How Merinda O’Brien Built a 45-Client Hybrid Strength Coaching Business

In this episode, Bex chats with Merinda O’Brien, Head Coach at Generation Strength and elite strength coach, about building a sustainable online coaching business. Merinda shares her journey into the fitness industry, how her business evolved organically into supporting over 45 online clients, and what’s helped her maintain coaching quality and long-term client relationships. This episode is a great listen for coaches looking to grow online in a way that’s sustainable, professional, and aligned with high standards. Where to find Merinda: Instagram: @coach_merinda_obrien Business: Generation Strength If you’re a coach looking to transition online, refine your systems, or build a business that actually lasts, this episode is a must-listen. Check out this weeks special! Online Essentials: Start training clients online Registered with AUSactive for 10CPDs https://fitnesscecs.com/online-essentials-email