How Marketers Use Informational Interviews to Uncover Hidden Roles

In this episode, Lucas and Luna explore the power of informational interviews for marketers looking to uncover unlisted jobs. They share a surprising stat: only about 30% of marketing roles are ever publicly advertised. Then they walk through a tactical framework: how to find the right people to talk to, what questions to ask (and what to avoid), how to turn a 20-minute chat into a referral, and how to follow up without being pushy. Lucas brings in a real example of a mid-career brand manager who used informational interviews to pivot into a product marketing role at a SaaS company she'd had her eye on for years. Luna challenges the common mistake of treating these conversations as 'asking for a job' and offers a simpler framing. Whether you're early in your career or a seasoned VP, this episode gives you a repeatable system for accessing the hidden market. Plus, a brief moment on how listener support keeps the show ad-free. #MarketingCareer #InformationalInterview #HiddenJobMarket #Networking #JobSearch #CareerGrowth #Marketing #Business #FexingoBusiness #BusinessPodcast #CareerAdvice #JobSearchStrategy #MarketingJobs #ProfessionalNetworking #CareerPivot #SaaS #ProductMarketing #BrandManagement Keep every episode free: buymeacoffee.com/fexingo