How Many Followers You Need to Get a Book Deal episode artwork

EPISODE · Aug 4, 2025 · 11 MIN

How Many Followers You Need to Get a Book Deal

from Kind Of A Big Book Deal · host Meghan Stevenson

Send us Fan MailIf you’ve ever wondered whether your social media numbers are good enough for a book deal, this episode is a must-listen. Meghan Stevenson breaks down one of the most common questions aspiring authors ask: Do follower counts make or break your shot at traditional publishing?The answer isn’t what you think.Meghan shares real-world examples from authors with tiny social followings landing massive deals to those leveraging podcasts, YouTube, corporate clients, or speaking gigs instead. What matters more than a magic number? Systems that actually sell books.You’ll walk away with a clearer understanding of what a modern “author platform” looks like and why it’s so personal. If you're building an audience, running a business, or starting a podcast, this episode will help you understand how it all fits into your publishing path.Craptastic Mountain: https://meghanstevenson.kit.com/2f3c13271d Episode Highlights:(0:00) Intro(1:22) Listener question: Do follower counts matter?(2:28) What “author platform” really means(3:33) Followers vs. book sales: What publishers care about(4:10) Low-following, high-impact author case study(5:35) Is your book part of the plan?(7:03) Real follower counts of successful authors(9:19) Why publishers look beyond Instagram(10:03) Systems > Hopes: The key to getting a deal(10:34) Final thoughts + your next step(11:05) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

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Send us Fan Mail If you’ve ever wondered whether your social media numbers are good enough for a book deal, this episode is a must-listen. Meghan Stevenson breaks down one of the most common questions aspiring authors ask: Do follower counts make or break your shot at traditional publishing? The answer isn’t what you think. Meghan shares real-world examples from authors with tiny social followings landing massive deals to those leveraging podcasts, YouTube, corporate clients, or speaking gigs...

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How Many Followers You Need to Get a Book Deal

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This episode was published on August 4, 2025.

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