How Marketers Use a Career Skills Audit to Find Gaps

In this episode of The Marketing Career Podcast, Lucas and Luna explore the career skills audit—a structured method for marketers to identify skill gaps and plan targeted development. They walk through a real example: a mid-career brand manager who discovers her data analytics skills are behind, then builds a 90-day plan to close the gap using free resources and a stretch project. The hosts discuss how to run an audit without overthinking, how to prioritize skills based on market signals from job posts, and why an annual audit beats a decade of vague New Year's resolutions. Lucas shares a simple four-column framework, and Luna offers a cautionary tale about a marketer who audited too often and lost momentum. Tune in for a practical, low-drama approach to career growth that you can start this weekend. #CareerSkillsAudit #SkillGap #MarketingCareer #MarketingJobs #CareerGrowth #ProfessionalDevelopment #DataAnalytics #BrandManager #SkillsMapping #CareerPlanning #MarketingSkills #LifelongLearning #CareerAdvice #MarketingPodcast #FexingoBusiness #BusinessPodcast #PodcastForMarketers #CareerStrategy Keep every episode free: buymeacoffee.com/fexingo