and The Coconut Collaborative to unpack the brutal truths behind building, scaling, and surviving in the modern FMCG world.From rebellious campaigns to full-blown flops, this episode dives deep into the real talk no one shares — what works, what backfires, and why your “next big idea” might actually be your biggest mistake.The panel reveals:→ The biggest brand fail that went viral for the wrong reasons — and the hard lessons learned→ Why knowing your “True North” matters more than any trend or hashtag→ How to stop “brand FOMO” and stay focused when everyone’s chasing viral moments→ The secret to scaling a small brand without losing your purpose→ How Method turned a cleaning product into a cult obsession (hint: rhubarb)→ Why real marketing starts with talking to your customers — not your competitors→ The new PR reality: fewer journalists, tighter budgets, and why brand utility wins over hypeIf you’ve ever wondered how challenger brands break through, how top marketers think under pressure, or what actually makes a campaign stick, this episode is your inside pass to the boardroom, the brainstorm, and the breakdowns.Connect:Zoe Fox: https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Sarah Warman:https://www.instagram.com/sarahfwarman/Holly Rix:https://www.instagram.com/hollyrix/We Are All Marketing:https://www.instagram.com/weareallmarketing/

What does it take to turn a city trading career and a kitchen obsession with activated snacks into a best-selling brand with viral reach? In this episode, Zoe Fox sits down with Cathy Moseley, founder of Boundless Snacks, to unpack Cathy’s journey from London trading floors to creating the UK’s go-to gut-friendly snack.Cathy reveals:→ Why leaving her six-figure city job was the scariest—and best—decision she ever made→ How she went from kitchen trials to supermarket shelves with no prior food industry experience→ The messy, relentless challenge of finding manufacturers, surviving setbacks, and getting those crucial first listings→ Her mission to make gut health accessible, tasty, and fun for everyone→ Real talk about resilience, team-building, and refusing to let early rejections define Boundless→ Navigating bold flavors, product innovation, and standing out in a crowded snack market→ Why the highs only matter because of the lows—and what keeps her going in the toughest timesIf you’re curious about food & drink innovation, challenger brands, entrepreneurship outside your comfort zone, or just love a founder’s wild leap, this episode delivers.What does it take to leave behind a six-figure career in city trading and turn a kitchen experiment into a viral, gut-health snack brand loved by millions? In this episode, Zoe Fox sits down with Cathy Moseley, founder of Boundless Snacks, to explore her journey from financial markets to the aisles of major supermarkets.Connect-Zoe Fox-Instagram: https://www.instagram.com/gettingtogrow/Linkedin: https://www.linkedin.com/in/zoe-fox-377033b0/Cathy Moseley, Founder-Linkedin: https://www.linkedin.com/in/cathy-moseley-a549851b5/?originalSubdomain=ukBoundless-Website: https://weareboundless.co.uk/Instagram: https://www.instagram.com/eatboundless/

What does it take to turn a kitchen recipe for fiery ginger beer into a brand stocked in major retailers and beloved by customers? In this episode, Zoe Fox sits down with Will Englander, founder of The Root Co, to unpack Will’s journey from London management consultant to the driving force behind UK’s most exciting ginger-based beverage brand.Will reveals:→ How a life-threatening accident in Japan set him on a bold path to entrepreneurship→ Why “naivety” was his secret weapon in scaling manufacturing—from blender batches at home to supermarket shelves→ The messy, persistent hustle of field sales, brutal rejections, and winning first retail listings→ Navigating ingredient sourcing, developing a transparent supply chain, and the impact of B Corp certification→ Hard lessons in branding, recipe development, and learning to thrive on feedback→ The emotional drivers behind his leap—from job security to spending precious time with family→ Building a challenger drinks brand in a world dominated by sugary sodas and tight pub contractsIf you’re curious about food & drink innovation, startup resilience, the nuts and bolts of FMCG, or just love a mad founder’s story, this episode delivers.Connect:Zoe Fox:Instagram — https://www.instagram.com/gettingtogrow/LinkedIn — https://www.linkedin.com/in/zoe-fox-377033b0/Will Englander, Co-Founder-Instagram — https://www.instagram.com/willenglander1/LinkedIn — https://www.linkedin.com/in/will-englander-609ba8109/The Root Co:Instagram — https://www.instagram.com/the.root.co/Website: https://rootcodrinks.co.uk/Hashtags: #gettingtogrow #gettingtogrowpodcast #fmcg #foodanddrink #drinks #gingerbeer #startup #entrepreneurship

What does it take to turn bubbling jars of kombucha into a supermarket success story?In this episode, Emma Thackray shares her journey — from running Dolly Parton’s Imagination Library in the UK, to discovering fermented foods in America, and finally co-founding Hip Pop, one of the UK’s fastest-growing gut health drinks brands.She talks about scrappy beginnings (literally selling cans out of her car), raising millions of pounds in investment, and the wild reality of scaling a challenger brand into Sainsbury’s, Co-op, and beyond.We also cover…→ What happens when everything goes wrong on moving day→ Why flavour — not fads — drives Hip Pop’s success→ How Emma raised investment without a background in FMCG→ The lessons from rebranding for mass market growthIf you’re into food & drink, startups, or the behind-the-scenes of building a modern brand — you’ll love this one.Zoe Fox:https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Emma Thackray, Co-Founder--Linkedin: https://www.linkedin.com/in/emmathackray/Drink Hip Pop:Instagram: https://www.instagram.com/drink.hip.pop/YouTube: https://www.youtube.com/@DrinkHipPopWebsite: https://drinkhippop.com/#gettingtogrow #gettingtogrowpodcast #fmcg #foodanddrink #drinks #hippop #kombucha #startup #entrepreneurship

He was selling tea from his uni bedroom…Now it’s a multi-million-pound brand with shops across the UK.Mike Turner co-founded Bird & Blend Tea Co. to shake up the tea industry—creating a brand people wanted to be part of, not just shop fromBut building a values-led brand came with hard choices:→ Saying no to investors who didn’t “get it”→ Scaling without compromising creativity→ And figuring out how to lead a team when you never planned to be a “boss”In this episode, we dive into the scrappy early days, Mike’s obsession with community, and how he & his co-founder Krisi turned tea into a movement.Whether you're scaling a business or just love a good founder story—this one’s for you.Zoe Fox—YouTube: https://www.youtube.com/@gettingtogrowpodcastLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/Mike Turner, Co-Founder —LinkedIn: https://www.linkedin.com/in/mikeajturner/Bird & Blend Tea Co—Website: https://www.birdandblendtea.comInstagram: https://www.instagram.com/birdandblendtea#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #tea #bird&blendtea #bird&blend #hotbeverage

Jens Knoop turned a childhood memory into one of the UK’s most beloved luxury chocolate drinks — Knoops.Here’s how he did it…In this episode, we dive into the journey of building Knoops from a single idea into a nationwide brand. He shares the creative process behind developing over 20 different chocolate percentages, talks about maintaining quality while scaling, and reflects on how his German roots shaped the brand’s vision.You'll also hear about the challenges of the chocolate industry, brand expansion, and Jens’ philosophy of "chocolate happiness."If you love food branding, founder stories, or premium product strategy — this one's packed with real gems.Jens Knoop — Founder of Knoops:Instagram: https://www.instagram.com/knoopschocolate/LinkedIn: https://www.linkedin.com/in/jens-knoop-1a15a446/Knoops Chocolate:Instagram: https://www.instagram.com/knoopschocolate/Website: https://knoops.co.ukZoe FoxYouTube: https://www.youtube.com/@gettingtogrowpodcastLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #chocolate #jensknoop #knoops #hotchocolate #darkchocolate #gourmetchocolate #craftchocolate

What does it take to become one of the most influential voices in the drinks industry?In this episode, Dawn Davies shares her wild journey — from running legendary fine dining spots with no experience, to becoming the head buyer at The Whisky Exchange.She talks about curating spirits from across the globe, making million-pound decisions, and why she’ll always back brands that stand for something.We also cover…→ Industry myths→ How consumer tastes are shifting→ What it takes to earn shelf space todayIf you're into drinks, branding, or the business of taste — you’ll love this one.Dawn Davies, Head Buyer at The Whisky ExchangeInstagram: https://www.instagram.com/dawndaviesmw/The Whisky ExchangeWebsite: https://www.thewhiskyexchange.com/Instagram: https://www.instagram.com/whiskyexchange/Follow Zoe FoxYouTube: https://www.youtube.com/@gettingtogrowLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #alcohol #thewhiskeyexchange #whiskeyexchange #wine #spirits #beer #drinks #dawndavies

In this episode, we dive into the story of Better Nature and how co-founder Elin Roberts helped bring tempeh to the masses. From early-stage experiments to landing on Tesco’s shelves, Elin shares the behind-the-scenes of building a purpose-driven food brand in an industry dominated by big players.We cover what it takes to educate customers about something new, how to stand out in the alt-protein space, and why tempeh might just be the future of plant-based eating.If you're passionate about food, sustainability, or building something that matters, this one’s for you.Elin Roberts, Co-Founder of Better NatureInstagram: https://www.instagram.com/elin.mari/LinkedIn: https://www.linkedin.com/in/elinmroberts/Better NatureInstagram: https://www.instagram.com/betternaturetempeh/Website: https://betternaturetempeh.co/Follow Zoe FoxYouTube: https://www.youtube.com/@gettingtogrowLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/#gettingtogrow #gettingtogrowpodcast #fmcg #foodandbeverage #tempeh #plantbased #betternature #betternaturetempeh

She never planned on becoming a founder — but Olivia Louise Jenkins’ journey from a steady 9–5 to building a global jewellery brand is anything but ordinary.In this episode, we dive into how Olivia co-founded D. Louise, the challenges she faced juggling a full-time job while launching, and the viral moments that changed everything.From bootstrapping her first collections to navigating the pressures of massive growth, she shares the raw truth behind building a business she never expected to run.If you're a creative, side hustler, or dream of starting something of your own — Olivia’s story will hit home and inspire action.Olivia Jenkins, Co-Founder of D. LouiseInstagram: https://www.instagram.com/olivialouise.jenkins/LinkedIn: https://www.linkedin.com/in/olivia-jenkins-055663151/D. Louise JewelryWebsite: https://www.dlouise.co.uk/Instagram: https://www.instagram.com/d.louise/Follow Zoe FoxYouTube: https://www.youtube.com/@gettingtogrowLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/

From indulgent desserts to gut-friendly yoghurts, James Averdick has launched some of the UK’s most loved food brands — including GU, Coconut Collaborative, and now Spooners!In this episode, we dive into…→ James’ journey of founding multiple successful food businesses→ His thoughts on brand-building in the FMCG world→ What it takes to create products that truly connect with peopleHe shares lessons from growing GU into a premium dessert powerhouse, navigating sustainability with Coconut Collaborative, and why Spooners might just be his boldest move yet.Whether you’re building a CPG brand, curious about the food startup space, or just want a behind-the-scenes look at launching hit products — this one’s packed with insight!James Averdieck, Founder of GU, Coconut Collaborative, and SpoonersInstagram: https://www.instagram.com/jim_averdieck/LinkedIn: https://www.linkedin.com/in/james-averdieck-333b45b5/Follow Zoe FoxYouTube: https://www.youtube.com/@gettingtogrowLinkedIn: https://www.linkedin.com/in/zoe-fox-377033b0/

What does it take to shake up the premium drinks industry? Raissa de Haas, co-founder of Double Dutch Drinks, shares how she and her twin sister, Joyce de Haas, built a brand that’s redefining mixers with bold flavors and innovation.In this episode, we dive into…→ The journey of launching Double Dutch, → Challenges of scaling in a competitive market, and→ Strategies behind building a strong brand. Plus, we explore innovation in the drinks industry and what’s next for premium mixers.If you’re into entrepreneurship, the drinks industry, or building a standout brand, you won’t want to miss this conversation!Raissa de Haas, Co-Founder of Double Dutch DrinksInstagram:LinkedIn: Double Dutch DrinksWebsite:Follow Zoe FoxYouTube: /gettingtogroLinkedIn: /zoe-fox-377033b0

How do you take a brand from startup to industry leader? Vince Lawson, CMO of Biotiful Gut Health, shares how he’s pioneering Biotiful Gut Health and making gut health more accessible to everyone.In this episode, we dive into the challenges of…→ Launching and marketing health-focused brands→ The science behind Kefir and natural probiotics→ Strategies for building brand loyalty in competitive markets.Plus, we explore the future of dairy, plant-based alternatives, and clean-label products.Whether you're an entrepreneur, marketer, or health enthusiast, this episode is packed with insights on branding, scaling, and the future of wellness.Zoe Fox YouTube: [https://www.youtube.com/@gettingtogrowpodcast]LinkedIn: [https://www.linkedin.com/in/zoe-fox-377033b0/]Vince Lawson, CMO of Biotiful Gut HealthLinkedIn: [https://www.linkedin.com/in/vince-lawson-015a93b/]Biotiful Gut HealthWebsite: [https://biotifulguthealth.com/]

In this episode, we dive into the journey of building Grubby, the challenges of scaling a food subscription business, and the unexpected pivots along the way. From dealing with the name controversy to navigating the complexities of forecasting, I share insights into what it really takes to grow a direct-to-consumer brand in the food industry. We also explore customer retention, the early struggles of launching during lockdown, and how we adapted to serve NHS workers during the pandemic. Whether you're an entrepreneur, a food industry enthusiast, or just curious about what happens behind the scenes, this episode is packed with valuable lessons.

Cafe Pod, a UK-based coffee company, was co-founded by Peter Grainger and his colleagues in 2011. Grainger's inspiration for the company came during a trip to Cape Town, where he recognized the cultural significance of coffee and the potential for high-quality coffee pods in the UK market. He, along with two friends from his previous job, identified a gap for Nespresso-compatible coffee capsules, leading to the establishment of Cafe Pod to offer a better coffee experience at home. Zoe Fox: https://www.instagram.com/gettingtogrow/ https://www.linkedin.com/in/zoe-fox-377033b0/ Find Peter on socials: Instagram: https://www.instagram.com/cafepod_peter/ Linkedin:https://www.linkedin.com/in/peter-grainger-86162612/ Website: https://www.cafepod.com/

In this episode, Juliet Barrat, co-founder of Grenade, shares the incredible journey of turning a bold idea into a game-changing name in sports nutrition. From their early vision of being the “Red Bull of Sports Nutrition” to navigating tough moments like having just £27 in the bank, Juliet gives a behind-the-scenes look at the determination, creativity, and grit it takes to succeed. She talks about the importance of timing, the power of standout packaging, and how delivering a phenomenal product built Grenade’s reputation as a leader in the industry. Whether you're an entrepreneur, a fan of success stories, or someone curious about what sets challenger brands apart, this episode is packed with insights. Juliet discusses why they avoided protein bars initially, how their unique grenade-shaped container became a symbol of innovation, and the role of gut instinct in decision-making. With stories of experimenting with products on military friends and landing unexpected shelf placements in major retailers, it's a fascinating conversation about the highs, lows, and lessons of building a business that disrupted an entire market. Zoe Fox: https://www.instagram.com/gettingtogrow/ https://www.linkedin.com/in/zoe-fox-377033b0/ Sponsored by: - Sam Lawrence Recruitment: Personalized recruitment solutions for finding the right opportunities and team members. - We Are All Marketing: Results-driven marketing and storytelling strategies to help businesses grow. - The Coconut Collaborative: Delicious plant-based, dairy-free treats, including creamy yogurts and indulgent desserts.

In this episode I talk to Will & Abbie Sandbach of Amie Wines! We dive into the biggest challenges of juggling time while running a business. From managing production mishaps to balancing an e-commerce store, marketing, events, and creating new product ranges—it’s a wild ride! 🏃‍♂️💼 We talk about avoiding burnout, finding moments to step back, and why downtime is crucial for staying sane in the chaos. If you’ve ever felt like you’re sprinting on a treadmill that won’t slow down, this one’s for you. Tune in to hear relatable struggles, practical advice, and a little encouragement to hit pause when you need it. Don’t miss this candid chat—watch the full episode now! Zoe Fox: https://www.instagram.com/gettingtogrow/ https://www.linkedin.com/in/zoe-fox-377033b0/ Amie Wines Instagram: https://www.instagram.com/drinkamie/ Website: https://drinkamie.com/

Zoe Fox: https://www.instagram.com/gettingtogrow/ https://www.linkedin.com/in/zoe-fox-377033b0/ Sam Matanle, CO-Founder BATCH LDN Instagram: https://www.instagram.com/samuelmatanle/ Linkedin: https://www.linkedin.com/in/sam-matanle/ Website: https://batchldn.com/

Join us for an insightful discussion on scaling your brand from $5 to 50 Million with some amazing industry leaders. Featuring success stories from: - Vlora Salihi (UK&I Sales Director Tony's Chocolonely) - Pip Murray (Founder, Pip & Nut) - Jon Walsh (Founder, Bio&Me) - Shani Higgs (Head Of Sales PerfectTed) This episode explores key strategies for growth. Learn about staying true to your brand's ethics, leveraging media for expansion, the importance of science-backed products, and being first to market. This panel shares valuable insights on supply chain management, rapid business growth, building the right team, and the risks involved in entrepreneurship. Discover how these brands overcame challenges and built stellar teams to achieve remarkable success. Whether you're a startup founder or an established business owner, this episode offers practical advice and inspiration for taking your brand to the next level! All guests' links Pipp Murray - https://www.linkedin.com/in/pippamurray/ Shani Higgs - https://www.linkedin.com/in/shanihiggs/Vlora Salihi - https://www.linkedin.com/in/vlora-salihi-21432647/Jon Walsh - https://www.linkedin.com/in/jon-walsh-57b211/ Liked this episode? I'd love for you to tell me who else you'd like me to have on 👇 https://www.linkedin.com/in/zoe-fox-377033b0/ https://www.instagram.com/gettingtogrow/

In this episode, we dive deep into the world of branding and marketing with Mark Allen, the founder of Lunchbox and the man behind the "Getting to Grow" branding. We cover a lot of exciting topics in this mini-pod! - The difference between brand strategy and brand identity - Mistakes brand owners often make and how to avoid them - The importance of building a community for a brand, and when it's not the best focus - The differences between B2C and B2B branding, and where the biggest opportunities lie - Mark's dream brand to work on and the excitement around brand revivals Timestamps: 00:55 - The man behind Getting To Grow 03:56 - Mark's origin story 09:02 - Brand Strategy vs Brand Identity 11:06 - Balancing Brand Marketing vs Performance Marketing 13:00 - Mistakes brand owners make 14:26 - How important is a community for a brand? 15:59 - Why run clubs are popping up everywhere? 17:20 - Do some industries need to focus on brand more than others? 18:42 - Dream brand Mark would like to work with? This insightful conversation covered a wide range of branding and marketing concepts, providing valuable insights for businesses of all sizes looking to stand out and connect with their audience. Find Mark on socials: Linkedin: https://www.linkedin.com/in/mark-allen-a4a3249a/ Instagram: https://www.instagram.com/markallennn/ Looking for branding work, reach out to his agency Lunchbox! Lunchbox: https://www.lunchboxbranding.com Keep up to date with my shenanigans and live events (there's one every month!!): https://www.instagram.com/gettingtogrow/ I post about marketing weekly: https://www.linkedin.com/in/zoe-fox-377033b0/ Until next time! -zf

Ed Foy, co-founder of Press, shares his journey before starting the company and how the concept of cold-pressed juice came about. He discusses the process of making cold-pressed juice and the importance of flavour and nutrition. Ed also talks about the challenges and lessons learned in starting and growing the business, including the importance of choosing the right location and the struggles of being a small business owner. He talks about the importance of partnerships and leveraging brand names, as well as the challenges of selling to retailers and diversifying the product range. Ed emphasises the focus on health, natural ingredients, and customer service. He also shares advice for aspiring entrepreneurs and highlights some of her favourite food brands. Keywords Press, cold-pressed juice, journey, flavor, nutrition, challenges, small business, Press London, cold-pressed juice, partnerships, brand names, selling to retailers, diversification, health, natural ingredients, customer service, advice for entrepreneurs, favourite food brands Takeaways Cold-pressed juice is made by chilling the fruit and vegetables, then crushing and blending them without generating heat, resulting in a more nutritionally valuable and flavourful product. Choosing the right location is crucial for the success of a retail business. Starting a business requires perseverance and the ability to adapt to challenges. The journey of entrepreneurship can be tough, but it can also lead to personal growth and resilience. Partnerships with established brands can provide leverage and exposure for a growing business. Selling to retailers and diversifying the product range are important strategies for growth. Health, natural ingredients, and customer service are key priorities for Press London. Entrepreneurs should consider the size of the market, profit margins, and the expertise of their team when starting a new business. The Challenges of Starting and Growing a Small Business Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

Join me as I dive into the inspiring journey of Lucy Busk, co-founder of Nice Wines! From her early days in the on-the-go breakfast industry to the exciting launch of Nice Wines, Lucy shares the ups and downs of entrepreneurship, offering a candid look at the challenges of getting the sales wheel turning and navigating the constant firefighting that comes with building a business from the ground up. Lucy takes us behind the scenes of disrupting the wine industry, revealing how she and her team have crafted a brand that’s not only inclusive and fun but also functional. With a keen eye for branding—like the iconic pink boiler suits worn by the Nice Wines team, which I LOVE—she demonstrates the power of creating a strong, recognisable identity. As a working mom and female founder in the traditionally male-dominated wine industry, Lucy opens up about the unique challenges she’s faced and the triumphs she’s achieved along the way. She emphasises the importance of building a supportive, values-driven team that prioritises direct feedback, agility, and employee well-being. In this episode, Lucy also shares the growth strategies that have propelled Nice Wines forward, from expanding product offerings to entering new markets. She discusses the pressing need for sustainability and diversity in the wine industry, imparting valuable lessons she’s learned throughout her entrepreneurial journey. Tune in to discover how Lucy Busk is shaking up the wine world with innovation, passion, and an unwavering commitment to her brand’s vision. Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

Olly Hiscocks, was a young optimistic olive lover who wanted to rejuvenate the world of olives with new flavours, colour and character. He began marinating olives in his kitchen (to his parents' dismay) and selling them at farmers markets. People loved them, in fact they loved them so much he decided to pivot away from my path to becoming a doctor and focus on olives (to his parents' dismay again!). His brother Sam, and close friend, Yingdee, decided to join forces with him for the journey. And the HMS Olive set sail… Olly shares his journey of starting a food brand and the importance of taste and innovation in the health and wellness space. He discusses the success of his olives and pretzels, the challenges of getting listed with retailers, and the power of branding and marketing. Olly also talks about future trends in the industry and gives advice to aspiring entrepreneurs. Takeaways Focus on taste and quality in the health and wellness space Start with an MVP and get feedback from consumers Don't be afraid to outsource and delegate tasks Stay true to your brand and find a point of difference Keep an eye on future trends and be open to innovation Take risks and learn from mistakes Build a strong digital presence and align it with real-life marketing efforts Embrace the power of branding and create a feel-good experience Consider the merging of health and food in unique ways Don't hold on to too much responsibility, learn to delegate Enjoy the journey and have fun with your brand Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

Oli, Alex and Johnny from These Days Sprits discuss their journey in creating a wine-based spritz brand, wanting to reframe and redefine the spritz category, making it more accessible and approachable. They focused on creating a brand identity that is colourful, fun, and uses normal words! (Alcohol can be stuffy!) They wanted to bring spritz into the craft beer space and serve it on tap to drive consideration and make it more desirable. They also talk about the challenges of production and the importance of having a brand home, which is their bar, to validate their idea and showcase the spritz experience. The conversation revolves around the challenges and successes of launching a spritz brand and the importance of creating a unique and accessible drinking experience. They discuss the validation they received from customers and the need to break the perception that spritz is only a summer drink. They also touch on the importance of marketing, collaboration, and sustainability. The future plans include expanding distribution, opening more bars, and focusing on spritz on tap. Takeaways These Days Sprits aims to reframe and redefine the spritz category, making it more accessible and approachable. They focus on creating a brand identity that is colourful, fun, and uses normal words. Serving spritz on tap helps drive consideration and make it more desirable. Having a brand home, their bar, allows them to validate their idea and showcase the spritz experience. Production has been a challenge, but they have brought it in-house to have more control. The founders received validation for their spritz brand from customers who enjoyed the drink, even those who wouldn't typically drink spritz. Breaking the perception that spritz is only a summer drink is a challenge they face, but they are determined to make spritz more accessible and fit into the space between beer and cocktails. Marketing and collaboration are important aspects of building a brand, and the founders emphasize the value of talking to people and utilizing networks. Sustainability is a priority for the founders, and having control over the production process allows them to minimize waste and focus on the team and culture. The future plans include expanding distribution, opening more bars, and ultimately becoming the brand that represents spritz on tap. Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

Annie, co-founder of Spoon Cereals, shares the story of how the brand started and grew in the FMCG industry. The conversation covers topics such as the early days of the brand, the challenges of scaling production, differentiation in a competitive market, brand values and mission, working with retailers, and the power of partnerships and collaborations. In this conversation, Annie discusses the development of their new product, ManiLife granola, and the importance of working closely with ingredient suppliers. She also shares her experiences as a female founder and the challenges she has faced. Annie highlights the significance of building a strong community and engaging with customers for product development. She also reveals future plans for Spoon, including expanding into new flavours and categories, and exploring international markets. Takeaways Spoon Cereals was Annie's first entry into the food industry and gave her an opportunity to work in the FMCG sector. The brand started with the idea of creating a food service offering for breakfast, but evolved into a granola brand through pop-ups and direct customer feedback. Spoon Cereal differentiates itself by using high-quality ingredients, reducing sugar content, and focusing on taste. The brand's mission is to make breakfast better by offering tasty and healthier options, while also being mindful of sustainability. Working with retailers and getting listings can be challenging, but the support and exposure from Dragon's Den helped Spoon Cereal grow. Partnerships and collaborations with other brands can be a powerful way to expand reach and offer unique products to customers. Working closely with ingredient suppliers is crucial for developing high-quality products. Female founders may face challenges in male-dominated industries, but support and opportunities for women entrepreneurs are increasing. Engaging with customers and building a strong community is essential for product development and brand growth. Spoon Cereals has plans to expand into new flavours and categories, as well as explore international markets. Please follow @gettingtogrow on Instagram! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

Eoin Keenan, founder of Goodrays, shares his journey in the CBD and medical cannabis industry and the development of his brand. He discusses the importance of sleep and mental wellbeing, as well as the need for science-backed CBD products. Keenan emphasizes the value of building a community around the brand and creating spaces and events for education and support. He also talks about the challenges of entering the CBD market and differentiating his products from competitors. The development of Goodrays's CBD drinks is highlighted, with a focus on unique flavour and accessible pricing. In this conversation, We discuss the confusion and misconceptions surrounding CBD and its differences from marijuana. Takeaways CBD can have a positive impact on sleep and mental wellbeing. Building a community around a brand is important for long-term success. Entering the CBD market can be challenging due to regulatory issues and misconceptions. Differentiation from competitors can be achieved through science-backed products and unique flavours. CBD drinks offer an accessible and enjoyable way to consume CBD. CBD is often misunderstood and confused with marijuana, but it does not have the psychoactive effects and can provide benefits for anxiety and sleep issues. Hemp has a long history and has been used for food, medicine, and building materials. It has the potential to be a sustainable crop. The CBD industry faces challenges due to regulations and the need for transparency and sustainability in the supply chain. The future of CBD includes a shift towards well-being and functional products in supermarkets and bars/restaurants. Starting a brand requires taking risks and overcoming self-doubt, but it is important to give it a try and seek support from others. Please follow @gettingtogrow on Instagram! Season 3 kindly sponsored by The Coconut Collaborative, https://coconutco.co.uk/ Sam Lawrence Recruitment, https://lawrencerecruitment.com/ Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

On episode 42 of Getting To Grow, I sat down with Harry Mayhew - Co-founder of Ember Snacks🎙👂 😀 Jack and Harry are two brothers who grew up mucking in on the family farm in Suffolk. Raised on real nutrition and hearty meals, they wouldn’t have their biltong any other way. When they founded their snack company Ember, one thing was for sure: factory farming was giving meat a bad name, and they wanted that to change. Having both competed in triathlons such as Ironman, they soon realised that biltong made for a great snack during training. But with these air-dried strips of beef and other meats originating in South African countries, the selection on offer in the UK was seriously lacking. Using their farming experience, and desire to create a product that's healthy, and good for the planet, they launched their range of British biltong. To find out more at visit  www.embersnacks.com and follow them on Instagram @embersnacks If you enjoyed this episode, please leave a like and a review as it really helps support what I do. Make sure to follow @gettingtogrow on Instagram See you guys next time! Zoe

On episode 40 of Getting To Grow, I sat down with Jon Walsh - Co-founder and CEO of Bio & Me 🎙👂 😀 Founded by Dr Megan Rossi (The Gut Health Doctor) and Jon Walsh, Bio&Me is the UK’s first dedicated gut health food brand backed by credible science. Bio&Me brings clarity and credibility to the world of gut health and is the only brand that carries the prestigious ‘Good for your Gut’ health claim, due to the EFSA-approved ingredients used! With a focus on Delicious Diversity, in November 2019 Bio&Me launched its first range of gut-loving granolas containing 15 of your recommended 30 weekly diverse plant-based foods and prebiotic* fibres to help your mighty microbes thrive.  Following on from the success of the granolas, the brand launched its gut-loving porridges and muesli in January 2021, further establishing its credibility in the cereals’ aisle.  With a passion for creating accessible, great tasting, natural gut-health products, recent product launches from Bio&Me sees the brand in a strong position in the chilled category with its range of four, delicious prebiotic* gut-loving yoghurts, containing over 700 billion live and active cultures and the on-the-go market, with their ‘just add water’ plant-based porridge pots.  After all, they’re on a mission to help make looking after your gut deliciously easy! To find out more at visit  www.bioandme.co.uk and follow them on Instagram @bioandmeuk If you enjoyed this episode, please leave a like and a review as it really helps support what I do.  Make sure to follow @gettingtogrow on Instagram See you guys next time! Zoe 

On episode 40 of Getting To Grow, I sat down with Ivo Devereux - Co-founder of Sapling Spirits 🎙👂 😀 Sapling Spirits are the world’s first climate positive British-made spirits brand. They uses local ingredients to reduce transport emission, and the brand produces both Vodka and a London Dry Gin range and for every bottle sold a tree is planted. Sapling Spirits was co-founded by Ed Faulkner and Ivo Devereux after unveiling a gap in the market for sustainable drinks, their mission is threefold: creating best in class spirits, leading the way on sustainability and injecting some fun into the sustainability conversation. They began by tree-planting projects in Scotland and really struggled to get volunteers from the local area and beyond. They decided to start a small music festival with cocktail bars and realised they could get a much bigger and more diverse group of people involved in sustainability by offering them something fun to do alongside it. They started planting a tree for every bottle at the bar so that their drinks fitted the ethos of the festival – that was where it all started! To find out more, visit https://saplingspirits.com/ and follow them on Instagram @saplingspirits If you enjoyed this episode, please leave a like and a review as it really helps support what I do.  Make sure to follow @gettingtogrow on Instagram See you guys next time! Zoe 

On episode 39 of Getting To Grow, I sat down with Sarah Wasserman - Director of Food for Mallow & Mildreds 🎙👂 😀 Sarah Wasserman AKA the Queen of vegan cooking! Sarah moved to London to study art and supported herself by working as a chef. She came to Mildred’s when she was a student at the Royal Academy of Arts and gradually, the skills she learned in art school to develop and defend ideas married with her work in the kitchen. She has gone up the ranks massively and has been a kitchen manager, head of pastry, head of central kitchen, development chef and author of two cookbooks with Mildred’s: mildreds the cookbook and mildreds vegan cookbook, in which she shares some of her ideas to help you create inventive plant-based food at home. Sarah’s passion and knowledge for plant based food is unparalleled, bringing you a unique, beautifully crafted menu which shapes the mallow experience. “My favourite thing is when someone tells me they’ve brought a non-vegetarian person to the restaurant and that they couldn’t believe how much they enjoyed the food.” To find out more, visit https://www.mildreds.co.uk/ and follow them on Instagram @mildredsresturants If you enjoyed this episode, please leave a like and a review as it really helps support what I do.  Make sure to follow @gettingtogrow on Instagram See you guys next time! Zoe 

On episode 38 of Getting To Grow, I sat down with Helen Pattinson Co- Founder of Montezumas Chocolate🎙👂 😀 Helen along with her husband Simon started Montezuma’s in 2000 with only a kitchen sink sized machine, huge enthusiasm, spades of naivety and most importantly, a broad ideal to bring chocolate innovation to a boring and staid British chocolate market.  With the exception of that first machine, little has changed and the childish enthusiasm they shared exploring South America in 1999 largely wakes up them up every morning! Being lawyers turned self-taught chocolate makers has meant steep learning curves and often re-inventing the wheel but everything they do is carried out with a passion for creating chocolate they want to eat in an environment we enjoy.  What they certainly didn't train for or indeed expect in our wildest dreams was that a business started on a shoestring would become arguably Britain's most innovative chocolate brand with a reputation far bigger than our actual footprint! For a long time, it has been their dream to become Britain’s Greatest Little Chocolate company. By this they mean that everyone should be able to enjoy Montezuma’s chocolate so they should be available wherever you feel the need for chocolate! But they also treasure their entrepreneurial, values-led approach to business, encompassing short lines of communication inside and outside the business, accountability, independence and family values. Just because they are growing doesn’t mean they can’t hold on to these, in reality it means we hold on to them even tighter! To find out more, visit https://www.montezumas.co.uk/ and follow them on Instagram @montezumaschoc If you enjoyed this episode, please leave a like and a review as it really helps support what I do.  Make sure to follow @gettingtogrow on Instagram See you guys next time! Zoe  #podcast #gettingtogrowpodcast #health #food #startup #entrepreneur

On episode 37 of Getting To Grow, I sat down with Jack Brewitt Founder of 92 Degrees Coffee🎙👂 😀 Named after the optimum temperature for the extraction of espresso, 92 Degrees coffee opened its first roastery in Liverpool city centre in 2014 and its first coffee shop the following year! They have a strong vision of; UNITING EVERYONE, EVERYWHERE THROUGH OUR LOVE OF COFFEE Strictly small-batch, hand-roasted methods are employed to ensure each cup consistently brims with flavour and freshness, and only beans sourced from green coffee import partners are used. Jack began his work with 92 Degrees without huge financial backing and quickly realised a dream. The business has since gone from strength to strength, remaining agile throughout COVID to continue to expand. “92 degrees was founded by myself and 5 other people. At the time, I was working on a building site and someone who ran a tech business asked me to show him around the building. We got to the corner of Hope Street and he said we should build a shop there. So I said, “let’s do it!” “Six weeks later, we had a full business plan and six weeks after that, we opened our doors as a coffee shop. We had a total of six of us, as the two of us couldn’t afford it on our own. Another six weeks later, we all sat down and I knew how much our customers loved us and it was working well, so I suggested we build more shops – but everybody else said no.” What happened next?! Listen to the full episode to find out more! To find out more, visit 92degrees.coffee and follow them on Instagram @92degreesuk If you enjoyed this episode, please leave a like and a review as it really helps support what I do.  Make sure to follow @gettingtogrow on Instagram See you guys next time! Zoe