The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth podcast artwork

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The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and LinkedIn, dissect job postings from companies like Procter & Gamble and HubSpot, and talk through the trade-offs between agency, in-house, and freelance routes. Lucas quizzes Luna on her framework for evaluating a role beyond just the title — things like budget ownership, cross-functional exposure, and the real learning curve. They also debate how much a marketing degree matters versus a portfolio of measurable results, and unpack case studies of marketers who pivoted from brand management to product marketing or from demand gen to analytics. If you're a marketer wondering whether to specialize further or broaden out, or if you're trying to assess whether your current job is building career ca

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  1. 183

    Why Your Best Marketing Talent Leaves Quietly

    The modern marketing career is defined by the silent departure. In this episode, we examine why top performers leave without warning, often months before their last day. Lucas and Luna discuss the hidden signals of disengagement, from the decline in internal advocacy to the subtle shift in portfolio quality. We look at specific case studies of companies that lost key talent due to misaligned incentives rather than better offers. If you are a manager, learn how to spot the quiet exit early. If you are a marketer, understand what your silence means for your next move. This is about the economics of retention and the cost of invisible influence. #MarketingCareers #EmployeeRetention #QuietQuit #TalentManagement #BusinessStrategy #HumanResources #CareerGrowth #LeadershipSkills #WorkplaceCulture #FexingoBusiness #BusinessPodcast #CorporateLife #JobSearchTips #ManagerAdvice #SilentDeparture #MarketingJobs #TeamDynamics #ProfessionalDevelopment Keep every episode free: buymeacoffee.com/fexingo

  2. 182

    How Marketers Build a Personal Board of Directors

    Most marketing leaders rely on one or two mentors, but that creates blind spots. This episode explores the concept of a personal board of directors — a curated group of five to seven advisors who cover different strategic angles like finance, technology, and consumer psychology. We look at how senior marketers can identify these gaps in their own thinking, approach potential advisors without seeming transactional, and structure quarterly check-ins that actually happen. Using the example of a VP of Growth who replaced his single mentor with a diverse advisory circle, we show how this shifts decision-making from reactive to proactive. #MarketingCareers #PersonalBoardOfDirectors #CareerStrategy #LeadershipDevelopment #MentorshipTips #FexingoBusiness #BusinessPodcast #ExecutiveCoaching #StrategicThinking #CareerGrowth #MarketingLeadership #ProfessionalNetwork #AdvisoryCircle #DecisionMaking #SkillBuilding #CorporateAdvice #CareerAdvice #Fexingo Keep every episode free: buymeacoffee.com/fexingo

  3. 181

    How Marketers Build Trust Through Radical Transparency

    In a market where consumer skepticism is at an all-time high, traditional marketing playbooks are failing. This episode explores the counterintuitive strategy of radical transparency in brand communication. We examine how companies like Patagonia and Buffer turned potential vulnerabilities into competitive advantages by openly sharing supply chain data and pricing structures. Lucas and Luna break down the mechanics of this approach, discussing why admitting faults can actually increase customer loyalty and conversion rates more effectively than polished perfection. We look at specific metrics from recent quarter-over-quarter performance data to see if honesty truly pays off in the current economic climate. #RadicalTransparency #MarketingStrategy #BrandTrust #ConsumerBehavior #PatagoniaCaseStudy #BufferPricing #SupplyChainEthics #CrisisCommunication #EthicalMarketing #CustomerLoyalty #FexingoBusiness #BusinessPodcast #MarketingCareers #CorporateResponsibility #HonestBranding #DataDisclosure #MarketingTrends2026 #FexingoMarketing Keep every episode free: buymeacoffee.com/fexingo

  4. 180

    How Marketing Leaders Measure Invisible Influence

    Marketing leaders often struggle to quantify their impact on product development and internal culture. This episode examines the concept of 'Invisible Influence'—how marketing shapes product decisions, engineering priorities, and brand trust without direct attribution. We explore practical frameworks for measuring these indirect effects, using examples from companies that prioritize cross-functional alignment over siloed metrics. Learn how to build a case for marketing's strategic value beyond click-through rates. #MarketingStrategy #InvisibleInfluence #ProductMarketing #CrossFunctionalAlignment #BrandTrust #InternalStorytelling #MarketingMetrics #CustomerCentricity #FexingoBusiness #BusinessPodcast #CareerGrowth #LeadershipSkills #DataDrivenDecisions #OrganizationalCulture #StrategicValue #MarketingROI #TechMarketing #B2BMarketing Keep every episode free: buymeacoffee.com/fexingo

  5. 179

    How Marketers Master First-Party Data Without Losing Privacy

    With third-party cookies vanishing and privacy regulations tightening, marketers are pivoting hard to first-party data strategies. This episode explores how leading brands like Nike and Sephora have built direct consumer relationships through loyalty programs and personalized experiences, turning data collection into a value exchange rather than a surveillance tactic. We break down the mechanics of zero-party data, the role of AI in predicting customer intent, and practical steps for smaller businesses to build their own owned media ecosystems. If you're trying to navigate the post-cookie landscape without violating trust or breaking the bank, this deep dive into sustainable data practices offers concrete frameworks for immediate implementation. #FirstPartyData #MarketingStrategy #CustomerPrivacy #DataCollection #LoyaltyPrograms #ZeroPartyData #NikeMarketing #SephoraBeautyInsider #DigitalTransformation #ConsumerInsights #Personalization #BrandTrust #MarketingAnalytics #FexingoBusiness #BusinessPodcast #CareerGrowth #MarketingSkills #DataEthics Keep every episode free: buymeacoffee.com/fexingo

  6. 178

    Why Marketers Fail At Internal Storytelling

    External marketing funnels are optimized, but internal communication often collapses. This episode explores why brand narratives fail to penetrate the organization using Salesforce’s culture overhaul as a case study. We discuss the gap between external messaging and internal belief, how to measure internal engagement, and practical steps for marketers to become internal storytellers who drive retention and product adoption. #InternalMarketing #CorporateCulture #Salesforce #BrandNarrative #EmployeeEngagement #MarketingStrategy #BusinessCommunication #OrganizationalBehavior #FexingoBusiness #BusinessPodcast #CareerGrowth #LeadershipSkills #MarketingCareers #InternalComms #ChangeManagement #BrandAlignment #WorkplaceProductivity #StrategicThinking Keep every episode free: buymeacoffee.com/fexingo

  7. 177

    How Marketers Measure Invisible Influence

    Most marketers report on clicks and conversions, but what happens when the real value is invisible? In this episode of The Marketing Career Podcast, Lucas and Luna break down attribution modeling for brand building. They use a concrete example from Unilever to show how top brands measure awareness lift and sentiment shift rather than just immediate sales. If you are a marketing generalist or specialist feeling pressured by short-term ROI demands, this conversation offers a framework for defending long-term growth metrics that actually matter to C-suite stakeholders. #AttributionModeling #BrandBuilding #MarketingCareers #Unilever #MarketingMetrics #CustomerAcquisition #BrandAwareness #MarketingStrategy #CareerGrowth #FexingoBusiness #BusinessPodcast #MarketingJobs #ROIMeasurement #LongTermGrowth #MarketingSkills #DataDriven #LucasAndLuna #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo

  8. 176

    The Silent Cost of Customer Acquisition

    Lucas and Luna examine why customer acquisition costs are skyrocketing despite cheaper ad tech, using the specific case of Shopify merchants facing a thirty percent drop in return on ad spend. They explore how privacy changes and algorithmic opacity are forcing marketers to rethink their unit economics, moving beyond vanity metrics to focus on retention-driven growth strategies that actually protect margins. #CustomerAcquisitionCost #MarketingROI #DigitalAdvertising #ShopifyMerchants #PrivacyChanges #AlgorithmicOpacity #RetentionStrategy #UnitEconomics #VanityMetrics #FexingoBusiness #BusinessPodcast #MarketingCareers #GrowthHacking #DataDrivenMarketing #ConsumerBehavior #AdTech #MarginProtection #StrategicSilence Keep every episode free: buymeacoffee.com/fexingo

  9. 175

    How Marketers Build a Decision Journal

    We explore the specific mechanics of keeping a marketing decision journal, using the famous 'buy box' algorithm shift at Amazon as our anchor case. Lucas and Luna break down how tracking your reasoning before you know the outcome helps marketers separate skill from luck. We discuss what to write, when to review, and how this practice builds long-term strategic clarity in a high-churn industry. #DecisionJournaling #MarketingStrategy #CareerGrowth #AmazonCaseStudy #BuyBoxAlgorithm #MarketingCareers #FexingoBusiness #BusinessPodcast #LucasAndLuna #StrategicThinking #DataDrivenMarketing #ProfessionalDevelopment #MarketingSkills #BiasMitigation #CareerAdvice #TechMarketing #EcommerceTrends #MarketingJobs Keep every episode free: buymeacoffee.com/fexingo

  10. 174

    How Marketers Master the Art of Narrative Auditing

    Most marketers review data dashboards but ignore narrative consistency. This episode explores how to conduct a narrative audit using the specific case of Patagonia's Worn Wear program. Lucas and Luna break down why disjointed brand stories erode trust faster than bad creative, offering a concrete framework for aligning internal messaging with external promises. Learn how to spot the cracks in your own story before customers do. #NarrativeAudit #BrandConsistency #PatagoniaCaseStudy #MarketingStrategy #StorytellingInBusiness #CustomerTrust #FexingoBusiness #BusinessPodcast #MarketingCareers #CareerGrowth #BrandVoice #InternalAlignment #ExternalMessaging #MarketingSkills #StrategicCommunication #ConsumerPsychology #BrandEthics #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

  11. 173

    How Marketers Use Customer Journey Mapping

    Most marketers treat the customer journey as a linear funnel, but that model breaks down in today’s fragmented media landscape. In this episode, we dissect how leading brands are shifting to non-linear journey mapping using real-time behavioral data. We look at specific friction points where customers drop off and why traditional attribution models fail to capture the full picture of consumer decision-making. By anchoring our discussion in concrete examples from retail and software sectors, we show you how to identify hidden touchpoints and redesign the experience for higher retention. This is not about abstract theory; it is about practical steps to map the messy, recursive reality of how people actually buy things. #CustomerJourney #MarketingStrategy #BehavioralData #DigitalTransformation #ConsumerInsights #RetentionMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingCareers #DataDriven #UserExperience #AttributionModeling #RetailTech #SaaSMarketing #GrowthHacking #MarketResearch #CustomerCentricity Keep every episode free: buymeacoffee.com/fexingo

  12. 172

    How Marketers Master the Art of Strategic Silence

    In this episode, Lucas and Luna explore how top marketing leaders use restraint rather than volume to drive growth. They examine a specific case where a mid-sized fintech company cut its ad spend by forty percent yet saw customer acquisition costs drop significantly, proving that less noise can sometimes equal more signal. The hosts discuss the psychological concept of scarcity in modern digital markets, where consumer attention is the scarcest resource. They break down how to identify which channels are creating fatigue versus those generating genuine interest. By focusing on retention over relentless acquisition, marketers can build deeper brand loyalty without burning out their audiences or their budgets. This approach requires data discipline and the courage to stop doing things that no longer serve the core business objectives. #MarketingStrategy #BrandLoyalty #CustomerAcquisition #DigitalMarketing #FintechGrowth #AdSpendOptimization #ConsumerPsychology #RetentionMarketing #BusinessGrowth #CareerDevelopment #FexingoBusiness #BusinessPodcast #MarketingCareers #LeadershipSkills #DataDrivenDecisions #ContentMarketing #AudienceEngagement #StrategicPlanning Keep every episode free: buymeacoffee.com/fexingo

  13. 171

    How Marketers Master the Art of Strategic Silence

    Most marketers are taught to fill every gap with content. But in a saturated digital landscape, strategic silence — knowing what not to say or send — can be the most powerful lever in your campaign. In this episode, we look at how leading brands use restraint to build trust and drive action. We explore the psychology of scarcity, the impact of email frequency on open rates, and why sometimes the best marketing move is to do nothing at all. Lucas and Luna break down real-world examples where pulling back the curtain led to better results than shouting louder. #StrategicSilence #MarketingRestraint #BrandTrust #EmailFrequency #ContentOverload #PsychologyOfScarcity #MarketingStrategy #DigitalMarketing #ConsumerBehavior #BrandVoice #GrowthHacking #MarketingCareer #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights #BrandManagement #CommunicationSkills Keep every episode free: buymeacoffee.com/fexingo

  14. 170

    How Marketers Leverage Psychological Pricing

    Most marketers know the power of ending a price in nine, but few understand the deeper cognitive mechanics behind why that works. In this episode, Lucas and Luna dissect the psychology of pricing strategies used by major retailers to influence consumer behavior without them realizing it. We explore specific case studies where small adjustments in price presentation led to significant shifts in sales volume. You will learn how to audit your own pricing pages for subtle psychological cues and apply evidence-based tactics to improve conversion rates. This is not just about charging more; it is about communicating value effectively through the language of numbers. #PsychologicalPricing #ConsumerBehavior #MarketingStrategy #ConversionOptimization #PricingTactics #RetailPsychology #EcommerceTips #Neuromarketing #SalesPsychology #DigitalMarketing #CustomerExperience #RevenueGrowth #BrandPositioning #MarketingCareer #FexingoBusiness #BusinessPodcast #MarketingJobs #SmartMoney Keep every episode free: buymeacoffee.com/fexingo

  15. 169

    How Marketers Build a Decision Journal

    Marketing leaders often blame bad results on shifting algorithms or budget cuts, but the real variable is usually their own decision-making process. This episode introduces the concept of the Decision Journal, a tool used by top investors and operators to separate outcome quality from process quality. We explore how recording the context, alternatives considered, and expected outcomes before making a launch or hire can reduce hindsight bias. Using examples from major tech launches and common marketing pitfalls, we show how this simple practice builds long-term career resilience and sharper strategic intuition. #DecisionJournaling #MarketingStrategy #CareerGrowth #HindsightBias #ProcessOverOutcome #StrategicThinking #MarketingCareers #LeadershipSkills #CognitiveBias #FexingoBusiness #BusinessPodcast #ProfessionalDevelopment #MarketingLeadership #CriticalThinking #DataDrivenDecisions #CareerResilience #ExecutivePresence #MindfulManagement Keep every episode free: buymeacoffee.com/fexingo

  16. 168

    How Marketers Use a Career Kanban Board to Manage Their Job Search

    On this episode of The Marketing Career Podcast, Lucas and Luna explore how marketers can use a Kanban board to bring structure and momentum to their job search and career development. They break down the classic Kanban columns—Backlog, In Progress, and Done—and show how to adapt them for tasks like networking, portfolio projects, and applications. Using real examples like a content marketer tracking freelance pitches and a brand manager organizing a career transition, they discuss how to set work-in-progress limits to avoid burnout, why weekly reviews matter, and how to visualize progress to stay motivated. Lucas shares a simple tool stack that includes Trello and Notion, and Luna adds a takeaway about using Kanban for ongoing skill-building, not just job hunting. Whether you're actively applying or just want to manage your career growth like a project, this episode gives you a practical framework to stay organized and focused. #Kanban #CareerManagement #JobSearch #MarketingCareers #MarketingSkills #CareerGrowth #Productivity #VisualManagement #Trello #Notion #CareerPlanning #ProjectManagement #Marketing #Business #CareerAdvice #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  17. 167

    How Marketers Use a Career Skills Sprint

    In this episode, Lucas and Luna explore the 'career skills sprint'—a focused, time-boxed effort to close a specific skill gap that's holding your marketing career back. Using the example of a brand manager who dedicates six weeks to mastering SQL for marketing analytics, they break down the sprint's structure: a clear goal, a weekly time budget, a measurable finish line, and a shareable deliverable like a dashboard or a campaign analysis. They contrast the sprint with the more open-ended 'skills audit' approach covered in earlier episodes, and discuss how sprints can be used to test-drive a new specialty before making a big career bet. Along the way, they share practical tips on choosing the right sprint goal, keeping momentum when motivation dips, and turning the sprint's output into a talking point for interviews or performance reviews. The episode closes with a reminder that small, repeated sprints can compound into a serious career advantage. #CareerSkillsSprint #MarketingCareers #SkillBuilding #MarketingSkills #CareerGrowth #MarketingAnalytics #BrandManagement #DataSkills #CareerDevelopment #ProfessionalDevelopment #MarketingPodcast #BusinessPodcast #FexingoBusiness #CareerAdvice #LifelongLearning #SQLForMarketers #CareerStrategy #SkillGap Keep every episode free: buymeacoffee.com/fexingo

  18. 166

    How Marketers Use a Career Skills Gap Analysis

    In episode 170 of The Marketing Career Podcast, Lucas and Luna tackle a common career dilemma: you've been a marketing generalist for years, but now every job posting asks for specific tools and platforms you've never touched. Instead of panicking or applying anyway, they walk through a practical skills gap analysis—a method to map what you actually know against what the market wants, then close the distance in a way that's realistic and evidence-based. They use the example of a mid-career brand marketer eyeing a move into performance marketing, showing how to break down a job description into core skills, assess your current level for each, and prioritize the gaps that matter most for the roles you want—not the ones that look impressive on a list. They also cover how to turn a gap into a talking point in interviews, and why a skills gap analysis is a living document, not a one-time exercise. If you've ever felt like you're behind the curve, this episode gives you a concrete framework to catch up without burning out. Tune in for a practical, no-nonsense conversation you can use right away. #SkillsGapAnalysis #CareerGrowth #MarketingCareers #MarketingJobs #LifelongLearning #MarketingSkills #CareerDevelopment #PerformanceMarketing #DigitalMarketing #BrandMarketing #MarketingStrategy #CareerAdvice #JobSearch #InterviewTips #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  19. 165

    How Marketers Can Use a Career Skills Portfolio

    In episode 169 of The Marketing Career Podcast, Lucas and Luna explore the career skills portfolio—a living document that goes beyond your resume to show what you can actually do. Lucas explains how to build one by collecting evidence from past projects, quantifying results, and organizing by skill clusters. They discuss the difference between a portfolio website and a skills portfolio, how to keep it updated without it becoming a chore, and how to use it in interviews and salary negotiations. Luna shares a practical tip on using a simple spreadsheet to track wins, and they talk about making the portfolio work for career pivots. The episode includes a brief, natural mention of how listener support keeps the show ad-free. By the end, you'll have a clear framework for creating your own career skills portfolio and using it to take control of your marketing career growth. #CareerSkillsPortfolio #MarketingCareer #CareerGrowth #MarketingSkills #PortfolioBuilding #InterviewTips #SalaryNegotiation #CareerPivot #MarketingJobs #ProfessionalDevelopment #CareerAdvice #JobSearch #SkillMapping #MarketingStrategy #CareerPlanning #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  20. 164

    How Marketers Use a Career Crisis Playbook

    When a major client pulls out, a campaign backfires, or your role gets restructured, most marketers freeze. In this episode, Lucas and Luna talk about building a career crisis playbook before you need it. They break down the three phases of a professional setback — react, reset, rebound — and walk through a concrete example: a brand manager who lost her biggest account and used a structured 72-hour plan to land on her feet. You'll hear how to separate what you can control from what you can't, why a 'first response plan' for your career beats winging it, and how to turn a crisis into a narrative that actually helps you in interviews. Plus, Luna shares a study that shows managers remember how you handled a failure more than the failure itself. If you've ever worried about what you'd do when the floor drops, this one's for you. #MarketingCareer #CareerCrisis #CareerResilience #ProfessionalSetback #CrisisManagement #CareerPlaybook #Reinvention #BrandManager #JobLoss #CareerGrowth #MarketingJobs #FexingoBusiness #BusinessPodcast #MarketingPodcast #CareerAdvice #RecoveryPlan #CareerStrategy #MarketingSkills Keep every episode free: buymeacoffee.com/fexingo

  21. 163

    How Marketing Generalists Can Compete with Specialists

    On this episode of The Marketing Career Podcast, Lucas and Luna unpack a counterintuitive career question: in an era when every job post screams for a 'growth marketing specialist' or a 'CRM expert,' how does the marketing generalist survive — and even win? The conversation is anchored by a real case: a mid-career marketer at a regional consumer brand who turned her generalist background into a promotion by building a cross-functional campaign that touched everything from email to events to analytics. Lucas breaks down the 'T-shaped' myth, explaining why the hottest job postings are actually hiring for depth plus breadth, and why generalists who can speak the language of specialists — but see the whole board — are often the ones who get the call. Luna pushes back on the idea that generalists need to 'pick a lane,' offering a counter-framework: the 'connector' role, where the value isn't in knowing one channel deeply but in making the pieces work together. They also get practical: how to frame a generalist resume, what to say in interviews when asked about 'specialist' gaps, and how to build a 90-day plan that showcases breadth without looking scattershot. If you've ever felt the imposter syndrome of being a jack-of-all-trades, this episode is your ammunition. #MarketingCareer #MarketingGeneralist #CareerGrowth #MarketingJobs #CareerAdvice #MarketingSkills #JobSearch #InterviewTips #CareerStrategy #MarketingCareers #FexingoBusiness #BusinessPodcast #MarketingPodcast #CareerDevelopment #TShapedSkills #Generalist #Specialist #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

  22. 162

    How Marketers Use a Career Case Study Library

    In Episode 166 of The Marketing Career Podcast, Lucas and Luna explore a powerful yet underused career tool: a personal case study library. Instead of relying on a resume bullet list, marketers can compile detailed stories of campaigns, challenges, and outcomes—complete with metrics and lessons learned—to ace interviews, negotiate raises, and land bigger roles. Lucas shares a specific framework for building one in just 90 minutes a week, using real examples like a SaaS email drip that boosted trial sign-ups by 18 percent. Luna challenges him on the time commitment and offers a lighter-touch alternative for busy marketers. They also discuss how to keep the library fresh, avoid common pitfalls like vanity metrics, and use it during annual reviews to make a case for promotion. By the end, you'll have a practical roadmap to turn your project wins into career currency. If you've ever struggled to articulate your impact in an interview, this episode is for you. #CareerCaseStudyLibrary #MarketingCareers #CareerGrowth #InterviewPrep #PersonalBrand #MarketingMetrics #CareerSkills #JobSearch #ResumeTips #ProfessionalDevelopment #MarketingStrategy #SaaSCaseStudy #CareerTools #MarketingJobs #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  23. 161

    How Marketers Use a Career Metric Dashboard

    In this episode of The Marketing Career Podcast, Lucas and Luna dive into the career metric dashboard—a practical tool for tracking your professional progress beyond the resume. They walk through a real example: a marketing manager who used a simple spreadsheet to log her campaign wins, skill certifications, networking interactions, and even her job satisfaction score each month. Over a year, that data revealed she was strongest in retention campaigns but weak in paid social, which led her to a promotion talk with hard numbers. Lucas and Luna break down the four core components—inputs, outputs, skills and learning, and wellbeing—and explain how to choose metrics that actually matter, avoid vanity metrics, and turn your dashboard into a decision-making tool for salary negotiations, role changes, or even a career pivot. If you've ever felt stuck in your marketing career but couldn't articulate why, this episode gives you a concrete system to find out. Tune in to learn how to build your own dashboard—no special software needed, just a spreadsheet and a little consistency. #CareerMetricDashboard #MarketingCareer #CareerGrowth #ProfessionalDevelopment #MarketingJobs #CareerAdvice #DataDrivenCareer #SkillTracking #JobSatisfaction #SalaryNegotiation #CareerPivot #MarketingSkills #Productivity #SelfImprovement #CareerTools #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  24. 160

    Turning a Side Hustle into a Full-Time Marketing Career

    In this episode of The Marketing Career Podcast, Lucas and Luna explore the journey from side hustle to full-time marketing career. Using the story of a freelance social media manager who grew a side project into a thriving agency, they discuss the key signals that it's time to make the leap, the financial preparations needed, and the mindset shifts required. They also share practical frameworks like the 'three-client test' and the 'runway rule' to help listeners assess their own readiness. Whether you're dreaming of quitting your 9-to-5 or just curious about the side-hustle economy, this episode offers actionable insights and a dose of reality about what it takes to succeed. #SideHustle #MarketingCareer #Freelancing #CareerChange #Entrepreneurship #DigitalMarketing #CareerGrowth #FreelanceMarketing #ClientManagement #FinancialPlanning #PassionProject #WorkLifeBalance #MarketingJobs #CareerAdvice #SideProject #MarketingSkills #Marketing #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo

  25. 159

    How Marketers Use a Career Salary Negotiation Script

    In episode 163, Lucas and Luna break down the career salary negotiation script — a practical framework for marketers to prepare and execute a confident compensation conversation. Lucas explains the three-part structure: preparation, the conversation itself, and follow-up. He shares a real example of a digital marketing manager who used the script to counter an offer, and he walks through how to anchor with market data from a mock case. Luna challenges the common advice to always negotiate, and they discuss when it might be better to walk away or accept an offer as-is. They also cover how to handle the 'what's your current salary?' question and how to negotiate non-cash perks. The hosts emphasize that negotiation is a skill you can learn and that preparation beats confidence every time. The episode closes with Lucas suggesting a listener experiment: practice your script with a friend before the real conversation. No ads, listener-supported — a few listeners chip in monthly via buy me a coffee dot com slash fexingo, and that's what keeps the show free. #SalaryNegotiation #CareerScript #MarketingCareers #JobOffer #Compensation #NegotiationTips #MarketingJobs #CareerGrowth #DigitalMarketing #CareerAdvice #MarketingSkills #JobSearch #InterviewTips #SalaryTalk #MarketingPodcast #FexingoBusiness #BusinessPodcast #CareerDevelopment Keep every episode free: buymeacoffee.com/fexingo

  26. 158

    How Marketers Use a Career Opportunity Radar

    In episode 162 of The Marketing Career Podcast, Lucas and Luna dive into a practical career tool: the opportunity radar. Marketers often miss sideways moves because they only scan for job titles or promotions. The radar maps four zones—adjacent skills, adjacent industries, adjacent roles, and adjacent seniority—so you can see openings that aren't obvious. Lucas breaks down how to build one using your existing network, job postings, and your own curiosity, and shares a real example of a brand manager who found a product marketing role in fintech by mapping her radar. Luna chimes in with how she used a simple version of this to move from agency to client side. They also talk about the tension between a radar and a five-year plan, and why the best time to build one is when you're not looking. If you're feeling stuck in your marketing career, this episode gives you a concrete framework to spot your next move before it's posted. A listener-supported show, so if these conversations have sparked something you've used, consider supporting at buy me a coffee dot com slash fexingo. #MarketingCareer #CareerRadar #OpportunityRadar #CareerGrowth #MarketingJobs #SidewaysMove #CareerMapping #AdjacentSkills #ProductMarketing #FintechMarketing #BrandManagement #CareerDevelopment #JobSearch #CareerStrategy #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  27. 157

    How to Build a Personal Brand as a Marketing Specialist

    In this episode, Lucas and Luna explore how marketing specialists can build a personal brand that accelerates their career without leaving their current role. They break down the shift from 'doing the work' to 'becoming the expert' using a concrete example: a fictional but realistic mid-career email marketer named Priya, who doubled her speaking invitations and inbound job offers in eight months by following a three-part framework. Lucas outlines the three pillars: defining a niche, creating a consistent content cadence, and engaging with industry conversations. Luna shares a cautionary tale about a marketer who burned out trying to post daily, and together they discuss sustainable approaches like the 'one post per week' rule and the power of commenting thoughtfully on others' work. They also dive into the meta-skill of personal branding as it applies to internal visibility, showing how a personal brand can even help you get promoted without changing companies. The episode ends with a reflective beat on the ripple effects of sharing your thinking publicly. #PersonalBranding #MarketingCareer #MarketingSkills #CareerGrowth #MarketingJobs #ThoughtLeadership #LinkedInTips #ContentStrategy #CareerAdvice #MarketingPodcast #FexingoBusiness #BusinessPodcast #BrandBuilding #CareerDevelopment #ProfessionalBrand #MarketingExpert #CareerTips #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

  28. 156

    How Marketers Can Build a Career Lighthouse

    In episode 160 of The Marketing Career Podcast, Lucas and Luna explore the concept of a Career Lighthouse—a personal guiding statement that helps marketers stay focused and grounded amid constant industry change. They break down how to create one, using the example of a brand manager who used it to navigate a job switch during market uncertainty in August 2026. The hosts discuss the difference between a mission and a lighthouse, why vague ambitions fail, and how to craft specific, actionable criteria for your next role or project. They also share practical tips on revisiting and refining your lighthouse as your career evolves. If you've ever felt pulled in too many directions, this episode offers a clear, structured approach to making confident career decisions. #CareerLighthouse #MarketingCareer #CareerClarity #MarketingJobs #CareerGrowth #BrandManager #CareerDecisions #MarketingSkills #CareerStrategy #JobSearch #CareerPlanning #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #CareerDevelopment #ProfessionalGrowth #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

  29. 155

    How Marketers Can Use a Career Story Bank

    In Episode 159, Lucas and Luna explore the career story bank—a simple but powerful system for collecting and organizing your best professional anecdotes. They walk through a real example from a product marketer who landed a senior role by pulling from her bank during an interview, and discuss how to structure entries, when to add to it, and why it beats trying to remember everything on the spot. Expect practical tips on tagging, quarterly reviews, and using stories for everything from performance reviews to salary negotiations. If you've ever frozen when asked to 'tell me about a time you...' this episode is for you. #CareerStoryBank #MarketingCareers #Storytelling #InterviewTips #CareerGrowth #ProfessionalDevelopment #MarketingSkills #JobSearch #CareerAdvice #PersonalBrand #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #Careers #StorytellingTips #InterviewPrep #CareerStrategy Keep every episode free: buymeacoffee.com/fexingo

  30. 154

    How Marketers Use a Career Skills Matrix

    On this episode of The Marketing Career Podcast, Lucas and Luna explore the career skills matrix—a practical framework for visualising your marketing skills across different projects and roles. They walk through a real example from a listener who used the matrix to identify a gap in data storytelling, then pivoted to a product marketing role. The hosts discuss how to build your own matrix, what to do with the insights, and common pitfalls to avoid. Along the way, they touch on the importance of mentoring, side projects, and being honest with yourself about your strengths and weaknesses. If you've ever felt stuck in your marketing career, this episode offers a fresh way to see your skills clearly and plan your next move with confidence. #CareerSkillsMatrix #MarketingCareer #SkillsDevelopment #CareerGrowth #DataStorytelling #ProductMarketing #MarketingJobs #CareerPlanning #SkillGapAnalysis #ProfessionalDevelopment #LifelongLearning #Mentorship #SideProjects #CareerPivot #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  31. 153

    How Marketers Use a Career Skills Audit to Find Gaps

    In this episode of The Marketing Career Podcast, Lucas and Luna explore the career skills audit—a structured method for marketers to identify skill gaps and plan targeted development. They walk through a real example: a mid-career brand manager who discovers her data analytics skills are behind, then builds a 90-day plan to close the gap using free resources and a stretch project. The hosts discuss how to run an audit without overthinking, how to prioritize skills based on market signals from job posts, and why an annual audit beats a decade of vague New Year's resolutions. Lucas shares a simple four-column framework, and Luna offers a cautionary tale about a marketer who audited too often and lost momentum. Tune in for a practical, low-drama approach to career growth that you can start this weekend. #CareerSkillsAudit #SkillGap #MarketingCareer #MarketingJobs #CareerGrowth #ProfessionalDevelopment #DataAnalytics #BrandManager #SkillsMapping #CareerPlanning #MarketingSkills #LifelongLearning #CareerAdvice #MarketingPodcast #FexingoBusiness #BusinessPodcast #PodcastForMarketers #CareerStrategy Keep every episode free: buymeacoffee.com/fexingo

  32. 152

    How Marketers Use a Career SWOT to Find Their Next Move

    In this episode of The Marketing Career Podcast, Lucas and Luna explore how a career SWOT analysis can help marketers identify opportunities and threats in their professional landscape. They discuss practical steps to assess strengths, weaknesses, opportunities, and threats specific to the marketing field, and share a real-world example of a brand manager who used this framework to pivot from B2B to B2C. Tune in to learn how to turn self-reflection into a strategic career action plan. #CareerSWOT #MarketingCareer #CareerPlanning #SWOTAnalysis #ProfessionalGrowth #CareerStrategy #MarketingJobs #CareerAdvice #MarketingSkills #CareerDevelopment #JobSearch #MarketingTips #CareerSuccess #LucasAndLuna #FexingoBusiness #BusinessPodcast #CareerGrowth #Marketing Keep every episode free: buymeacoffee.com/fexingo

  33. 151

    How Marketers Can Build a Career Resilience Plan

    In episode 155 of the Marketing Career Podcast, Lucas and Luna explore the concept of a career resilience plan specifically for marketers. They dive into the story of a mid-career brand manager who faced a sudden layoff and how a pre-built resilience plan helped her pivot to a new role in just six weeks. The conversation breaks down the key components of such a plan, including financial buffers, skill refresh cycles, and personal advisory networks, and discusses how to actively build one before a crisis hits. With practical tips on stress-testing your plan and adapting it as your career evolves, this episode offers a proactive approach to navigating marketing's inherent volatility. Tune in to learn how to turn potential career shocks into manageable transitions, and why the best time to prepare is now. #CareerResilience #MarketingCareer #CareerPlanning #JobSecurity #MarketingJobs #CareerGrowth #ProfessionalDevelopment #LayoffPrep #CareerStrategy #MarketingSkills #ResiliencePlanning #CareerTransition #MarketingLeadership #Business #Marketing #CareerAdvice #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  34. 150

    How Marketers Can Use a Career Journal to Spot Trends

    In this episode of The Marketing Career Podcast, Lucas and Luna explore the practice of keeping a career journal — not a diary, but a structured record of wins, frustrations, and decisions that can reveal patterns across months and years. They walk through a concrete framework: weekly entries, monthly reviews, and quarterly pattern-spotting. Lucas shares how a simple habit of writing down one 'energy high' and one 'energy low' per week helped a product marketer notice she thrived on early-stage launches, not just the tactical work. They also discuss the risk of journaling becoming a chore, and how to keep it lightweight. By the end, you'll have a method to make your own career data work for you — whether you're aiming for a promotion, planning a pivot, or just trying to understand what makes you tick. If this episode sparks something you use, consider supporting the show at buy me a coffee dot com slash fexingo. Tune in for a practical, low-key guide to turning your notes into your next career move. #CareerJournaling #MarketingCareers #SelfReflection #PatternSpotting #CareerGrowth #MarketingPodcast #ProductMarketing #CareerDevelopment #ProfessionalGrowth #Marketing #Business #FexingoBusiness #BusinessPodcast #CareerAdvice #MarketingSkills #PersonalDevelopment #ReflectivePractice #JobSearch Keep every episode free: buymeacoffee.com/fexingo

  35. 149

    How Marketers Use Career Lattice Thinking to Grow

    In Episode 153 of The Marketing Career Podcast, Lucas and Luna explore a fresh alternative to the linear career ladder: the career lattice. Instead of chasing the next promotion, you move laterally, diagonally, and even backward to build a portfolio of skills that compound. They anchor the episode in a concrete example: a brand manager at a mid-size consumer goods company who shifted into a data analytics role for eighteen months, then returned to brand with a sharper edge. Along the way, Lucas breaks down the three questions to ask before a lateral move, why some side steps are actually accelerations, and how to frame a lattice move on a résumé without looking like you stalled. Luna pushes back on the risks, from compensation stagnation to the perception of inconsistency. They also discuss how to spot lattice opportunities in your current org and when a lattice move is smarter than a promotion. By the end, you'll have a practical framework to evaluate your next move—whether it's up, sideways, or diagonal. Plus, a brief word on how listener support keeps the show ad-free. #MarketingCareer #CareerLattice #CareerGrowth #LateralMove #CareerDevelopment #MarketingJobs #SkillsMapping #BrandManagement #DataAnalytics #CareerStrategy #MarketingPodcast #CareerAdvice #ProfessionalGrowth #JobTransition #CareerPlanning #MarketingSkills #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  36. 148

    How Marketers Use a Career Portfolio Website

    In this episode, Lucas and Luna explore the career portfolio website as a practical tool for marketers to move into bigger roles. They discuss why a simple site can outshine a PDF resume, how to structure it around outcomes rather than duties, and the specific pieces that make a portfolio memorable—including case studies, client testimonials, and a clear 'what I actually did' section. They also share the story of a brand manager who landed a director role by showcasing a single campaign that lifted organic engagement by 40 percent. The conversation covers common mistakes to avoid, like hiding your personality or burying your best work, and how to keep the site fresh after you land the job. If you are a marketer thinking about your next move, this episode will help you build a portfolio that gets you noticed and tells your story on your own terms. #CareerPortfolio #MarketingCareer #MarketingJobs #MarketingSkills #PersonalBrand #CareerGrowth #PortfolioWebsite #MarketingPodcast #JobSearch #CareerDevelopment #BrandManager #CaseStudy #MarketingStrategy #DigitalMarketing #CareerAdvice #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

  37. 147

    How Marketers Use a Career T-Shaped Skills Map

    In this episode of The Marketing Career Podcast, Lucas and Luna explore the T-shaped skills model—a practical framework for marketers looking to deepen their expertise while broadening their versatility. They break down what the T really means, how to identify your vertical spike and horizontal bar, and how to use a skills map to guide your next move. Using the example of a content marketer at a mid-sized B2B SaaS company, they walk through a concrete process for auditing your current skills, spotting gaps, and deciding where to invest your development time. They also discuss how T-shaped thinking applies to career pivots, interviews, and even side projects. If you are feeling stuck or unsure which skills matter most for your next role, this episode gives you a clear, actionable starting point. No fluff, no generic advice—just a framework you can apply this week. #TShapedSkills #MarketingCareer #CareerGrowth #SkillsMap #MarketingJobs #CareerDevelopment #ProfessionalDevelopment #B2BMarketing #ContentMarketing #CareerPivot #LifelongLearning #MarketingSkills #CareerStrategy #MarketingPodcast #CareerAdvice #MarketingLeadership #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  38. 146

    How Marketers Can Use a Career Personal Board of Advisors

    In this special 150th episode of The Marketing Career Podcast, Lucas and Luna explore the concept of a personal board of advisors for marketers—a small, intentionally chosen group of mentors, peers, and even juniors who provide guidance and accountability for career decisions. They share a practical framework for selecting advisors, setting meeting cadence, and getting the most out of these relationships. Using real-world examples like a mid-career marketer pivoting to product marketing and a freelancer building a client pipeline, they illustrate how a personal board can accelerate growth. They also discuss common pitfalls, such as choosing only yes-men, and how to avoid them. Plus, a brief honest moment about how listener support keeps the show ad-free. Tune in for actionable tips to build your own board of advisors and take control of your marketing career journey. #MarketingCareer #CareerAdvice #PersonalBoard #Mentorship #CareerGrowth #MarketingJobs #CareerDevelopment #Networking #Leadership #CareerStrategy #ProfessionalDevelopment #MarketingSkills #CareerCoach #CareerPlanning #Mentor #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  39. 145

    How Marketers Use Side Projects to Land Bigger Roles

    In this episode of The Marketing Career Podcast, Lucas and Luna explore how a strategic side project can become the single most powerful lever for a marketing career change. They break down the difference between a hobby and a portfolio piece, using the example of a brand manager who built a niche newsletter that caught the attention of a CMO and led to a director role. Lucas shares the three-part framework: pick a specific audience, define a measurable goal, and document the process publicly. Luna adds practical tips on time management and how to pitch the project in interviews without sounding like you're bragging. They also address the risk of burnout and how to keep the side project aligned with your career values. If you've ever wondered whether a side hustle is worth the effort, this episode gives you a clear roadmap and a dose of realistic encouragement. Tune in for concrete advice on turning a passion project into a career accelerant. #SideProjects #MarketingCareer #CareerGrowth #PortfolioCareer #PersonalBrand #CareerPivot #MarketingJobs #SkillBuilding #ProfessionalDevelopment #CareerAdvice #MarketingStrategy #Networking #CareerGoals #MarketingSkills #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  40. 144

    How to Use a Career Portfolio Review to Stand Out

    In this episode of The Marketing Career Podcast, Lucas and Luna explore how a career portfolio review can be a powerful tool for career advancement. They discuss a case study of a mid-level brand marketer who landed a senior role by presenting a strategic portfolio at the final stage, and they share a practical framework for conducting your own review. Learn what to include, how to frame your work as business outcomes, and how to use the review to guide your next career move. Whether you're job hunting or seeking a promotion, this episode offers actionable advice on leveraging your past projects to build a compelling narrative. #CareerPortfolioReview #MarketingCareer #CareerGrowth #PersonalBrand #SkillDevelopment #JobSearch #Marketing #Business #FexingoBusiness #BusinessPodcast #CareerAdvice #ProfessionalDevelopment #MarketingJobs #CareerPlanning #PortfolioCareer #MarketingSkills #CareerStrategy #CareerSuccess Keep every episode free: buymeacoffee.com/fexingo

  41. 143

    How Marketers Use a Career Exit Interview to Grow

    Episode 147 of The Marketing Career Podcast dives into a rarely discussed career tool: the exit interview. Lucas and Luna explore how marketers can turn this often-dreaded HR ritual into a strategic opportunity for feedback, relationship preservation, and even future referrals. They break down why most exit interviews fail, what questions actually surface useful intel, and how to frame criticism so it lands without burning bridges. Using a fictional but realistic example of a mid-level brand manager leaving a consumer goods company, they walk through the before, during, and after of a smart exit conversation. They also touch on the rise of 'stay interviews' and how forward-thinking companies are using them to preempt turnover. Whether you're planning a move or just want to handle your next departure with more intention, this episode offers a practical framework for leaving well — and why that matters for your long-term reputation. Tune in for a fresh angle on career growth that most marketers never consider until it's too late. Plus, a quick note on how listener support keeps this show ad-free. #ExitInterview #CareerGrowth #MarketingCareers #JobChange #Feedback #ProfessionalDevelopment #HR #StayInterview #CareerStrategy #Networking #ReputationManagement #CareerAdvice #MarketingJobs #Marketing #Business #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  42. 142

    How Marketers Use a Career Coach Without the Cost

    In this episode, Lucas and Luna explore a practical alternative to hiring a full-price career coach: building a peer coaching circle with other marketers. They break down how to structure monthly sessions, what to actually do in them, and why the right group can deliver the accountability and fresh perspective you'd get from a coach. Along the way, they share a concrete exercise — the 'coach's chair' — where each member takes a turn asking tough questions, and they discuss how to keep the group from turning into a venting session. They also touch on the economics of peer coaching compared to the $100–$200 per hour many coaches charge, and how to find your first two members without awkward networking. If you're mid-career and want structured career feedback without the price tag, this episode gives you a step-by-step plan you can start this month. #PeerCoaching #CareerCoaching #MarketingCareers #MarketingSkills #CareerGrowth #ProfessionalDevelopment #CareerAdvice #Marketing #Business #CareerStrategy #CoachingCircle #Mentorship #CareerPlanning #Networking #MidCareer #SkillBuilding #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

  43. 141

    How Marketers Use a Career Trajectory Map to Navigate Growth

    In this episode, Lucas and Luna explore the career trajectory map—a strategic tool that helps marketers visualize their professional journey and identify intentional next steps. They walk through a practical framework: plotting your past roles, analyzing patterns in your skill development, and projecting future opportunities based on your unique strengths. The conversation includes a real-world example of a mid-level brand manager who used the map to transition into a data-driven marketing role within eighteen months. Lucas explains how the map differs from traditional career plans, emphasizing flexibility and ongoing adjustment. They also discuss common pitfalls, like over-planning in a volatile job market, and how to keep the map living rather than static. By the end, listeners will have a clear method for creating their own career trajectory map, plus tips on when to update it and how to use it in salary discussions or performance reviews. Whether you're an early-career marketer or a seasoned executive, this episode offers a concrete approach to taking ownership of your career path. #CareerTrajectoryMap #CareerPlanning #MarketingCareers #CareerGrowth #SkillDevelopment #DataDrivenMarketing #BrandManagement #CareerStrategy #ProfessionalDevelopment #MarketingJobs #CareerMapping #GrowthMindset #LifelongLearning #MarketingSkills #CareerTools #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  44. 140

    How Marketers Can Use a Career Pivot Map

    In this episode, Lucas and Luna explore the career pivot map, a tool that helps mid-career marketers visualize their skills, interests, and market opportunities before making a strategic move. They break down a real-world example: a brand manager who pivoted into a customer experience role using a five-step map, avoiding a costly misstep. Lucas explains how the map combines a skills inventory, an interest grid, and a market demand overlay to reveal pivot paths that aren't obvious on a resume. Luna challenges the approach with a counterpoint about over-planning, and they discuss when a pivot map is worth the effort versus when intuitive leaps are better. The episode includes practical steps to create your own map using a simple spreadsheet, plus a warning about the most common pitfall—confusing a pivot with a promotion. Tune in to learn a concrete framework for navigating your next career move without starting from scratch. #CareerPivotMap #MarketingCareers #CareerPlanning #SkillMapping #MidCareerMarketers #CareerTransition #MarketingJobs #CareerGrowth #LifelongLearning #JobSearch #Careers #Marketing #Business #FexingoBusiness #BusinessPodcast #CareerDevelopment #CareerStrategy #WorkplaceSkills Keep every episode free: buymeacoffee.com/fexingo

  45. 139

    How Marketers Use a Career Portfolio Review

    In this episode of The Marketing Career Podcast, Lucas and Luna explore the career portfolio review—a structured, quarterly habit that helps marketers audit their projects, skills, and outcomes before they update their resume or chase a promotion. They break down a real example: a content marketer who used a portfolio review to spot a gap in data storytelling, then built a small dashboard project that led to a senior role. You'll learn the five questions to ask in your own review, how to score your work against business impact, and why this practice beats waiting for an annual performance review. If you've ever felt stuck in your marketing job or unsure what to prioritize next, this episode gives you a practical framework to take stock and make your next move with confidence. Tune in for a fresh angle on career growth that goes beyond networking and personal branding. #CareerPortfolioReview #MarketingCareers #SkillsAudit #CareerGrowth #MarketingJobs #DataStorytelling #ContentMarketing #LifelongLearning #CareerDevelopment #MarketingStrategy #BusinessImpact #QuarterlyReview #ProfessionalGrowth #MarketingSkills #CareerPlanning #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

  46. 138

    How Marketers Use a Career Experiment Log to Track Growth

    In this episode, Lucas and Luna explore the career experiment log—a practical tool for marketers who want to track their on-the-job experiments and turn them into tangible career growth. They break down how documenting micro-experiments, from A/B testing subject lines to trying new audience segmentation, can reveal patterns in your strengths and interests that you might otherwise miss. Using the example of a mid-career brand manager who logged every experiment for six months, they show how this simple habit led to a promotion and a clearer sense of direction. They also discuss how to structure your log, what to record, and how to use it in performance reviews and job interviews. If you've ever felt like you're doing great work but can't articulate it, this episode offers a practical solution that takes just ten minutes a week. #CareerExperimentLog #MarketingCareer #CareerGrowth #MarketingSkills #ProfessionalDevelopment #ExperimentTracking #DataDrivenMarketing #CareerPlanning #MarketingStrategy #PerformanceReview #PersonalBrand #MarketingTips #CareerCoaching #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #CareerAdvice Keep every episode free: buymeacoffee.com/fexingo

  47. 137

    How Reverse Mentoring Can Accelerate Your Marketing Career

    Lucas and Luna explore how reverse mentoring — where junior marketers mentor senior leaders on digital trends — can supercharge your career growth. They break down a real-world example from a Fortune 500 company, discuss the hidden benefits for both mentors and mentees, and share practical tips to start your own reverse mentoring relationship. If you're a mid-career marketer feeling stuck or a junior one wanting visibility, this episode offers a fresh playbook. #ReverseMentoring #MarketingCareer #CareerGrowth #Mentorship #DigitalTrends #JuniorMarketers #SeniorLeadership #CareerAdvice #MarketingStrategy #ProfessionalDevelopment #Business #CareerPodcast #MarketingPodcast #FexingoBusiness #BusinessPodcast #CareerTips #MarketingSkills #GrowthMindset Keep every episode free: buymeacoffee.com/fexingo

  48. 136

    How Marketers Craft a Career Signature Story

    In this episode, Lucas and Luna explore the power of a career 'signature story' — a concise, compelling anecdote that summarizes your unique marketing skills and impact. They walk through a real example: a mid-career B2B marketer who turned around a failing product launch by implementing customer feedback loops, and how she used that story to land a senior role at a competitor. Learn how to identify your own signature moment, structure it with a clear before/after contrast, and deploy it in interviews and networking conversations without sounding rehearsed. The hosts also discuss why most marketers' career stories are too vague, and how to avoid common pitfalls like oversharing or sounding arrogant. Whether you're job hunting, seeking a promotion, or just want to articulate your value more clearly, this episode gives you a practical framework. #Marketing #Career #SignatureStory #PersonalBranding #JobSearch #InterviewTips #Storytelling #CareerGrowth #MarketingCareers #FexingoBusiness #BusinessPodcast #CareerNarrative #Differentiation #Networking #ProfessionalDevelopment #MarketingJobs #CareerStrategy #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

  49. 135

    How a Career Manifesto Can Define Your Marketing Philosophy

    In this episode of The Marketing Career Podcast, Lucas and Luna explore the power of a career manifesto — a one-page document that clarifies your professional philosophy, non-negotiables, and vision. They break down a real-world example: a senior brand marketer named Sarah who used her manifesto to pivot from a top advertising agency to an in-house role at a tech startup, landing a position that aligned with her values. The hosts walk through a six-step process for writing your own manifesto, from identifying your non-negotiables to sharing it with your network. Plus, they discuss why this exercise provides more clarity than a traditional career audit or personal brand strategy. If you've ever felt directionless or taken roles that didn't fit, this episode offers a practical framework for getting intentional about your next move. #CareerManifesto #ProfessionalPhilosophy #MarketingCareers #BrandMarketer #AgencyToInHouse #CareerPivot #VisionStatement #NonNegotiables #SixSteps #MarketingStrategy #FexingoBusiness #BusinessPodcast #CareerGrowth #PersonalBranding #JobSearch #MarketingLeadership #CareerClarity #ValuesDriven Keep every episode free: buymeacoffee.com/fexingo

  50. 134

    How Marketers Use a Personal SWOT for Career Planning

    In this episode, Lucas and Luna explore how marketers can use a personal SWOT analysis to identify strengths, weaknesses, opportunities, and threats for career planning. They share the story of Alex, a B2C marketing manager who used SWOT to pivot into a B2B analytics role that better suited her skills. The hosts break down how to apply SWOT to your own career, including common pitfalls and the one question most marketers forget. If you're stuck in your marketing career, this episode gives you a concrete framework to clarify your next move. #MarketingCareer #PersonalSWOT #CareerPlanning #MarketingJobs #CareerGrowth #SWOTAnalysis #B2BMarketing #B2CMarketing #SkillsAssessment #CareerPivot #JobSearch #ProfessionalDevelopment #MarketingManager #Analytics #PublicSpeaking #NetworkBuilding #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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ABOUT THIS SHOW

Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and LinkedIn, dissect job postings from companies like Procter & Gamble and HubSpot, and talk through the trade-offs between agency, in-house, and freelance routes. Lucas quizzes Luna on her framework for evaluating a role beyond just the title — things like budget ownership, cross-functional exposure, and the real learning curve. They also debate how much a marketing degree matters versus a portfolio of measurable results, and unpack case studies of marketers who pivoted from brand management to product marketing or from demand gen to analytics. If you're a marketer wondering whether to specialize further or broaden out, or if you're trying to assess whether your current job is building career ca

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Frequently Asked Questions

How many episodes does The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth have?

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth about?

Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and...

How often does The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth release new episodes?

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth has 50 episodes. Check the episode list to see recent publication dates and frequency.

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Who hosts The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth?

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth is created and hosted by Fexingo.
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