How Mid-Career Marketers Use the Career LinkedIn Audit

Episode 107 of The Marketing Career Podcast digs into a specific, underused strategy for mid-career marketers: the career LinkedIn audit. Lucas and Luna walk through why a one-hour, structured review of your LinkedIn profile — not a daily scroll, but a quarterly reset — can surface misaligned keywords, outdated achievements, and missed opportunities that recruiters see immediately. They anchor the conversation in a real example: a senior brand manager who rewrote her 'About' section using the 'so what' test and saw triple the recruiter outreach within six weeks. The hosts also discuss how to audit your headline, featured section, and skill endorsements without falling into the trap of keyword stuffing. If you are a marketing manager or director who feels like your profile is a digital resume graveyard, this episode gives you a repeatable framework to fix it in one focused session. #MarketingCareer #LinkedInAudit #MidCareerMarketers #PersonalBranding #DigitalResume #RecruiterOutreach #KeywordStrategy #AboutSection #HeadlineOptimization #SkillEndorsements #FeaturedSection #CareerGrowth #JobSearch #MarketingJobs #CareerStrategy #FexingoBusiness #BusinessPodcast #TheMarketingCareerPodcast Keep every episode free: buymeacoffee.com/fexingo