How Marketers Can Take GenAI From Pilot Projects To Proficiency

An episode of the What It Means: A Forrester Podcast podcast, hosted by Forrester, titled "How Marketers Can Take GenAI From Pilot Projects To Proficiency" was published on March 21, 2024 and runs 33 minutes.

March 21, 2024 ·33m · What It Means: A Forrester Podcast

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Episode Description

As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means.

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