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How Matching Ad Design to Context Improved Conversion by 127% episode artwork

EPISODE · Mar 15, 2007 · 53 MIN

How Matching Ad Design to Context Improved Conversion by 127%

from MarketingExperiments.com Web Clinic Podcasts · host Mec Labs

Content advertising has become a staple of online paid advertising. In fact, presuming Google AdSense is reflective of the marketplace, of the more than $6.7B spent on search-related online advertising in 2006 according to March, 2007 IAB figures, about 37% or $2.5B will go to content ads. Does whether a content ad or offer link stands out from or blends into the host site's native content make a difference in its performance? New Marketing Experiments research suggests that the answer is...

Episode metadata supplied by the publisher feed · Published Mar 15, 2007

What this episode covers

Content advertising has become a staple of online paid advertising. In fact, presuming Google AdSense is reflective of the marketplace, of the more than $6.7B spent on search-related online advertising in 2006 according to March, 2007 IAB figures, about 37% or $2.5B will go to content ads. Does whether a content ad or offer link stands out from or blends into the host site's native content make a difference in its performance? New Marketing Experiments research suggests that the answer is...

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How Matching Ad Design to Context Improved Conversion by 127%

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Frequently Asked Questions

How long is this episode of MarketingExperiments.com Web Clinic Podcasts?

This episode is 53 minutes long.

When was this MarketingExperiments.com Web Clinic Podcasts episode published?

This episode was published on March 15, 2007.

What is this episode about?

Content advertising has become a staple of online paid advertising. In fact, presuming Google AdSense is reflective of the marketplace, of the more than $6.7B spent on search-related online advertising in 2006 according to March, 2007 IAB figures,...

Can I download this MarketingExperiments.com Web Clinic Podcasts episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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