How Media Leaders Create Real Advantage in an AI Era

As AI accelerates change across advertising, true advantage comes from clarity, creativity, and outcome-driven decision-making. This conversation explores how modern media leaders are redefining value, empowering teams, and using technology to elevate—not replace—human strategy. Featuring insights from Jacob Davis, Global Head of Media at Crossmedia, a respected leader shaping the future of independent media, in conversation with host Adam Katz. Key takeaways: Why value is shifting from time spent to outcomes delivered How AI should remove friction, not replace thinking What smarter partnerships unlock beyond platform defaults Why human creativity remains the ultimate differentiator How trust and clarity lead to better media performance