How Marketing Generalists Use Internal Podcasts for Career Growth

In this episode, Lucas and Luna explore how mid-career marketing generalists can leverage internal company podcasts to boost visibility, build cross-functional influence, and accelerate promotions. They break down a real case study from a Fortune 500 CPG company where a brand manager launched an internal podcast called 'The Brand Builder' and saw a 40% increase in leadership mentions within six months. Lucas shares specific strategies: how to pitch the concept to your boss, structure episodes around business pain points, and measure ROI through internal engagement metrics. Luna challenges with the counterpoint of time commitment and how to avoid sounding like corporate fluff. The episode includes practical tips on guest selection, episode cadence, and using the podcast to demonstrate thought leadership in quarterly reviews. Listeners walk away with a five-step framework to propose, launch, and scale an internal podcast that directly supports career mobility in a marketing organization. #InternalPodcast #MarketingCareer #CareerGrowth #MidCareerMarketer #CrossFunctionalLeadership #PersonalBranding #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingGeneralist #EmployeeAdvocacy #PromotionStrategy #ThoughtLeadership #InternalMobility #PodcastStrategy #CPGMarketing #BrandManager #MarketingSkills Keep every episode free: buymeacoffee.com/fexingo