How Marketing Generalists Use Video Resumes in 2026

In this episode of The Marketing Career Podcast, Lucas and Luna explore the rise of video resumes as a tool for marketing generalists in 2026. They discuss a real case: a generalist who landed a senior brand manager role at a mid-size DTC company after submitting a 90-second Loom video alongside her traditional resume. The hosts break down why video resumes work for marketers specifically — showcasing presentation skills, storytelling ability, and on-camera presence. They cover practical tips: keep it under two minutes, structure it like a mini-case study, and avoid overproduction. They also address the risks, including bias and the potential for awkwardness if done poorly. The conversation includes data from a 2025 LinkedIn survey showing that 34% of hiring managers in marketing have watched a video resume in the past year. Lucas and Luna debate whether this trend will become standard or remain a niche tactic for early-career and mid-level roles. #VideoResume #MarketingJobs #MarketingGeneralist #CareerGrowth #JobSearch2026 #Loom #PersonalBrand #MarketingCareers #HiringTrends #DTCBrands #BrandManagement #Storytelling #JobApplications #Podcast #BusinessPodcast #FexingoBusiness #Marketing #Careers Keep every episode free: buymeacoffee.com/fexingo