Kind Of A Big Book Deal

Send us Fan MailIf you’re wondering how long it takes to land a traditional book deal, here’s the truth: it’s probably longer than you want — and for reasons no one tells you upfront.How long does it really take to get a book deal? The honest answer is: it depends on how ready you are.Not how good your idea is.Not how talented you are as a writer.But how prepared you are to sell books.Traditional publishing is a business. For a publisher to offer you a deal, especially a six-figure one, they need confidence they’ll earn that investment back. That confidence comes from your platform: your audience, visibility, speaking presence, and proven ability to reach readers.The #1 thing blocking most book deals is a lack of platform.Platform means your ability to reach and influence an audience. Publishers look at:Your social media following and engagementSpeaking engagements and audience sizeEmail list and communityPast book sales (if any)Media presence and authorityEven a great idea isn’t enough without proof that people are already paying attention to you.Agents and publishers are asking one core question: “How will this book sell?” If the answer isn’t clear, the proposal won’t move forward.Before you write a proposal, focus on:Growing your audience intentionallyRefining your message into clear, memorable ideasSaying yes to visibility opportunities (speaking, podcasts, media)Validating your concept through real-world feedbackThink of your platform as your proof — not just your potential.The fastest way to a book deal isn’t rushing — it’s preparing. Because when your platform matches your vision, “no” turns into “not yet”… and eventually into “yes.”Visit meghanstevenson.com/quiz to take the free assessment and see where you’re at in your traditional book deal journey.Have a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailA strong nonfiction book idea is not about what you care about — it’s about a specific problem that a clearly defined audience already wants solved and is willing to pay for. If your idea doesn’t pass that test, it will struggle to sell to both publishers and readers.In this episode, Meghan Stevenson breaks down the most common mistake she sees from aspiring nonfiction authors: building a book around a broad or personally meaningful topic instead of a sharp, market-driven problem.Traditional publishing — especially in prescriptive nonfiction — runs on clarity and demand. Readers don’t buy “interesting ideas.” They buy solutions to problems they feel right now. If your concept doesn’t clearly answer “what problem does this solve, and for whom?” it’s unlikely to get traction with agents, publishers, or audiences.Successful nonfiction books, especially how-to books, exist because something is broken.Readers seek them out when they are:Struggling financially, emotionally, or professionallyFacing a specific challenge they want to fixActively looking for guidance or a solutionA strong book idea meets that moment with precision. It identifies a clear pain point and offers a tangible outcome.If you’re thinking about writing a nonfiction book, this episode walks you through a simple but powerful validation test:Does your book solve a problem that other people — not just you — actually experience?Who specifically has this problem? (Be precise about the audience.)Do you have proof that people are willing to pay to solve it?If you can’t confidently answer all three, your idea likely needs more development before you pursue traditional publishing.This episode is a reality check for anyone serious about landing a traditional publishing deal, and a roadmap for turning a vague idea into a compelling, sellable concept.Have a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailA book deal is not just about having a good idea. It is about becoming the kind of person who can carry that idea all the way into the world.In this episode of *Kind of a Big Book Deal*, Meghan Stevenson sits down with Dr. Jen Rafferty, educator, TEDx speaker, founder of Empowered Educator, and author of *The Empowered Educator*. Jen shares how burnout, divorce, motherhood, and a major life reset led her from the classroom to building a mission-driven business and eventually landing a book deal with Penguin Random House.Together, Meghan and Jen walk through the real path behind traditional publishing, including market potential, platform growth, proposal development, literary agent rejections, publisher interest, and the patience required to bring a book to life. Jen also shares why visibility has to feel safe, why there is no fast shortcut to a meaningful book deal, and how the “why times five” exercise can help authors get clear on the deeper reason behind their work.This episode is for entrepreneurs, experts, and creators who want to write a book without losing sight of their purpose, their pace, or their important work.Dr. Jen Rafferty is an educator, an author, a TEDx speaker, and the founder of Empowered Educator, an organization transforming the culture of education by placing educator well-being at the center of school success. She holds a Ph.D. in educational psychology, degrees in music education and vocal performance, and certifications in Emotional Intelligence and Neuro-Identity Evolution. As a former middle school music teacher, Jen knows firsthand the challenges and joys of life in the classroom, and the toll it can take when personal well-being comes last. Her own journey from burnout to balance ignited her mission to help educators reconnect with their purpose, restore their energy, and feel empowered as leaders both in and out of the classroom.Find Jen on social IG: @jenrafferty_LinkedIn: http://linkedin.com/in/jenrafferty/FB Group: @empowerededucatorfacultyroomGet The Empowered Educator at https://www.empowerededucator.com/book.Episode Highlights:(0:00) Intro(1:34) Meet Dr. Jen Rafferty and The Empowered Educator(3:39) Jen’s transition from classroom teacher to entrepreneur(6:07) The first P: market potential(8:58) The second P: growing platform and visibility(13:22) Why there is no fast path to a book deal(16:38) The third P: building a strong book proposal(20:38) Sending the proposal to literary agents(24:53) Publisher interest and the Penguin Random House deal(28:38) Why Jen hired help to write the book(31:45) Why the book timeline required patience(34:54) The “why times five” exercise for authors(40:46) Turning a personal why into a strong business message(47:21) Jen’s best advice for future authors(50:17) Free resources from Empowered Educator(50:37) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your book deal could do more than publish your ideas? What if it could help fund your legacy?In this episode of Kind of a Big Book Deal, Meghan Stevenson explains why traditional publishing can be a powerful form of leverage for entrepreneurs, experts, and creators. She breaks down how publishers often act like business partners, taking on the upfront financial risk of producing, distributing, and supporting a book. Meghan also reframes the book advance, not as a simple payday, but as working capital that can help authors write, promote, and build something bigger.She shares why investing in a strong book proposal can create a major return, especially when it helps attract the right agent and publisher. Through the story of Jamie Sears and her book How to Love Teaching Again, Meghan shows how a traditional book deal can expand both impact and reach. This episode is especially useful for creators who have valuable ideas and want to serve more people without carrying the full financial risk alone.Episode Highlights:(0:00) Intro(1:15) Why publishers act like venture capitalists(1:44) What a book deal really means(2:15) How publishers take on the upfront risk(2:33) Why your advance is working capital(3:04) The leverage authors gain through traditional publishing(3:34) Why many authors hire help with proposals(4:22) The real numbers behind proposal investment(5:35) Why impact matters beyond the money(6:02) Jamie Sears’ book deal and mission(6:36) How to Love Teaching Again reached thousands(7:22) Why traditional publishing can grow your legacy(7:45) How to start pursuing a book deal(8:26) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailAI may be loud, but your real ideas still matter. In this episode of Kind of a Big Book Deal, Meghan breaks down what entrepreneurs, experts, creators, and thought leaders need to understand about AI, copyright, and traditional publishing. She explains why publishers are paying close attention to AI use, especially when it comes to protecting original work and avoiding copyright issues.Meghan shares how AI clauses are already showing up in publishing contracts, what authors can safely use AI for, and where the line gets risky. She also explains the basics of copyright in simple terms, including why authors usually keep their copyright in a traditional book deal and why registration matters.Listeners will walk away with a clearer view of how to use AI responsibly, why human expertise still has value, and why traditional publishing is not going away anytime soon. For anyone dreaming of a book deal, this episode is a smart reminder: tools can help, but your voice is still the asset.Episode Highlights:(0:00) Intro(1:11) AI clauses in publishing contracts(2:54) Why copyright matters for authors(3:43) How traditional book deals handle copyright(5:11) How ghostwriters and collaborators handle rights(6:04) Fair use and copyright protection(7:20) AI, copyright, and responsible use(8:12) Lawsuits around AI training and books(10:29) Publisher warnings against AI training use(11:12) Why AI should not handle major creative work(13:19) The pressure to adopt AI(14:31) Why traditional publishing can survive AI(15:24) How to take the next step toward a book deal(15:56) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your book idea could become more than a book and become the reason your audience, business, and income finally grow?In this episode of Kind of a Big Book Deal, Meghan Stevenson pulls back the curtain on what entrepreneurs, experts, and creators need to know about landing a traditional publishing deal. She explains her three-part framework: a book idea with real potential, a strong author platform, and a well-built book proposal. Using Dr. Erica Jordan-Thomas, author of Seven-Figure Educator, as a real example, Meghan shows why a great idea is only the starting point. Publishers want proof that you can reach readers and help sell the book.Meghan also shares why growing your audience should support your business, not just your book dream. From six-figure advances to audiobook rights, foreign rights, royalties, and bigger business growth, this episode gives listeners a clear look at how a book can become a serious growth tool when done strategically.Episode Highlights:(0:00) Intro(1:55) Megan’s three-key book deal framework(2:16) Dr. Erica Jordan-Thomas’ real book deal example(2:52) Why potential alone is not enough(3:08) Understanding your author platform(3:38) Why publishers are not reader finders(4:12) Growing audience and business together(5:19) Building a strong book proposal(5:54) Other ways books can earn money(6:55) The real cheat code behind book success(8:06) Free quiz for your book journey(8:24) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailA book deal is not just about having a great idea. It is about knowing how publishing really works before you step into the room. In this episode of Kind of a Big Book Deal, Meghan Stevenson talks with literary agent Dani Segelbaum about what entrepreneurs, experts, and creators need to understand before chasing traditional publishing.Dani shares why literary agents matter, from contract negotiations and publisher relationships to helping authors understand what is really happening behind the scenes. She also explains what agents look for in nonfiction authors: strong ideas, real platform, proven audience demand, and the willingness to sell the book hard.Meghan and Dani also break down the success of Caitlin V’s book and why trusting your audience can challenge old publishing assumptions. This episode is especially useful for entrepreneurs who want their book to become more than a passion project. It shows why platform-building, clear positioning, and the right book team can make the difference between a book that sits on a shelf and one that actually reaches people.This week’s guest is Dani Segelbaum. Dani has nearly a decade of experience working in the publishing industry. She joined Arc Literary in 2024 after three years at the Carol Mann Agency. She began her publishing career as an editorial assistant at HarperCollins Publishers, focusing primarily on highly designed non-fiction titles. She previously worked as a literary assistant at New Leaf Literary & Media. Dani has worked on bestselling and award-winning books by authors including Justin Timberlake, Iris Apfel, Ann Patchett, and Jacqueline Winspear. Born and raised in Minneapolis, Dani is a graduate of Boston University’s College of Communication where she studied journalism and political science. In college, she worked as an intern for Marie Claire Magazine and as a writer for Boston Common Magazine and the Milford Daily News. Dani has been a voracious reader for as long as she can remember. She represents a wide range of both fiction and non-fiction in the adult and children's spaces, working with New York Times bestselling and debut authors, and is passionate about collaborating with authors from diverse backgrounds to tell stories that are meaningful to them.In nonfiction, she is particularly drawn to books in the areas of women’s issues, popular culture, illustrated/photography, history, politics, self-help, and current events. She also loves narrative non-fiction, biography, business, lifestyle, and cookbooks. Dani collaborates with a diverse range of authors, including illustrators, photographers, academics, psychologists, and journalists.In fiction, Dani seeks contemporary and upmarket adult fiction, historical fiction, rom-coms, and women’s fiction. She loves compelling narrators and is drawn to writing that is voice-driven, highly transporting, and features unique perspectives and marginalized voices.Outside of her professional life, Dani enjoys spending time with her Aussiedoodle, trying out new restaurants with her husband, and indulging in her cookbook collection (which has officially reached "too many" status). Her guilty pleasures include reading the newspaper late at night and baking a never-ending array of treats for family and friends—many of which come straight from her extensive collection of cookbooks.Dani is a member of the AALA.Find Dani at instagram.com/danisegelbaum/ x.com/danisegelbaumquerytracker.net/query/danisegelbaum/manuscriptacademy.com/faculty-members/dani-segelbaum Episode Highlights:(0:00) Intro(1:19) Meet Literary Agent Dani Segelbaum(3:27) From HarperCollins Editor to Literary Agent(5:05) Why Authors Need Literary Agents(8:28) Putting Authors First in Publishing(11:11) What Agents Look for in Authors(13:38) Caitlin V’s Book and Market Resistance(18:52) Turning Expertise Into a Sellable Book(23:31) Queries, Referrals, and Proposal Access(27:10) Dani’s Personal Agenting Approach(33:21) The Truth About Marketing Your Book(38:38) Building Platform Before the Book Deal(42:47) Final Thoughts and Listener CalloutHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat really makes a book a bestseller, and is the famous “blueprint” worth following?In this episode of Kind of a Big Book Deal, Meghan Stevenson breaks down what entrepreneurs need to understand about bestselling books, platform growth, and the publishing machine behind major author success. Using Mel Robbins, James Clear, and other big self-help names as examples, Meghan explains why simple ideas, wide audience appeal, and massive platforms often drive bestseller momentum.She also looks at the darker side of influence, including parasocial relationships, copycat strategies, and the line between learning from others and losing your own integrity. This episode is especially useful for entrepreneurs, experts, and creators who want to publish a meaningful book without feeling pressured to chase trends or copy someone else’s path.The big reminder: You do not need a New York Times bestseller badge to write a book that matters. You need clarity, purpose, and a publishing path that actually fits you.Read the Atlantic article here: https://www.theatlantic.com/culture/2026/04/let-them-mel-robbins-cassie-phillips/686840/.Watch journalist Scott Carney’s YouTube video here: https://www.youtube.com/watch?v=-VFa7AVis7E.Episode Highlights:(1:24) Why Mel Robbins Is the Case Study(2:02) How James Clear Reverse Engineered Success(2:42) Platform Matters More Than Content Alone(3:27) Mel Robbins’ Publishing Path(4:48) Finding a Broad but Specific Niche(5:48) Influencers, Trust, and Parasocial Relationships(7:32) Bestseller Dreams Without Losing Integrity(8:28) The Let Them Theory Controversy(9:24) Copying, Learning, and Bestseller Strategy(10:42) Bestseller Lists Are Not the Only Impact(11:37) How to Start Your Publishing JourneyHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailA six-figure book deal sounds exciting, but the real story is more honest and more useful than a big number. In this episode of Kind of a Big Book Deal, Meghan Stevenson explains what entrepreneurs, experts, and creators need to understand about traditional publishing advances, literary agents, and the real value of a book deal.Meghan breaks down why publishing is a reputation-based business, why many agents aim for deals of $100,000 or more, and why not every strong proposal lands a massive advance. She shares how market timing, editor interest, competition, and the economy can all affect what a publisher offers. She also explains her 3P Framework™: potential, platform, and proposal, and why those are the pieces authors can actually control.Listeners will walk away with a clearer view of what book advances mean, why lower upfront money does not always mean a weaker book opportunity, and how traditional publishing can create long-term visibility, credibility, speaking opportunities, and business growth.Meghan’s episode about money in publishing can be found at https://www.meghanstevenson.com/podcast/episode-14.Episode Highlights:(0:00) Intro(1:24) Why six figures became the goal(2:45) How literary agents make money(3:13) Publishing as a business model(5:03) Common book deal advance ranges(6:53) The 3P framework for authors(7:41) Why publishing mirrors real estate(9:17) Best deal does not mean biggest deal(10:17) Why lower advances still matter(11:25) Books as business growth tools(13:22) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the book deal you want depends less on your idea and more on the business you build around it?In this episode of Kind of a Big Book Deal, Meghan Stevenson sits down with Dr. Erica Jordan-Thomas, founder of 7-Figure Educator™ and forthcoming author of 7-Figure Educator™. Erica shares the real journey behind preparing for a traditional publishing deal, from hearing the hard truth about audience size to spending two years growing her platform with strategy, consistency, and data.She explains why social media growth is not about vanity metrics, but about learning what your audience needs and proving you can sell your message. Erica also opens up about building the team, systems, and support needed to write a book while running a multiple seven-figure business. This episode is a grounded look at authorship, entrepreneurship, visibility, and why expert support can make the publishing process smoother, stronger, and more strategic.Dr. Erica Jordan-Thomas is the CEO and Founder of 7-Figure Educator™, a business development company shifting power in education and closing the racial wealth gap by equipping high-performing educators to build 7-figure consulting businesses. Through her programs, she’s worked with over 20,000 educators nationwide. Her clients earn an average of $92,000 in annual business revenue outside their 9-to-5s, 42% more than the average teacher’s salary.A former math teacher and school principal, Dr. Erica holds degrees from The Ohio State University, Relay Graduate School of Education, and Harvard Graduate School of Education, where she earned her doctorate. She’s also a real estate investor and CEO of Emma & Easter Realty Group, and the forthcoming Hay House author of 7-Figure Educator: Turn Your Experience as an Educator Into Income, Impact, and Freedom, available everywhere books are sold on June 16, 2026.Find Dr. Jordan-Thomas on social https://www.instagram.com/e_jordanthomas/https://www.linkedin.com/in/drericajordanthomas/ Episode Highlights:(0:00) Intro(1:34) Meet Dr. Erica Jordan-Thomas(3:00) Starting the publishing journey in 2022(4:21) Getting direct feedback on audience growth(6:24) Why platform size matters to publishers(9:25) Building a strategic social media presence(11:25) Hiring support without losing your voice(14:41) Preparing the business to write a book(20:06) Using time, joy, and revenue as filters(25:45) Balancing manuscript deadlines and live events(35:47) Finding the right literary agent(39:14) Why New York Times bestseller matters(42:39) Investing in a serious book launch(48:20) The best advice for growing an audience(51:26) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailStop writing the book before you build the platform. In this fiery episode of Kind of a Big Book Deal, Meghan Stevenson breaks down one of the biggest mistakes entrepreneurs, experts, and creators make when trying to land a traditional publishing deal: writing the entire manuscript too soon.Meghan explains that prescriptive nonfiction, including self-help, business, leadership, money, parenting, health, and how-to books, is usually sold through a book proposal, not a finished manuscript. She shares the story of Paul, a business consultant who had strong expertise and a solid book idea but was focusing on the wrong thing. His issue was not the manuscript. It was his author platform.This episode helps listeners understand why traditional publishing is a business, why audience matters, and why the ability to sell books can be just as important as the idea itself. For anyone dreaming of a traditional book deal, Megan’s advice is clear: pause the manuscript, build your platform, strengthen your audience, and create the foundation that makes publishers want to say yes.Episode Highlights:(0:00) Intro(1:31) You do not need to write the book(2:52) Why writing first gets in the way(3:05) Book proposals sell prescriptive nonfiction(3:34) The common writer’s group mistake(4:25) Why author platform matters most(5:28) Completed manuscripts often go nowhere(6:41) The real gap before a book deal(8:24) Platform work builds bigger impact(9:13) Focus on the three Ps(10:33) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest risk is letting other people define success for you?In this episode, Meghan Stevenson sits down with Amy Smilovic, founder of Tibi and author of Almost Reckless, to talk about building a life and business that feels true to you. Amy shares how chasing outside markers like money, status, and industry approval can leave you deeply unhappy, even when things look successful on paper. Instead, she explains why contentment comes from three things: agency, shared mindset, and doing work that lets you be creatively at your best.This conversation is a strong reminder that success is personal. Amy breaks down why your best decisions come from knowing your own principles, not blindly following someone else’s playbook. She also talks about the value of being present in every stage of life, because even small jobs and ordinary experiences can become the “dots” that shape your future. For listeners building a business, writing a book, or trying to carve their own path, this episode offers a thoughtful framework for defining success on your own terms and having the courage to pursue it.This week’s guest is Amy Smilovic. Amy is an author, founder, and creative director. Born in the American Midwest, raised in the South, she moved to New York City and Hong Kong after college. In 1997, she founded the designer clothing brand Tibi, where she is the Creative Director. Tibi has grown to be America’s longest standing independently owned women’s designer brand, something Amy is intensely proud of. Amy said, “I built this business with an incredible team that looks like a veritable UN Assembly. I have no doubt this fact has played a role in our success — not the optics of it, but that the composition of our team has always forced us to be very clear in our communications and work through the discourse that arises with varied points of view. And if I’m honest, the team’s shared mindset — exhibited every day in their work ethic and their willingness to take risks — is, in my opinion, the result of a through line that runs through our respective experiences.”Find Amy at amysmilovic.com.Find Amy on social instagram.com/amysmilovic instagram.com/tibi Episode Highlights:(0:00) Intro(1:23) Meet Amy Smilovic and her new book(2:35) Why she decided to write it(4:00) Who Almost Reckless is for(6:31) What contentment really means(8:25) Defining success for yourself(10:50) Why following others can mislead you(13:03) The three principles behind real contentment(18:25) Collecting the dots of your life(24:21) Turning personal story into practical lessons(29:20) Building your “reckless resume”(41:32) Why thoughtful people connect with this message(45:47) You are your own algorithm(48:38) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat actually makes a publisher say yes to a book deal? In this episode, Meghan Stevenson breaks down the real thinking behind successful traditional publishing deals through her 3P framework: potential, platform, and proposal. She explains that a strong book idea is not enough on its own. It also has to fit the market, reach the right audience, and be presented in a way that answers a publisher’s biggest concerns before they even ask.One of the biggest takeaways is that platform is more than follower count. Meghan shows why audience trust, engagement, and clear messaging matter just as much as visibility. She also explains how a proposal can make or break a deal, especially when it anticipates objections and proves the book can sell.This episode is especially useful for entrepreneurs, creators, and experts who want a traditional book deal. It gives listeners a clearer picture of why some books get rejected, why some advances are bigger than others, and what they can do now to improve their chances of success.Listen to Meghan’s 3P framework episode at https://www.meghanstevenson.com/podcast/episode-4 Leave Meghan a voicemail at https://telbee.io/channel/qe1lgsl0yrjbrcj-xcb3pa/ Send Meghan an email with your questions at [email protected] Episode Highlights:(0:00) Intro(1:31) Real book deal numbers and what they show(2:17) How the 3P framework drives results(3:24) What makes a book idea marketable(4:18) Why crowded categories can hurt potential(5:53) Why platform matters more than followers(7:14) How content builds frameworks and clarity(9:16) Why advances depend on platform and sales potential(11:01) How strong proposals win publisher interest(12:55) Anticipating objections inside the proposal(14:08) What usually goes wrong in the 20 percent(16:01) Can they get a deal soon or later(17:39) When even strong proposals still do not sell(19:38) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest value of your book has nothing to do with book sales alone?In this episode, Meghan Stevenson explains why a book is more than a product. It is intellectual property, and that changes the way entrepreneurs should think about publishing. She breaks down the hidden advantages of traditional publishing, especially for experts, creators, and business owners who want their book to reach more people and create more long-term opportunities.One of the biggest takeaways is that traditional publishing offers wider distribution, which gives your book a better chance of landing in bookstores, airport shops, and places beyond Amazon. Megan also highlights subsidiary rights, like international editions, magazine excerpts, and even film or TV adaptations. These rights can create added income, more visibility, and a bigger platform for your message.This episode is especially useful for anyone deciding between self-publishing, hybrid publishing, and traditional publishing. It gives listeners a clearer understanding of what they may gain or give up with each path, so they can make a smarter and more aligned decision.Episode Highlights:(0:00) Intro(1:11) The Rich AF example and why it matters(2:13) What entrepreneurs give up outside traditional publishing(4:13) Two major reasons traditional publishing stands out(4:25) Why distribution gives books a bigger reach(5:19) What subsidiary rights actually mean(5:43) International rights and how authors earn from them(6:52) First and second serial rights explained(7:49) TV and film rights and when they happen(8:31) Why rights are only valuable if the book has reach(9:16) Real example of world rights sold fast(9:33) Final advice for choosing the right publishing path(10:07) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat happens when years of hard-earned expertise finally become a book that can help thousands of people at once?In this episode, Meghan Stevenson talks with employment lawyer Daphne Delvaux about building a platform, landing a traditional book deal, and turning deep expertise into something practical, clear, and useful. Daphne shares how she grew her audience by speaking in a real voice, testing ideas online, and refusing to sound like everyone else. She also explains why her book, Moms in Labor, matters so much, especially for mothers trying to understand their rights at work.One of the biggest takeaways is that strong content does not come from sounding polished and safe. It comes from telling the truth in a way people can feel. This is a great listen for entrepreneurs, authors, and experts who want to grow their platform, share what they know, and build something that lasts.Daphne Delvaux, Esq. is an employment lawyer and trial attorney. She is the Founder of Delvaux Law, the nation’s first and only law firm devoted to mothers’ rights at work. She has been graced with the prestigious Outstanding Trial Lawyer award, elected by her peers.Daphne is also the creator of the Mamattorney, a platform on a mission to educate mothers on their rights at work and teach them how to advocate for their needs, including extended maternity leaves, financial benefits, telework, flexibility, more breaks, pumping protections, and more, all without sacrificing their career goals. As the only employment lawyer in the motherhood space, Daphne is routinely seen as THE expert on maternal rights.Daphne offers The Portal through Liberated Mother Society, a membership with attorney-drafted HR scripts plus 1:1 support.Her mission as a “love lawyer” is to protect the mother-baby bond, help mothers maximize time off, and confidently seek the accommodations they need. She reminds moms that their baby’s needs come first, and that motherhood is a superpower, not something to hide.Find Daphne on social https://www.instagram.com/themamattorney/https://www.facebook.com/themamattorneyFind Daphne’s “Bundle of Joy” freebie at https://www.themamattorney.com/book/.Episode Highlights:(0:00) Intro(1:33) Meet Daphne and her book mission(4:38) Why she started posting online(7:35) How real content builds trust(14:24) Why she hired experts for the book(23:18) Publisher pushback and proving demand(30:24) Helping mothers and employers work better(40:15) Why books change your business model(49:01) Daphne’s advice for growing an audience(55:57) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if getting a book deal is not the finish line, but the start of a real business partnership?In this episode, Megan Stevenson pulls back the curtain on what actually happens after you land a traditional publishing deal. She explains why a publisher is not a magic solution, but a strategic partner investing in your book and your success. Megan walks through the full editorial process, from drafting and revisions to copyedits and proof pages, and shows how that work often overlaps with the publisher’s internal meetings around positioning, marketing, sales, and launch strategy.This episode is especially helpful for entrepreneurs, experts, and creators who want to write a prescriptive nonfiction book and better understand how traditional publishing works behind the scenes. Megan also clears up why publishing moves slowly, why pub dates are more strategic than most people realize, and how authors benefit from the time, support, insight, and leverage that come with a traditional deal.If you have ever wondered what really happens after the contract is signed, this episode gives you a clearer, more grounded picture of the road ahead.If you’re writing something other than prescriptive nonfiction — memoir, children’s books, narrative nonfiction about an issue or historical event — check out this list for resources.Episode 4: The Basics: Three Ps Every Author Needs to Get a Book DealEpisode 5: The Basics: Is Your Book Idea Ready for Traditional Publishing?Episode 6: The Basics: Why Publishers Want Author PlatformsEpisode 7: The Basics: Book Proposals 101Episode Highlights:(0:00) Intro(1:24) What happens after you get a deal(1:53) This advice is for prescriptive nonfiction(2:41) The three P’s still matter(3:29) A book deal is a license(4:21) Your agent negotiates the deal(4:55) The four editorial stages explained(6:37) Publishing process happens alongside editing(7:18) Why pub dates are strategic(8:52) Internal meetings shape your book launch(10:35) Sales conference determines major decisions(11:36) Why publishing starts months early(12:48) Why traditional publishing helps authors most(13:39) The time, money, and support advantages(14:17) Megan invites listener questions and feedback(15:06) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest thing standing between you and a book deal is not talent, but hesitation?In this episode, Meghan Stevenson shares four hard-earned lessons from her 20+ years in traditional publishing that can help aspiring authors move forward with more clarity and courage. She explains why success often starts by saying yes to opportunities before you feel fully ready, and why trusting your instincts can open doors other people do not yet see. Meghan also makes a strong case that great books usually grow out of strong businesses, not the other way around. One of the most useful takeaways is that long-term book success comes from having an audience, a clear message, and a business foundation that keeps selling over time. She also reminds listeners that timing matters more than most people think, and while you cannot control the market, you can control when you take action. This episode is especially helpful for entrepreneurs, experts, and creators who want to become authors but need a clearer path forward.Episode Highlights:(0:00) Intro(1:20) Four Career Lessons For Authors(3:06) Lesson One Take The Risk(3:57) Lesson Two Trust Your Instincts(6:20) Lesson Three Build The Business First(8:05) Lesson Four Timing Changes Everything(9:04) Recap Of The Four Lessons(10:47) Quiz For Aspiring Authors(11:20) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailThis week’s guest is Aiko Bethea. Aiko is a nationally recognized thought leader, educator, and facilitator who advances transformational and accountable leadership through executive coaching, practice-based learning, and systems-level change. She is the founder of RARE Coaching & Consulting, where she supports leaders and teams at Fortune 100 companies and global nonprofit organizations. Her work is grounded in a powerful leadership framework that helps individuals anchor in values, align intentions and actions, and lead with accountability—tools she uses to help leaders build cultures of trust, clarity, and impact.Aiko has served in executive roles with the City of Atlanta, the Bill & Melinda Gates Foundation, and Fred Hutchinson Cancer Research Center. She also led the Daring Way™ and Dare to Lead™ facilitator communities at the Brené Brown Education and Research Group, where she designed the global belonging strategy for a network of more than 1,500 facilitators.A sought-after speaker and trusted advisor, Aiko has been recognized by Forbes as one of the top seven anti-racism educators for companies and named by CultureAmp as a leading voice in inclusive and equitable leadership. Her writing has been featured in Harvard Business Review, Forbes, and The New York Times bestselling anthology You Are Your Best Thing, edited by Tarana Burke and Brené Brown.She holds a law degree from the University of North Carolina at Chapel Hill and a bachelor’s degree from Smith College. Her upcoming book, Anchored, Aligned, Accountable: How to Transcend the Bullsh*t to Live a Transformational Life at Home and at Work, will be published by Penguin Random House in April 2026.Find Aiko on social facebook.com/RARECoachinstagram.com/rare_coachtwitter.com/rare_coachlinkedin.com/in/aikobethea/linkedin.com/company/rare-coaching-consultingFind Rare Coaching at www.rarecoaching.net, and the RARE resources page at www.rarecoaching.net/media-resources/. Preorder Aiko’s book at https://rep.club/products/anchored-aligned-accountable. Episode Highlights:(0:00) Intro(1:32) Guest introduction: leadership coach Aiko Bethea(4:11) Defining the “bullshit” that blocks growth(7:26) Why leadership begins with inner self-awareness(9:14) Why most people misunderstand their values(12:08) Turning values into behaviors and boundaries(15:28) The Anchored, Aligned, Accountable framework(17:02) How values guide decisions and prevent regret(22:20) Why leadership requires acknowledging power and identity(25:44) Why people struggle with accountability(28:04) Accountability through curiosity instead of blame(31:27) Why the book uses real-life scenarios for learning(36:32) Channel one, two, and three listening explained(39:36) Lessons from writing a book over several years(50:36) How authors can use values to guide their book(57:21) Advice for entrepreneurs pursuing a book deal(1:05:31) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest mistake aspiring authors make isn’t writing a bad book… but spending money in the wrong places?In this episode of the Kind of a Big Book Deal Podcast, host Meghan Stevenson shares eight things entrepreneurs, creators, and experts should stop spending money on if they want to land a traditional book deal. Drawing on years of experience working with major publishers like Penguin Random House and HarperCollins, Meghan explains why many popular strategies in the publishing world simply don’t work for nonfiction authors.From pricey PR agencies and writing retreats to book coaches focused only on beautiful writing, Meghan argues that most aspiring authors are investing in the wrong priorities. Instead of polishing prose or chasing visibility without a plan, she says the real key to landing a book deal is building an audience and developing a strong author platform.This episode is a practical reality check for anyone dreaming of traditional publishing. Meghan breaks down where authors often waste time and money, and what actually moves the needle when publishers evaluate book proposals. If you want a smarter, more strategic path to becoming a published author, this conversation will save you both time and thousands of dollars.Episode Highlights:(0:00) Intro(1:11) Eight things aspiring authors shouldn’t spend money on(1:40) Why books about book proposals often waste your time(2:22) The problem with hiring PR agencies too early(3:29) Why writing retreats can slow your progress(4:16) Book coaches and editors focused only on writing craft(6:02) Why author platform matters most for book deals(6:12) Membership programs promising publishing success(10:21) Author-led courses, events, and summits explained(12:21) Why writers’ conferences rarely help nonfiction authors(15:09) Recap of the eight biggest money-wasting mistakes(17:15) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the reason you haven’t hit a bestseller list has less to do with talent and more to do with timing, platform, and perspective?In this episode of the Kind of a Big Book Deal, host Meghan Stevenson pulls back the curtain on what it really takes to become a bestselling author. Using client examples like Vivian Tu, she explains that bestseller status isn’t random and it’s not always about raw sales either. The New York Times list is curated, while USA Today rankings are based on actual sales data. That difference matters.But the real takeaway goes deeper. Meghan shares two consistent traits she sees in bestselling authors: a willingness to build for years without guarantees, and a bigger vision that goes beyond just “having a book.” Platform, audience, credibility, and lived experience all come first. The book becomes an extension, not the starting point.If you’re an entrepreneur, expert, or creator dreaming of a book deal, this episode will help you reset expectations, focus on what’s in your control, and ask yourself the right questions before chasing the list.Episode Highlights:(0:00) Intro(1:14) Vivian Tu’s bestseller example(2:23) How the New York Times list works(3:47) USA Today vs New York Times differences(4:26) Why USA Today is more achievable(5:21) Two traits of bestselling authors(6:13) Building platform before the book(8:45) Bigger vision beyond publishing(10:09) Two questions to ask yourself(11:44) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest thing standing between you and a book deal is not your writing, but your strategy?In this episode, Meghan Stevenson sits down with literary agent Steve Troha of Folio Literary Management to unpack what really helps entrepreneurs, experts, and creators land traditional publishing deals. One of the biggest takeaways is that a strong book idea is not enough on its own. You also need platform, positioning, and the right people around you. Steve explains why agents do far more than pitch books. They help shape the concept, negotiate better deals, guide authors through a slow and often confusing process, and protect the author’s relationships with publishers.The conversation also covers why honest feedback matters more than praise from friends and family, why AI can be useful for brainstorming but risky for actual writing, and why many authors should get help instead of trying to do everything alone. For listeners, this episode is a practical reality check. It shows what makes a book commercially viable, where first-time authors often get stuck, and how to approach publishing with more clarity, patience, and leverage.This week’s guest is Steve Troha. Steve is a partner with Folio Lit. He has a consistent track record of working with some of the world’s most prominent and pioneering voices. In the past 15 years, he has worked with more than 60 New York Times bestselling authors, including Dolly Parton, Loretta Lynn, Gabrielle Bernstein, Tracy Anderson, Amanda Kloots, Andrew Morton, Kris Carr, Misty Copeland, Vani Hari, Mollie Katzen, The Johnny Cash Estate, and The Grand Ole Opry as well as several of our clients here at MSB.Steve is currently closed for submissions.Episode Highlights:(0:00) Intro(1:28) Meeting Steve Troha and his publishing background(2:22) What a literary agent really does(5:16) Why going direct to publishers can backfire(12:04) What makes a book project a yes(15:09) Red flags that make agents say no(22:02) Why cover and publishing decisions feel frustrating(24:48) Using AI without losing your voice(30:06) Why traditional publishing moves so slowly(34:01) Publicity, promotion, and investing in your book(37:28) Why getting help can protect your platform(43:11) Steve’s advice for growing platform and handling feedback(49:16) Why Substack, persistence, and resilience matter(51:06) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if landing your dream book deal is less about luck and more about how well you prepare?In this episode, Megan Stevenson breaks down the traditional publishing world using two familiar shows: American Idol and Shark Tank. Through these simple comparisons, she explains why authors usually get only one real shot to impress agents and editors, why publishers want partners, not passengers, and why preparation is everything.Megan shares her experience working with major publishers and reveals what decision-makers are really looking for when considering a new author. She explains why pitching blindly rarely works, how literary agents fit into the process, and why authors are expected to play a major role in marketing their own books.Listeners also learn her practical 3P Framework™: Potential, Platform, and Proposal. This system helps entrepreneurs and experts avoid rushing into publishing before they are truly ready.If you want a clear, realistic roadmap to traditional publishing without overwhelm, this episode gives you the mindset and strategy to move forward with confidence.Book a paid consultation with Meghan here.Episode Highlights:(0:00) Intro(1:38) Publishing compared to American Idol and Shark Tank(2:29) Why you only get one real shot with agents and editors(3:43) Publishers want partners, not scholarships(4:26) What authors are expected to handle(5:24) Why preparation makes or breaks your chances(6:21) Common mistakes new authors make(6:50) The 3P Framework™: Potential, Platform, Proposal(7:03) Final lessons for landing a book deal(7:24) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest thing holding you back from a book deal isn’t lack of talent, connections, or followers—but believing there’s some “secret” you’re missing?In this episode, host Meghan Stevenson busts one of the industry’s biggest myths. There is no magic shortcut. Instead, success comes from mastering the 3P Framework™—Potential, Platform, and Proposal. Meghan explains why your idea must be proven, why your audience matters more than vanity metrics, and why a professional proposal can make or break your chances.She also walks listeners through what really happens behind the scenes with agents, editors, and publishing boards, and why much of that process is outside your control. What is in your control is how well you prepare.Through real-world experience and practical guidance, Meghan encourages aspiring authors to slow down, build strong intellectual property, grow an engaged audience, and invest in the right support. Her message is clear and empowering: you don’t need expensive retreats or hidden formulas. When you do the work, you create your own “magic.”Book a consultation with Meghan here.Episode Highlights:(0:00) Intro(1:07) The “magic solution” myth in publishing(1:46) Why you don’t need to pay for secrets(2:50) There is no single right path to success(4:16) The 3P Framework™: Potential, Platform, Proposal(5:12) Proving your idea and building your audience(6:21) Getting a literary agent and editor approval(7:36) What parts of publishing you can’t control(8:38) Slowing down and doing the work properly(9:15) Building a business and platform first(10:08) Creating your own “magic”(10:49) One-on-one consultations and next steps(12:03) Final message: You are the magic(12:07) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailIn this episode, Meghan Stevenson sits down with author and media expert Nick Wolny to unpack the real mechanics behind getting traditionally published. Nick shares how he secured his book deal by identifying a clear niche, validating market demand, and leveraging relationships instead of chasing vanity metrics. One of the biggest takeaways is that platform is not just about audience size. It is about distribution, engagement, and your ability to move people to action.Nick introduces a simple but powerful content framework built around four questions that every funnel should answer, along with practical advice on practicing your craft consistently and creating for humans rather than algorithms.Whether you want a book deal, a stronger platform, or a more sustainable business, this conversation offers clear direction and actionable insights you can apply immediately.This week’s guest is Nick Wolny. A classically trained French hornist by education, Nick Wolny is a managing editor at CNET Group, where he oversees the Perspectives franchise and written branded content across CNET Group's publications. He was previously a senior editor on CNET's Money team, and outside of CNET Group is the finance columnist for Out magazine. Nick has previously written for Fast Company, Business Insider, Fortune, Entrepreneur magazine and The Advocate, and has provided broadcast commentary for CNBC, Good Morning America, and others. He writes Financialicious, a newsletter about business, money, and queer culture, and his first book, Money Proud: The Queer Guide to Generate Wealth, Slay Debt, and Build Good Habits to Secure Your Future, is out now.Find Nick on social instagram.com/nickwolnyTikTok.com/@nickwolny1Sign up for Nick’s Financialicious newsletter at https://nickwolny.com/newsletter.Episode Highlights:(0:00) Intro1:32) Nick Wolny’s background and publishing journey(3:07) Platform building lessons and audience tiers(7:28) How networking led to a book deal opportunity(11:51) Claiming a niche and creating urgency for publishers(12:42) Why follower count is not the most important metric(15:00) Distribution, media leverage, and platform strategy(22:27) Backlist strategy and bookstore relationship building(30:26) Mindset barriers that block entrepreneurs(41:34) Why your idea matters more than your identity(42:10) The four questions every funnel must answer(49:14) Advice for aspiring authors: practice publishing often(51:39) The Beyoncé story and loving the craft(56:02) Creating for humans instead of algorithms(58:25)  OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the biggest factor in landing a book deal has nothing to do with your writing talent?In this episode, Meghan Stevenson explains the real question publishers care about: how many copies you can sell and exactly how you’ll do it. She walks listeners through the core elements of her book deal readiness assessment, revealing why having a strong idea alone isn’t enough. Your business, audience, intellectual property, and proven sales systems all work together to determine whether publishers see you as a smart investment.Meghan also clarifies common misconceptions, like why personal stories don’t always translate into marketable books and why engagement matters more than follower count. One of the biggest takeaways is that a successful book is usually an extension of an existing ecosystem, not the starting point.This episode is especially valuable for entrepreneurs, experts, and creators who want to traditionally publish but feel unsure where they stand. Listeners will walk away with a clearer understanding of what publishers actually look for and practical insight into how to position themselves for success before pitching a book.Episode Highlights:(0:00) Intro(1:26) Introducing the book deal readiness assessment(3:28) Choosing the right type of book(5:26) Why your business and platform matter(6:51) Intellectual property and uniqueness explained(8:53) Engagement vs follower count reality(10:08) Audience size, math, and conversion rates(12:59) The #1 question publishers ask(14:08) Evidence publishers want to see(15:45) Proven sales systems and positioning your book(17:31) Platform plus idea equals success(17:56) Listener questions and next step(18:40) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if everything you believe about getting a book deal is wrong?In this episode, Meghan Stevenson delivers a bold, honest breakdown of what it really takes to write and publish a nonfiction book that sells. She challenges the idea that passion and personal stories are enough, reminding listeners that readers care most about solving their own problems—your job as an author is to serve them.Meghan shares seven powerful truths, including why writing is actually the easiest part, why most “overnight” bestsellers take years to build, and why simple ideas often outperform complex ones. She explains how successful authors treat books as part of a bigger business strategy, not a magic shortcut to fame.You will also learn why most book sales come directly from the author’s own efforts and how consistent promotion can eventually lead to word-of-mouth growth. Through real client examples and behind-the-scenes industry insights, Meghan offers practical guidance for entrepreneurs who want their words to matter, their message to spread, and their book to make a real impact.Episode Highlights:(0:00) Intro(1:20) Seven truths about book deals(2:58) Writing is the easiest part(5:25) Why bestsellers take years(6:28) Focus on the reader, not yourself(10:08) Simple problems sell best(11:53) Books must support your business(15:23) You are your main marketer(17:37) How word of mouth begins(24:32) Recap of the seven lessons(26:01) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the book you’re trying to write is actually the wrong one?In this episode of Kind of a Big Book Deal, Meghan Stevenson sits down with publishing experts Lauren Marie Fleming and Richelle Fredson for an honest, no-fluff conversation about what it really takes to write a meaningful book and navigate traditional publishing without losing yourself along the way.If you’ve been stuck overthinking, waiting for permission, or chasing the “right” way to do this, this conversation will help you refocus on what actually moves the needle.This week’s guests are Lauren Marie Fleming and Richelle Fredson. Lauren Marie Fleming (xe/her) is a multimedia storyteller and the founder of School for Writers®. Her work explores power, desire, resilience, and the stories we tell about our bodies and our lives.Xe is the author of the queer rom-com Because Fat Girl and multiple nonfiction books, including Bawdy Love: 10 Steps to Profoundly Loving Your Body and The Writer’s Career Guide.Learn more at LaurenMarieFleming.com or SchoolForWriters.com. Find her free Creative Resilience Toolkit at https://schoolforwriters.com/creative-resilience-toolkit/. Her 33 Asks program can be found at https://33asks.com and her Write Your Friggin’ Book Already ® program is at https://writeyourfrigginbookalready.com. Find Lauren on social www.instagram.com/laurenmariefleming laurenfarmiefleming.substack.com –Richelle Fredson is a book publishing coach and consultant working with aspiring and published authors to create impactful book concepts and competitive book proposals. Richelle’s clients have amassed over $6 million in book advances from top publishers. Her recent clients include Farnoosh Torabi, Shadé Zahrai, Chrissy King, Vanessa Marin, Chika Uwazie, and many more.Richelle is the host of the Forbes-featured Bound + Determined podcast, where she interviews industry experts, authors, and creative business owners. She’s also the creator of The Book Proposal Blueprint Program.Richelle is writing her first book, Do the Thing: A Creative and Practical Guide for Women Bringing Their Big, Bold Ideas to Life (Hachette, Spring 2027). Learn more at Richellefredson.com.Find Richelle on social www.instagram.com/RichelleFredsonHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your dream of landing a book deal is being held back by mistakes you don't even realize you're making?In this episode, Meghan Stevenson pulls back the curtain on what really matters in traditional publishing for entrepreneurs and experts. She explains why great ideas alone are not enough, and why proof of concept, a strong audience, and a clear strategy are essential for success. Meghan reviews her 3P Framework™: Potential, Platform, and Proposal, and shows how each one plays a critical role in getting publishers to say yes.You will learn why testing your ideas before writing matters, how building an audience gives you real leverage, and why rushing a book proposal can cost you your only chance. Meghan also shares why relying on shortcuts or AI can weaken your pitch and how preparation makes all the difference.This episode is a must-listen for anyone serious about writing a nonfiction book that sells, builds authority, and opens real doors in publishing.Episode Highlights:(0:00) Intro(2:24) Understanding how traditional publishing really works(4:25) How book deals happen with agents and editors(6:56) The 3P Framework™: Potential, Platform, Proposal(11:41) Why testing your ideas comes first(13:46) The truth about building a strong platform(15:34) What publishers look for in sales numbers(18:27) Common proposal mistakes to avoid(21:34) Preparing for your “one shot” at a deal(24:38) Final recap and how to take your next step35:54) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailIn this episode, publishing expert and host Meghan Stevenson breaks down exactly how she would land a traditional book deal in 2026 if she had no followers, no connections, and only an idea she believed in. Instead of chasing shortcuts or hype, Meghan lays out a clear, grounded path built on business growth, real audience demand, and patience.She explains why publishers care less about big dreams and more about proof, platform, and profitability, and why growing a business first makes you a stronger author later. You will hear why creating consistent content is not optional, how testing your ideas in public saves you from writing the wrong book, and why most people rush the process and regret it.Meghan also reframes books as long-term assets, not quick cash grabs, showing how successful entrepreneurs use books to deepen trust, expand reach, and support larger offers. Finally, she explains when and why investing in leverage can save years of time and energy.This episode is a practical reality check for entrepreneurs and experts who want a real book deal, not just the idea of one.Episode Highlights:(0:00) Intro(1:50) Why Business Growth Builds Platform(4:35) Content As Proof And Testing(7:36) Why Ideas Must Work At Scale(9:48) Books As Long-Term Assets(12:52) Why Patience Beats Speed(14:25) The Proposal And Publishing Timeline(17:01) The Five Percent Growth Rule(20:09) Investing In Leverage Wisely(25:25) The Four-Step Book Deal Framework(27:40) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the real measure of success is not the numbers, the lists, or the applause, but the moment your work truly helps one person?In this episode of Kind of a Big Book Deal, host Meghan Stevenson sits down with sex and relationship coach Caitlin V to explore what it really takes to turn years of lived experience, research, and repetition into a powerful book. Caitlin shares her journey from academia to coaching to YouTube fame, and why writing a book was never about money, influence, or status. It was about access.Together, they unpack why books still matter in a world of short-form content, how traditional publishing creates credibility and longevity, and why timeless ideas always outlast trends. Caitlin also opens up about rejection, imposter syndrome, and the quiet faith required to keep going when doors keep closing. A major theme throughout the conversation is the power of reps. Real expertise is built slowly, through mistakes, testing ideas in the real world, and showing up again and again.For entrepreneurs, creators, and experts dreaming of a book, this episode offers clarity, encouragement, and a grounded reminder: Meaningful work compounds over time, and impact starts with serving one person well.Caitlin V. is a renowned sex and relationship coach specializing in helping men overcome erectile dysfunction, performance anxiety, and premature ejaculation. A former sexual health researcher and policy analyst, she skyrocketed to internet fame after a viral video on female pleasure. Today, she works with clients worldwide to resolve mismatched libidos, enhance sexual confidence, and create more satisfying intimate experiences.Blending personal experience with evidence-based science, Caitlin is on a mission to foster a sex-positive world where pleasure is prioritized. With millions of views on YouTube and nearly a million subscribers, she has become a leading voice in the field. Her expertise is now reaching an even wider audience with her upcoming TV show, Good Sex, premiering on Discovery+ and Max.Learn more at caitlinvneal.com or youtube.com/caitlinv.Find Caitlin V on social youtube.com/caitlinv instagram.com/caitlinvneal Order Caitlin V’s new book, Harder Better Longer Stronger at https://caitlinvneal.com/hbls.Episode Highlights:(1:21) Caitlin’s path from researcher to global coach(3:47) How YouTube success turned into a book idea(7:27) Why books allow deeper, more lasting ideas(10:02) Accessibility, education, & mission over money(15:54) Paying with time or paying with leverage(29:24) Rejection, resilience, and finding one true “yes”(42:59) Timeless content vs chasing trends(50:15) Why reps, mistakes, and patience build real authority(56:20) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailMost books never break 300 copies. That single fact alone stops a lot of aspiring authors in their tracks. In this episode of the Kind of a Big Book Deal Podcast, Meghan Stevenson breaks down why traditionally published books consistently sell more copies and what that means if you are thinking about writing a book.Meghan explains that traditional publishing forces authors to build an audience and prove demand before a deal is ever offered. While that hurdle can feel intimidating, it actually sets authors up for stronger sales because they already know how to reach readers. She also highlights the role of professional production, from editing to cover design, and how quality directly impacts reader trust and word of mouth.Another major advantage is distribution. Traditionally published books are placed in physical bookstores, not just online marketplaces, which significantly increases visibility and long-term sales. Megan also shares an often-overlooked factor: traditional publishing puts an entire team behind a book, all invested in its success.This episode helps entrepreneurs and thought leaders decide whether traditional publishing aligns with their goals, resources, and readiness, and offers clarity on why the traditional path still matters in today’s crowded market.Episode Highlights:(0:00) Intro(1:26) Indie vs traditional publishing explained(2:00) The reality of book sales statistics(3:29) Sales data for traditional publishers(4:01) Audience and proof of concept matter(4:33) Professional production and quality(5:35) Distribution and bookstore access(6:15) Teams behind traditional publishing(6:55) When traditional publishing is not right(7:20) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if landing a book deal wasn’t about luck at all, but about learning how the publishing world really works? In this episode of Kind of a Big Book Deal, Meghan sits down with bestselling author and former teacher–turned–entrepreneur Jamie Sears to break open the truth behind traditional publishing, platform building, and writing a book that actually gets picked up.Jamie shares how she went from creating classroom resources with nothing but scrapbook skills to building a massive online audience and securing a major deal with Penguin Random House. Her story is a reminder that success isn’t instant, it’s built through consistency, listening to your audience, and choosing your “hard.”Listeners will learn why a strong author platform matters, how proposal-writing becomes the true test of book readiness, and why rejection from agents isn't a final verdict but part of the journey. Jamie also offers an honest look at mindset, deadlines, collaboration, and the surprising ease that comes once you finally take the first step.This conversation is a must-listen for every entrepreneur who dreams of seeing their book on shelves someday.This week’s guest is Jamie Sears. She is the Founder and CEO of the Not So Wimpy Teacher company, as well as the author of How to Love Teaching Again. A former third grade teacher, she now runs a multi-million dollar company creating curriculum, hosting a lesson planning platform called Lesson Genie, and delivering professional development for elementary educators in grades 2-5. She has educated over 15,000 teachers in her digital courses and her articles have been viewed more than ten million times by teachers around the world.Find Jamie onlinehttps://www.facebook.com/NotSoWimpyTeacherhttps://www.instagram.com/notsowimpyteacher/https://notsowimpyteacher.com/ Episode Highlights:(0:00) Intro(1:20) Jamie Sears’ work and her mission(2:46) Becoming an accidental entrepreneur(4:55) Building a platform one step at a time(8:00) Mindset and choosing your “hard”(9:16) What a book proposal really requires(15:10) Handling rejection from agents(20:25) The mindset shift of writing a full book(23:22) Breaking down the writing process(29:01) The joy and pride of finishing a book(32:20) How publishing really works behind the scenes(44:03) Jamie’s advice for first-time authors(50:15) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the book deal you dream about isn’t actually far away, it just needs the right plan, the right timing, and the right support?In this episode, Meghan Stevenson opens the doors to traditional publishing even wider by sharing the exact framework she uses to help experts and entrepreneurs land major book deals. She breaks down her trusted 3P Framework™: Potential, Platform, and Proposal; and explains why each step matters more than most aspiring authors realize. From understanding whether your idea can sell, to proving you have a real, working audience, to crafting a compelling proposal, Meghan shows you the path publishers actually want to see.She also pulls back the curtain on her business, revealing how her team has helped clients earn over $950,000 in advances in 2025 alone and more than $7 million across her career. Plus, she announces a new, limited offer: a qualified one-on-one session to help you close the gap between where you are and the book deal you want.Whether you're early in your author journey or ready for a proposal, this episode gives clear steps, honest insights, and direction you can trust.Episode Highlights:(0:00) Intro(1:32) Insider look into her business and client results(2:14) The 3P Framework™ explained(2:33) Understanding “Potential” for your book idea(3:56) Why most authors fall short on “Platform”(5:12) Lessons from past programs and what changed(6:39) New 1:1 qualified consultation offer(7:48) What it takes to reach proposal readiness(8:20) Podcast updates and download milestones(9:06) How to support the show and ask questions(10:01) Final message and quiz link(10:10) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the guidance you’re trusting for your book dream is actually slowing you down? In this episode, Meghan pulls back the curtain on the publishing world, and the people profiting from it, to help you avoid the traps so many first-time authors fall into. After 20+ years in traditional publishing, she’s seen how crowded the “get published” space has become, and how much of it is built on shaky advice, recycled teachings, and experts with no real experience.Megan breaks down the two filters every author must use before hiring anyone:(1) What is the actual deliverable? Many workshops sell inspiration, not outcomes.(2) What are their real results? Because a great proposal means nothing if the expert can’t help you build the platform needed to sell books.She shares stories from her own business evolution, hard-won insights from working with major publishers, and the real numbers behind her team’s success, like an 88% proposal-to-book-deal rate and dozens of six-figure deals.This episode is your roadmap for choosing the right support, protecting your time and money, and putting your book in the hands of people who know exactly how to bring it to life.Episode Highlights:(0:00) Intro(0:33) Why so many publishing programs fall short(1:23) The truth about scammers, grifters, and bad advice(2:44) The #1 filter: Always check the deliverable(3:35) Why writing the book too early leads to disappointment(4:05) The #2 filter: Who are you learning from?(5:30) Why Meghan avoids workshops + her integrity stance(7:10) Meghan breaks down her three clear deliverables(8:20) Real receipts: Meghan’s shocking success stats(9:00) Helping authors avoid wasted time, money, and stress(9:25) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your story could open doors and reshape who gets to be seen? In this episode, Meghan talks with PR expert Caitlin Copple, co-founder of Full Swing PR, about the kind of visibility that actually drives results for entrepreneurs who want book deals and real impact.Caitlin shares why PR only works when your business is ready for it, what founders must have in place before hiring a publicist, and how “publicity that fills your pipeline” differs from the vanity wins most people chase. She explains the value of consistent visibility habits, why many entrepreneurs aren’t prepared for the audiences they dream about, and how alignment, not hustle, creates lasting momentum.You’ll walk away with practical guidance on growing an audience, knowing when to invest in PR, understanding what publishers care about, and identifying the energetic blocks that keep you stuck.If you’re aiming for a book deal or a bigger platform, this conversation will help you get clear on your next move.This week’s guest is Caitlin Copple. She is the Founding Partner at Full Swing Public Relations. Caitlin’s work teaching clients to “be the news” has elevated the stories of diverse founders, sold books, won elections, passed legislation in multiple states, and even ousted a lawmaker accused of sexual assault. She has placed clients in a wide array of outlets such as CNN, Forbes, Fast Company, TIME, and many more. Caitlin and her business partner, Holly Conti, scaled the agency to seven figures in less than four years. Full Swing PR is the nation’s leading agency for underrecognized founders and leaders of professional services companies scaling $2M+. Our agency has helped hundreds of clients earn millions of dollars through smart, effective PR campaigns. In 2024 and 2025, Full Swing PR was named among Inc. Magazine’s fastest growing privately held companies in the Rocky Mountain Region.Full Swing PR is a women- and LGBTQ-owned agency.Find Caitlin and Full Swing on social https://www.instagram.com/caitlin_copple/https://www.linkedin.com/in/caitlincopple/https://www.instagram.com/fullswingpr/ Find the Full Swing PR podcast here: https://fullswingpr.com/how-to-hire-pr-podcast/.Take Full Swing PR’s Visibility Scorecard quiz here: https://fullswingpr.typeform.com/visibilityscore Episode Highlights:(0:00) Intro(1:10) Introducing Caitlin Copple & Full Swing PR(3:10) Why representation matters in PR(5:03) What makes the Rocket Ship Retainer unique(6:08) Publicity that leads to real action(8:00) Why you need a visibility funnel(9:01) Prerequisites before hiring PR(10:17) When to start interviewing publicists(13:11) Why small podcasts often outperform big media(15:13) How visibility strengthens your sales pipeline(16:46) The role of operations in PR success(18:11) Consistency, habits, and long-term growth(20:15) Repurposing content for news value(21:29) When you’re actually ready for PR(24:01) The energetic side of visibility(34:31) The wrong time to hire a publicist(37:02) When hybrid publishing makes more sense(38:48) Why books aren’t real revenue streams(39:49) What people forget about bestselling books(41:16) A cautionary tale about platform collapse(42:57) How to get long-term value from media coverage(44:19) No magic bullets—PR still requires effort(46:03) How to connect with Caitlin & Full Swing PR(46:55) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your book idea isn’t the problem, it’s your platform? In this episode of Kind of a Big Book Deal, publishing expert Meghan Stevenson breaks down why building your author platform matters more than obsessing over comps, subcategories, or bookstore placement. Using listener Mike C’s question about his music and wellness book, Meghan reveals the truth behind prescriptive nonfiction (a.k.a. how-to or self-help books), why comparing yourself to bestselling authors can backfire, and how understanding your audience makes category and positioning decisions effortless.If you’ve ever wondered what makes agents and publishers say yes, or how to stop wasting time on what doesn’t move the needle, this episode gives you the roadmap. Meghan’s no-fluff advice will help you focus on what really sells a book: proof of concept and a loyal audience.Episode Highlights:(0:00) Intro(1:17) Listener question: What is prescriptive nonfiction?(2:10) Defining prescriptive vs. narrative books(3:35) Understanding genre, category, and positioning(4:46) How to choose your comparative titles wisely(6:15) Why huge author comps can hurt your pitch(7:15) How tone and audience affect book positioning(8:00) What publishers and agents really look for(9:21) The #1 focus before writing your book(11:19) Final advice: Build proof, not perfection(12:01) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if success wasn’t about competition but collaboration? In this episode of Kind of a Big Book Deal, host Meghan Stevenson sits down with bestselling author Ruchika Tulshyan, whose new book Uncompete flips the script on what it means to win. Ruchika shares how the myth of “doing it all yourself” keeps entrepreneurs and authors burnt out and isolated and how equity, generosity, and radical collaboration can build true, sustainable success.Listeners will learn why letting go of scarcity thinking opens doors to creativity, opportunity, and community. Ruchika and Meghan talk candidly about navigating publishing gatekeepers, building authentic professional relationships, and finding courage to redefine success on your own terms. Whether you’re dreaming of your first book deal or just want to stop competing with everyone, including yourself, this conversation will change how you think about success.This week’s guest is Ruchika Tulshyan. Ruchika is the author of Uncompete: Rejecting Competition to Unlock Success. She is also the founder of Candour, a global inclusion strategy firm. A former business journalist, her writing appears regularly in publications such as Harvard Business Review, The New York Times, Forbes, Bloomberg, The Seattle Times, and more. She has previously held adjunct faculty positions at Seattle University and the University of Washington, where she now advises the Communication Leadership graduate program.Ruchika is the author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work, MIT Press’s top-selling book of 2022.Find Ruchika on social https://www.linkedin.com/in/ruchikatm/https://www.instagram.com/rtulshyanUncompete: Rejecting Competition to Unlock Success, will be released on Nov. 4. Preorder the book here: https://www.penguinrandomhouse.com/books/753092/uncompete-by-ruchika-t-malhotra/Find upcoming events with Ruchika at https://www.ruchika.co/speaking.Episode Highlights:(0:00) Intro(2:32) Meghan introduces author and inclusion strategist Ruchika Tulshyan(3:17) The harmful myth of competition and burnout(5:47) Why doing it alone doesn’t work(10:46) How patriarchy and scarcity shape women’s success(17:28) Gatekeeping and breaking barriers in publishing(25:07) Building audiences through generosity and collaboration(28:27) The power of amplifying others online(31:19) Creating long-term success through referrals and trust(36:06) The loneliness of authorship and need for community(42:14) Redefining success beyond bestseller lists(49:06) Lessons for landing book deals and writing great books(52:57) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailMost entrepreneurs dream of writing a book but few realize what really catches a publisher’s eye. In this episode of Kind of a Big Book Deal, host Meghan Stevenson reveals the missing piece behind most failed book pitches: intellectual property that’s uniquely yours. She explains why having your own framework, language, and approach isn’t just nice, it’s non-negotiable if you want to stand out to agents and publishers.Meghan also breaks down what a strong author platform actually looks like today, from building genuine social media engagement (not fake followers) to diversifying your reach through podcasts, speaking gigs, and media features. You’ll hear a real-world example from Chazz, a coach who’s doing almost everything right but still missing the secret sauce.If you’re serious about landing a major book deal and turning your ideas into impact, this episode shows exactly where to focus your time and energyEpisode Highlights:(0:00) Intro(1:22) Chazz’s question on building author credibility(2:05) The real value of social media for book deals(4:37) Why buying followers backfires(5:04) Diversifying your author platform(6:11) The danger of sounding like everyone else(7:42) Example: Melody Wilding’s “Sensitive Strivers” niche(8:40) Social proof vs. sales power(10:02) How to leverage your past book for your next deal(10:56) Final thoughts and how to submit your question(10:58) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the financial system you’ve been told to follow is actually holding your business back? In this episode, host Meghan Stevenson sits down with CPA and profit strategist Jamie Trull to talk about building businesses that thrive, not just survive. Jamie shares her journey from corporate life at Coca-Cola to creating a booming financial education platform that guided thousands of small business owners through the uncertainty of COVID.Listeners will discover why popular frameworks like Profit First often fall short for entrepreneurs earning beyond $200K, and how Jamie’s new book Hidden Profit offers a smarter, more adaptable approach to managing money. She also reveals the power of building genuine community and how showing up with service first leads to long-term loyalty and growth.If you’ve ever felt overwhelmed by spreadsheets or wondered how to scale your business without losing yourself in the process, Jamie’s insights will help you rethink profit, success, and what’s truly possible.This week’s guest is Jamie Trull. Jamie Trull, CPA, is a Financial Literacy Coach and Profit Strategist dedicated to empowering small business owners to maximize profitability and grow sustainably. With a background as a Finance Leader at Coca-Cola, Jamie transitioned from the corporate world to serve women-owned businesses as a Virtual CFO. Observing a critical gap in accessible financial resources for small business owners, she shifted her focus to financial education, using her CPA designation to break down complex financial topics into easy-to-understand strategies. Jamie has built a following of over 100,000 small business owners on YouTube and social media, where her guidance helps entrepreneurs achieve strategic growth and retain more profit. Her upcoming book, Hidden Profit, will be published by Simon & Schuster in October 2025, providing readers with essential tools to unlock their businesses’ financial potential.Find Jamie on YouTube - https://youtube.com/jamietrullPreorder Jamie’s new book, Hidden Profit, and receive $300+ in free gifts! Find more information and links to preorder the book at https://jamietrull.com/book.Episode Highlights:(2:28) Jamie’s origin story: corporate to entrepreneur(4:41) Pivoting during COVID and rapid growth(9:58) Why Profit First isn’t enough for scaling(14:26) Building a 41K-member Facebook community(19:08) Navigating the book proposal process(23:21) Landing a Simon & Schuster book deal(27:10) The hardest part of writing a book(30:28) Redefining success beyond sales numbers(36:07) Patience, payoff, and the publishing journey(42:02) What entrepreneurs need to know about money(47:06) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the rejection you got from a publisher wasn’t really about you at all? In this episode of Kind of a Big Book Deal, host Meghan Stevenson pulls back the curtain on the truth behind publishing rejections and what they actually mean for your book journey.Meghan shares her unforgettable story about passing on The Girl with the Dragon Tattoo and uses it to highlight an important lesson: rejection is rarely personal. Listeners will learn the difference between rejections that deserve attention, like feedback about platform size, crowded categories, or consistent editor comments, and those you can safely ignore, such as generic brush-offs or requests for unnecessary credentials.This episode offers clarity and encouragement for aspiring authors who feel defeated by “no.” By breaking down real industry language, Megan equips entrepreneurs to know when to adapt, when to pivot, and when to move forward with confidence. If you’ve ever questioned whether rejection meant the end of your book dream, this conversation will give you the insight and resilience to keep going.Episode Highlights:(0:00) Intro(1:08) The story of rejecting The Girl with the Dragon Tattoo(2:16) How junior editors learn through submissions(3:23) When rejections actually matter for authors(4:27) Why platform matters more than just a good idea(6:05) What “soft category” rejections really mean(6:59) Handling consistent rejection feedback from publishers(7:04) Rejections you can safely ignore(8:10) “I couldn’t get support in-house” explained(8:34) Requests for extra credentials—what they mean(9:47) Final recap: when to listen, when to let go(10:59) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat does it really take to land a traditional book deal and is it even worth the leap from self-publishing? In this episode of Kind of a Big Book Deal, host Meghan Stevenson answers a common question from listener DeShanna, an educator with three self-published books who’s eager to break into traditional publishing.Megan breaks down the 3P Framework™: Potential, Platform, and Proposal, to explain what publishers are really looking for and why many authors stumble at the platform stage. She highlights the hidden costs of building an author platform, the importance of aligning your book with your business, and why multiple book ideas can be a red flag for traditional publishing.Listeners will gain clarity on whether pursuing a book deal is the right next step or if self-publishing (or hybrid publishing) is actually the smarter choice. If you’ve ever wondered how to balance passion, platform, and practicality in your publishing journey, this episode will give you the honest roadmap you need.Episode Highlights:(0:00) Intro(1:19) DeShanna’s background and book history(2:39) Challenges of transitioning from self to traditional(4:08) The 3P Framework™: Potential, Platform, Proposal(5:20) Why building a platform is expensive and time-consuming(7:26) The importance of frameworks and clarity for authors(10:09) Why multiple book ideas can be a red flag(12:28) Two paths forward: build a platform or stay indie(14:47) The sales reality of self vs. traditional publishing(16:18) Choosing the path aligned with your goalsHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if the very thing holding you back from a book deal isn’t your writing, but your platform? In this episode, Meghan sits down with Dr. Natalie Nixon to unpack the highs and lows of her author journey. From countless rejections to finally landing a deal for The Creativity Leap, Natalie reveals the grit, courage, and community support it took to get there.Whether you dream of landing a traditional publishing deal or simply want to bring your ideas into the world, Natalie’s story is a masterclass in resilience, creativity, and believing in your work even when the path isn’t clear.This week’s guest is Natalie Nixon, Ph.D. Dr. Natalie Nixon is the creativity whisperer to the C-suite, helping companies connect the dots between creativity and business impact. At Figure 8 Thinking she’s a creativity strategist, global keynote speaker and author of the award-winning The Creativity Leap. She’s ranked in the 2024 Thinkers50 Radar cohort and Real Leaders named Natalie one of the top 50 keynote speakers globally. She’s been featured in Forbes, INC, and Fast Company.Natalie received her BA from Vassar College, and her PhD from the University of Westminster. She’s a lifelong dancer, swimmer, and doodler. She lives in Philadelphia with her husband, John Nixon.Find Natalie Nixon on social https://www.linkedin.com/in/natalienixonphdhttps://www.instagram.com/natwnixon https://youtube.com/@natalienixonhttps://vimeo.com/user231039213/albumsPreorder your Move. Think. Rest. hardcover today and sign up for the “Ever Wonder…?” Free newsletter at www.figure8thinking.com and https://www.hachettebookgroup.com/titles/dr-natalie-nixon-ph-d/move-think-rest/9780306835582/?lens=balance Episode Highlights:(0:00) Intro(1:14) Introducing Dr. Natalie Nixon and her new book Move. Think. Rest.(2:23) Natalie’s journey from academia to publishing her first book(5:29) Facing 18 months of rejection and revising her proposal(7:40) The chance email that led to a book deal(10:08) How developmental editing shaped The Creativity Leap(16:03) The hard truth about platform and publishing(18:09) Building courage through life experiences(21:07) Growing her platform through community and consistency(23:11) Becoming a top 50 global keynote speaker(29:10) The power of showing up authentically as an author(36:03) Why Move. Think. Rest. is timely for burnout and modern work(46:14) Lessons learned from publishing The Creativity Leap(51:19) Writing Move. Think. Rest. as a “team sport”(56:31) Natalie’s advice for aspiring authors(59:35) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat separates the dreamers from the authors with a big book deal? In this real talk episode, Meghan Stevenson pulls no punches. She shares the uncomfortable truth behind traditional publishing success rates and the one thing that determines who makes it and who doesn’t: alignment.Spoiler alert: it’s not your book idea, your expertise, or even your writing skills. It’s whether you're willing to grow a large audience and build a platform that can sell 20,000+ books in a year.Meghan walks through examples of both success and failure, revealing the mindset, effort, and strategy behind the rare 2% who land major deals. If you’re an entrepreneur hoping to land a publishing contract, this episode will challenge your assumptions and help you decide if the traditional path is really right for you.Get the Craptastic Mountain freebie here: https://meghanstevenson.kit.com/2f3c13271dEpisode Highlights:(0:00) Intro(1:45) The hard truth: 2% success rate(3:06) The key factor: alignment(4:36) What publishers actually expect(5:38) Selling 20,000+ books is required(6:13) Real example: alignment in action(7:24) Real example: misalignment and resistance(9:01) What the 2% do differently(10:16) If audience growth isn’t for you…(12:01) The biggest dream killer(12:39) Outro Have a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailIf you’ve ever wondered whether your social media numbers are good enough for a book deal, this episode is a must-listen. Meghan Stevenson breaks down one of the most common questions aspiring authors ask: Do follower counts make or break your shot at traditional publishing?The answer isn’t what you think.Meghan shares real-world examples from authors with tiny social followings landing massive deals to those leveraging podcasts, YouTube, corporate clients, or speaking gigs instead. What matters more than a magic number? Systems that actually sell books.You’ll walk away with a clearer understanding of what a modern “author platform” looks like and why it’s so personal. If you're building an audience, running a business, or starting a podcast, this episode will help you understand how it all fits into your publishing path.Craptastic Mountain: https://meghanstevenson.kit.com/2f3c13271d Episode Highlights:(0:00) Intro(1:22) Listener question: Do follower counts matter?(2:28) What “author platform” really means(3:33) Followers vs. book sales: What publishers care about(4:10) Low-following, high-impact author case study(5:35) Is your book part of the plan?(7:03) Real follower counts of successful authors(9:19) Why publishers look beyond Instagram(10:03) Systems > Hopes: The key to getting a deal(10:34) Final thoughts + your next step(11:05) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your messy first draft could become a bestselling book? In this episode of Kind of a Big Book Deal, Denise Duffield-Thomas opens up about her journey from self-publishing her first book Lucky Bitch to landing a traditional deal with Hay House. She shares how imposter syndrome nearly stopped her, how she turned early success into industry credibility, and why writing a book is more about momentum than mastery. Denise, together with host Meghan, demystifies the traditional publishing process, highlights why a book should be part of your marketing funnel (not your main income stream), and explains the power of mentorship, hiring help, and letting go of perfection. If you’ve ever thought, “Who am I to write a book?” this episode will inspire you to say, “Why not me?”Denise Duffield-Thomas is the money mentor for the new wave of online entrepreneurs who want to make money and change the world.⁣ She helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives. ⁣Her books Lucky Bitch, Get Rich, Lucky Bitch, and her newest Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.⁣ Her Money Bootcamp has helped over 10,000 students from all around the world.⁣ She’s a lazy introvert, a Hay House author and an unbusy mother of 3. She lives on the East coast of sunny Australia with her family and two fur babies.Website: www.denisedt.comInstagram: https://www.instagram.com/deniseDT/ Facebook: https://www.facebook.com/denisedt YouTube: https://www.youtube.com/user/deniseduffieldthomas Episode Highlights:(0:00) Intro(2:00) From self-publishing to bestseller status(4:42) Childhood chaos, ADHD, and writing(7:00) The Lucky Bitch origin story(8:12) Marketing with sweat, networking, and grit(10:15) Books as business cards and funnels(13:01) Rejection from Hay House and what it taught her(16:45) Why she wrote Chill and Prosper(19:16) Getting an agent with support(25:01) The ROI of hiring help(30:00) Books don’t cannibalize, they amplify(32:49) Narrating her own audiobook and owning her voice(36:42) Updating language to stay inclusive(39:00) How to actually finish your book(42:26) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat’s really holding you back from landing that big book deal? In this no-BS episode, Meghan pulls back the curtain on the most common mistakes aspiring authors make and how to avoid them. From hiding your ideas out of fear, to trying to do everything yourself, to staying stuck in analysis paralysis, Meghan calls it all out with hard-earned insight and humor. You’ll learn why educating yourself, building a real platform, and getting expert help are non-negotiables in today’s publishing landscape. Whether you're dreaming of a traditional publishing deal or just want to finally write that book, this episode is a must-listen wake-up call.Episode Highlights:(0:00) Intro(01:26) The harsh truths about traditional publishing(02:26) Mistake #1: Going in blind(03:51) Mistake #2: Hiding your idea from the world(05:02) How to protect your intellectual property(07:44) Mistake #3: Staying small = staying invisible(10:21) Mistake #4: Doing everything yourself(12:27) Buying back your time is smart business(15:00) Leveraging help to land the book deal(16:41) Rapid-fire recap of the 4 big mistakes(20:38) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your book deal didn’t pay you the way you expected, but still made you rich in other ways? In this episode, Meghan Stevenson breaks down the financial truths of traditional publishing, answering listener Becky’s smart questions about advances, royalties, taxes, and startup costs. You’ll learn why writing a book is less about immediate profit and more about long-term ROI, like doubling your mastermind rates, landing speaking gigs, or scaling your brand. Plus, Meghan explains how tax structures (S Corp vs. sole prop) can affect your take-home income, and why your literary agent and collaborator will get paid before you do.Whether you dream of a bestseller or a business-boosting book, this episode pulls back the curtain on the numbers that matter.Episode Highlights:(0:00) Intro(1:25) Do you have to pay taxes on your advance?(6:39) Why your advance might net $0(8:25) How much to save before publishing(12:01) Average advances and what’s left(14:20) Where the real ROI actually comes(15:34) Will your book actually sell?(17:00) Do you repay the advance if you flop?(19:03) Royalties explained with simple math(21:15) Don’t let taxes stop your dream(22:19) Where to ask your publishing questions(22:29) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat if your “impossible” dream isn’t so impossible after all?In this powerful episode, publishing expert Meghan Stevenson sits down with Jamila Souffrant, host of Journey to Launch and author of Your Journey to Financial Freedom, to unpack how Jamila turned a personal blog into a six-figure book deal. Jamila shares how she started from scratch, built a loyal podcast audience, and stayed rooted in her financial values while navigating traditional publishing. From overcoming imposter syndrome to deciding whether to write a book proposal herself, she reveals the exact mindset, strategy, and support that helped her succeed.This episode is a must-listen if you’ve ever wondered how to package your message, land a major publishing deal, or stay grounded when the pressure hits. You’ll hear honest insights on growth, vulnerability, and building your own version of a “guac level” lifestyle, on your terms.Whether you’re starting at zero or already growing your platform, this conversation will leave you both inspired and equipped.Jamila Souffrant is the author of Your Journey To Financial Freedom: A Step-by-Step Guide to Achieving Wealth and Happiness and the host of the Journey To Launch podcast. She is a go-to thought leader in the personal finance field and her work has been featured in BuzzFeed, ESSENCE, Refinery 29, Money Magazine, CNBC, CBS, Business Insider and more. The Journey To Launch Podcast has over 4 million total downloads and was listed by the New York Times as a podcast to help you get better with your money. Jamila and her husband saved $169,000 in two years. She is a mother of three young children and lives in Brooklyn, NY. Find her at: Website: www.journeytolaunch.comInstagram: www.instagram.com/journeytolaunch/ Facebook: www.facebook.com/journeytolaunch/ X: x.com/journeytolaunch/ TikTok: www.tiktok.com/@journeytolaunch LinkedIn: www.linkedin.com/in/jamilasouffrant/  Her book is available at yourjourneytofinancialfreedom.com/  The Journey to Launch podcast is available on Apple Podcasts at itunes.apple.com/us/podcast/journey-to-launch-personal-finance-early-retirement/id1257126028?mt=2 Episode Highlights:(0:00) Intro(1:32) Jamila’s Journey: From Blog to Book(2:51) Why She Started Journey to Launch(6:43) Slow Growth and True Community(9:22) The Power of Vulnerability in Branding(11:22) When Jamila Knew It Was Time for a Book(14:30) Saying No to Early Offers(16:14) Owning Your Value and Position(19:01) Investing in Yourself the Smart Way(23:45) Inside the Book Proposal Process(30:15) How She Landed a Major Book Deal(33:16) Understanding Publishing Deal Tiers(39:03) What It Really Takes to Write a Book(43:23) That First Airport Bookstore Moment(48:00) Publishing Advice for Entrepreneurs(50:45) Dream Big, But Do the Work(54:11) Surround Yourself With Big Thinkers(56:27) Pressure, Success, and Staying Grounded(1:05:37) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailWhat shows up when someone Googles your name? If you’re dreaming of landing a traditional book deal, that search result matters more than you think. In this punchy and insightful episode, publishing expert Meghan Stevenson breaks down why your author platform is just as important as your book idea, and how a quick Google search is the first litmus test agents and editors use to decide if you're worth a call.Meghan explains why most aspiring authors aren’t ready to pitch, the three common business models that shape successful platforms, and how to build yours in a way that aligns with your brand. Whether you’re an influencer, a service-based entrepreneur, or a corporate consultant, this episode will help you understand what publishers are really looking for—and how to show up strong online.Have a great idea for a book but don't know where to start? MeghanStevenson.com/quizBook a consultation with Meghan: https://calendly.com/meghanstevenson/paid-consultation-with-meghan-stevenson-booksFind Vivian Tu’s story here: https://www.instagram.com/reel/DHlbMJcu-yn/?igsh=MTMzZWo2cDY4NnAzbQ%3D%3DEpisode Highlights:(0:00) Intro(1:27) The harsh truth about author platforms(4:26) What agents look for online(5:32) How to check your own platform(7:48) When Google fails: hidden audiences(11:03) The 3 models of author platforms(14:29) The value of speaking engagements(15:53) No magic number, but more is better(16:35) Quiz and closing advice for aspiring authors(17:26) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life. 

Send us Fan MailEver wonder why some writers’ retreats and book conferences leave you feeling inspired but stuck? In this episode of Kind of a Big Book Deal, Meghan Stevenson gets real about why so much advice out there won’t actually help you land a traditional publishing deal—and what will. Megan shares three crucial lessons for getting the right help for your book journey: finding experts who truly specialize, being wary of vague promises from conferences and memberships, and doing real due diligence before investing time or money.If you're an entrepreneur or expert dreaming of a big book deal, this episode is a must-listen to avoid wasting energy, money, and momentum.Find the Avoid Hiring a Hack freebie here: https://meghanstevenson.kit.com/491a80fe49 Episode Highlights:(0:00) Intro(1:21) Why desperate advice-seeking can backfire(2:49) Ski lift story: People crave real publishing help(4:01) Lesson 1: Publishing experts specialize(6:16) Lesson 2: Why writers’ conferences usually fail(8:11) Scams, misinformation, and opportunists(10:54) How to assess real vs vague promises(13:41) Lesson 3: Check the expert’s receipts(15:58) Risks of working with unqualified book coaches(18:27) How to truly vet publishing help(20:44) Final recap: Specialization, skepticism, receipts(22:10) Real success stories are collaborative(23:55) OutroHave a great idea for a book but don't know where to start? MeghanStevenson.com/quizTraditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5”—Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan—to share what every entrepreneur and expert needs to know about landing a book deal. In episodes released every Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you. Whether you are an experienced entrepreneur with an empire, or are just starting out—this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.