How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner

Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC). From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals: - Why brands prefer working with smaller creators. - How content quality is changing—and why "authentic" beats "perfect." - What it really takes to run an influencer campaign that converts. - Tips for creators to grow, monetize, and stand out in 2025. - Why testing beats perfection—and how you can start TODAY. Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold. 💡 Learn more or join the challenge: https://businesscreator.club/ 🔗 Explore William’s platform: https://stackinfluence.com/ Timestamped Overview: 04:36 "Brands Favor Smaller Creators Now" 08:24 "Creative Freedom for Content Creators" 09:25 "Streamlining Content Creation for Brands" 15:53 Podcast Promotion: Organic vs. Paid 19:31 "Content Quality for Creators" 20:46 "Content Preferences vs. Popular Trends" 26:14 Content Strategy: Balance & Platform Adaptation 28:15 Authentic-Looking, Staged Content Trend 31:11 Merging Content and Business Success 34:33 "Focused Niches Trump General Marketplaces" 37:23 "Entrepreneurial Differences and Opportunity” Connect with William: Website LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.