How Marketers Use the Career Lattice Not the Ladder

Lucas and Luna challenge the traditional career ladder model for marketers, introducing the career lattice framework. They discuss a 2025 LinkedIn study showing 62% of marketer moves are lateral, not upward, and explore how lattice moves build cross-functional skills that compound over time. Specific case: a brand manager at Procter & Gamble who moved sideways into digital analytics, then product marketing, before landing a VP role faster than peers who stayed on the ladder. Practical advice on identifying lattice nodes in your own org, negotiating lateral moves for skill development, and tracking your portfolio of experiences rather than your title hierarchy. This episode is relevant for mid-career marketers feeling stuck in vertical progression pressure. #MarketingCareer #CareerLattice #LateralMoves #SkillStacking #ProcterAndGamble #LinkedInStudy #CareerGrowth #MarketingJobs #CrossFunctional #PortfolioCareer #CareerStrategy #MarketingSkills #JobNegotiation #CareerPivot #LadderVsLattice #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo