How Marketing Generalists Use Zero-Party Data in 2026

Episode 53 of The Marketing Career Podcast dives into zero-party data — the data customers willingly share. Lucas and Luna explore why marketers are pivoting from third-party cookies to explicit preference data, citing a 2025 study from Gartner showing brands using zero-party data see 2.5x higher email engagement. They discuss real-world examples like a DTC skincare brand that used a preference quiz to boost repeat purchases by 40 percent, and how generalists can build zero-party data strategies without a data science team. The hosts also explain the ethical edge: zero-party data builds trust and reduces compliance risk. They touch on practical tools like Typeform and HubSpot, and how to pitch a zero-party data pilot to a skeptical manager. A concrete, actionable angle for mid-career marketers looking to future-proof their skills. #ZeroPartyData #MarketingGeneralists #DataPrivacy #FirstPartyData #MarketingCareer #EmailMarketing #CustomerInsights #MarketingStrategy #DTCBrands #GartnerStudy #Typeform #HubSpot #DataEthics #MarketingPodcast #FexingoBusiness #BusinessPodcast #CareerGrowth #2026Marketing Keep every episode free: buymeacoffee.com/fexingo