How Marketing Generalists Use Informational Interviews

In this episode, Lucas and Luna dive into the strategic use of informational interviews for marketing generalists looking to pivot or advance. They discuss why this old-school networking tactic is more effective than ever in 2026, with the job market favoring candidates who demonstrate curiosity and strategic thinking. The conversation centers on a specific case: a mid-career marketer named Priya who used informational interviews to land a product marketing role at a SaaS company, gathering insider knowledge on the company's challenges and priorities. Lucas breaks down the key moves: targeting the right people (not just hiring managers, but team leads and peers), asking questions that reveal real insights about the role and company culture, and following up with a personalized LinkedIn post that made her memorable. Luna shares data on conversion rates (informational interviews lead to offers 15% of the time, compared to 2% for cold applications) and warns against common pitfalls like asking for a job directly. Practical and actionable for any marketer in a career transition. #MarketingCareers #InformationalInterviews #NetworkingStrategy #CareerPivot #JobSearch #MidCareerMarketers #ProductMarketing #SaaSJobs #LinkedInTips #InterviewAdvice #MarketingGeneralist #CareerGrowth #JobHunt2026 #NetworkingTips #ProfessionalDevelopment #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo