How Marketers Use a Career Side Project for Strategic Impact

In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing professionals can use strategic career side projects—not just as resume padding, but as intentional vehicles for skill building, visibility, and career direction. They break down a real example: a senior brand manager at Procter & Gamble who launched a newsletter on direct-to-consumer analytics, which led to a promotion and a speaking slot at a major industry conference. Lucas shares a three-part framework—pick a specific audience, solve a real problem, and document the process publicly—while Luna challenges the idea that side projects must be 'passion projects' and suggests they be more tactical. The hosts also discuss how to find time without burning out, and how side projects can serve as a low-risk testing ground for career pivots. Listeners will walk away with a concrete plan for starting their own career side project this quarter. #MarketingCareer #SideProject #CareerGrowth #SkillBuilding #PersonalBrand #ProcterAndGamble #NewsletterStrategy #D2CAnalytics #CareerPivot #ProfessionalDevelopment #StrategicThinking #Visibility #MarketingJobs #Podcast #FexingoBusiness #BusinessPodcast #MarketingSkills #CareerStrategy Keep every episode free: buymeacoffee.com/fexingo