EPISODE · Apr 26, 2021 · 35 MIN
How Messaging Drives Contextual CX
from Retail Remix · host Retail TouchPoints
As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX. Listen to get his take on: Which new consumer behaviors are driving the shift to contextual CX; Common challenges with disparate communication solutions that hinder success; and How messaging can support all stages of the funnel, from initial engagement to conversion and customer service. RELATED LINKS Learn more about the value of messaging for retail businesses Get a live walk-through of the Interaction Management Platform for Retail
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What this episode covers
As consumers rely more on digital channels to browse and buy, retailers are embracing real-time communication channels to drive consumer engagement and conversions. Text messaging, live chat and social messaging are driving a new era of customer engagement that supports personalized, contextual experiences. During this week’s Retail Remix, we sit down with Dennis Steele, Co-Founder of Podium, a company that is helping shape this new era of CX.
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How Messaging Drives Contextual CX
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