How Mid-Career Marketers Use Skills Audits to Close Gaps

Lucas and Luna dive into the skills audit as a strategic tool for mid-career marketers looking to close competency gaps without a full career reset. Lucas breaks down the four-step framework he used at a B2B SaaS company: inventory existing skills, benchmark against job descriptions at target roles, identify the delta, and build a 90-day micro-learning plan. He shares a concrete example of a content marketer who mapped her skills against a product marketing manager role at HubSpot, discovered she lacked experience in pricing analysis and cross-functional stakeholder management, and closed both gaps with a targeted stretch project and an internal shadowing arrangement. Luna challenges whether audits become useless if the market shifts too fast, and Lucas argues they actually help you spot which skills have staying power versus which are flavor-of-the-month. The episode closes with a gentle nod to how listener support keeps the show ad-free, then returns to the idea that the best career insurance is knowing exactly what you don't know. #SkillsAudit #CareerGrowth #MarketingCareers #MidCareer #CompetencyGap #MicroLearning #StretchProjects #StakeholderManagement #HubSpot #ProductMarketing #ContentMarketing #B2BSaaS #CareerStrategy #LifelongLearning #InternalMobility #CrossFunctional #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo