How Microsites Elevate Your ABM Approach, with Karthik Ch...

Q: How long is this episode of B2B Growth?

This episode is 42 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on May 16, 2022.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education. At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.

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