How Marketing Generalists Use the Inside-Out Pitch Strategy

Episode 69 of The Marketing Career Podcast drills into an overlooked job-search tactic that's gaining traction in mid-2026: the inside-out pitch. Instead of leading with your resume, you start by solving a specific problem the hiring team has publicly acknowledged—on LinkedIn posts, earnings calls, or even Glassdoor reviews. Lucas and Luna walk through a real example: a B2B SaaS marketer who landed a senior brand role at a logistics software company by pitching a content series that fixed their weak channel-partner onboarding. They break down the three-step template—find the signal, build a 10-minute deliverable, and attach it to a cold email to the hiring manager, not HR. They also discuss why this works in a market where most applicants are filtered out by ATS before a human reads a word. If you've ever sent out 50 applications and heard back from two, this episode may reframe your next move. #InsideOutPitch #JobSearchStrategy #MarketingCareer #ColdEmail #HiringManager #B2BMarketing #BrandMarketing #ATSProof #PortfolioBuilding #ChannelMarketing #PartnerOnboarding #ContentStrategy #Differentiation #MarketingJobs #CareerGrowth #FexingoBusiness #BusinessPodcast #TheMarketingCareerPodcast Keep every episode free: buymeacoffee.com/fexingo