How Marketing Generalists Use LinkedIn Newsletters to Build Authority in 2026

In this episode of The Marketing Career Podcast, Lucas and Luna explore how marketing generalists are using LinkedIn newsletters to establish thought leadership, generate leads, and accelerate career growth in 2026. They dive into a specific case: a mid-career B2B marketer who grew her newsletter from zero to 15,000 subscribers in 6 months by focusing on a niche topic—ABM for mid-market SaaS. The hosts break down the strategy: consistent weekly posts, repurposing content from the newsletter into short-form LinkedIn updates, and leveraging LinkedIn's algorithm to reach new audiences. They discuss open rates averaging 40-50%, which beat email industry benchmarks, and the compounding effect on speaking invites and job offers. Lucas provides tactical advice on picking a narrow topic, writing compelling subject lines, and using the newsletter as a 'portfolio of thinking' rather than a sales tool. Luna challenges whether LinkedIn newsletters are becoming too crowded, and Lucas counters with data showing LinkedIn's newsletter feature still has low adoption relative to its user base, making it a window of opportunity. They also touch on the role of AI tools like ChatGPT for drafting, but caution against losing the authentic voice. This episode is packed with actionable insights for marketers looking to stand out in a competitive job market without relying on expensive courses or certifications. #LinkedInNewsletter #MarketingCareer #ThoughtLeadership #B2BMarketing #ContentStrategy #MarketingGeneralist #CareerGrowth #PersonalBrand #LeadGeneration #SocialSelling #ABM #SaaSMarketing #ContentRepurposing #LinkedInStrategy #NewsletterMarketing #CareerAdvice #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo