How Mid-Career Marketers Use Side Projects to Get Hired

Lucas and Luna explore how mid-career marketers are using side projects — not just to build skills, but as the centerpiece of their job applications. Lucas breaks down a specific case: a senior brand manager at a midsize CPG company who built a public Notion-based marketing library during her commute. That project became the most-compared item in her interview loop, directly leading to a product marketing role at a Series B startup with a 30% salary increase. The episode digs into why side projects signal high-agency behavior, how to pick a project that aligns with your target role, and the one mistake that makes them backfire. No vague career advice — just a concrete strategy for turning a weekend experiment into a career lever. #SideProjects #MarketingCareers #CareerGrowth #MidCareer #MarketingJobs #Notion #PortfolioBuilding #HighAgency #SkillDemonstration #JobSearch #ProductMarketing #CPG #SeriesB #BrandManagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #CareerStrategy Keep every episode free: buymeacoffee.com/fexingo