How Marketers Win at Salary Negotiation

A 2026 survey found that 60% of marketers accept the first offer. Lucas and Luna break down why that's a mistake, how anchoring bias works against you, and a three-step preparation framework using market data. They cover the 'range response' tactic, when to mention competing offers, and why silence is your best friend. Plus: the one number you should never volunteer first. If you're a marketer negotiating a raise or a new role, this episode gives you the exact playbook to walk in prepared. #MarketingCareer #SalaryNegotiation #JobOffer #AnchoringBias #Compensation #CareerGrowth #MarketingJobs #NegotiationTactics #MarketData #TotalCompensation #GenderPayGap #CareerAdvice #FexingoBusiness #BusinessPodcast #Marketing #CareerSkills #SalaryTransparency #NegotiationSkills Keep every episode free: buymeacoffee.com/fexingo