How Marketing Generalists Use Listening Tours for Internal Influence

Lucas and Luna discuss how mid-career marketing generalists can use a listening tour—a structured series of one-on-one conversations with stakeholders across sales, product, and engineering—to build internal influence and land a promotion or a cross-functional role. They break down the mechanics: the pre-meeting research, the five-question framework, the follow-up system that turns conversations into alliances. Lucas cites a real example from a marketing operations manager at a mid-market SaaS company who used a listening tour to uncover a data-access bottleneck, pitch a dashboard project, and get promoted to director. They also contrast listening tours with traditional networking and explain why asking better questions matters more than having better answers. The episode includes a brief, sincere donation segment for the ad-free podcast. #Marketing #CareerGrowth #ListeningTour #InternalInfluence #PromotionStrategy #StakeholderManagement #CrossFunctionalLeadership #MarketingGeneralist #MidCareer #SaaS #DataAccess #Dashboard #CareerLattice #InfluenceWithoutAuthority #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingCareerPodcast Keep every episode free: buymeacoffee.com/fexingo