EPISODE · Jun 14, 2026 · 7 MIN
How Marketing Generalists Use Customer Advisory Boards
from The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth · host Fexingo
Episode 51 of The Marketing Career Podcast: Lucas and Luna explore how marketing generalists are leveraging customer advisory boards to build credibility, gain strategic insights, and accelerate career growth. They unpack a real-world case: a mid-career marketer named Priya who pitched a CAB to her CEO and secured a seat at the table within six months. The hosts discuss how CABs differ from focus groups, why they're a fast track to cross-functional influence, and three steps to start one even if you're not a VP. Plus: a light-touch ask to support the show at buy me a coffee dot com slash fexingo. #CustomerAdvisoryBoard #MarketingGeneralist #CareerGrowth #MarketingStrategy #B2BMarketing #ClientAdvisory #PriyaCaseStudy #CrossFunctional #MarketingInfluence #ExecutivePresence #ProductFeedback #MarketingSkills #CareerAcceleration #FexingoBusiness #BusinessPodcast #MarketingCareer #PodcastEpisode #NoFluff Keep every episode free: buymeacoffee.com/fexingo
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How Marketing Generalists Use Customer Advisory Boards
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