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How Many Touchpoints Does It Really Take? episode artwork

Apr 1, 2025 9 min

How Many Touchpoints Does It Really Take?

from The Sales Advantage Podcast Hosted by Dawn Grooters

How many follow-ups does it really take to close a sale? If you’ve ever wondered whether you're following up too much—or not enough—this episode of Inside Gift & Home is for you! We dive into the evolving landscape of follow-ups, revealing how the number of necessary touchpoints has skyrocketed from 5-7 to 12-20+ in today’s market. We’ll explore the psychology behind persistence, why buyers delay decisions, and how strategic follow-ups can increase your close rate. In this episode, you’ll learn: ✔️ How follow-up expectations have changed over the years ✔️ The science behind why buyers hesitate—and how to overcome it ✔️ The biggest follow-up mistakes that cost you sales ✔️ Smart tools and techniques to make follow-ups easier and more effective Ready to master follow-up and close more deals? Join us for the Hybrid Sales Masterclass: Field & Phone, where you’ll learn how to blend inside and field sales strategies to maximize results. Register now at www.brokenvesselsales.com/masterclass-signup. 🔔 Don’t forget to subscribe and leave a review for more sales insights and share this episode with a fellow sales rep or wholesale manager! Subscribe on ⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠ to Inside Gift & Home 🎧

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How Many Touchpoints Does It Really Take?

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This episode is 9 minutes long.

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This episode was published on April 1, 2025.

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