How Mid-Career Marketers Use the Career Pivot Roadmap

In this episode, Lucas and Luna explore how mid-career marketers can use a structured career pivot roadmap to transition into new roles or specialties. They break down the four-phase framework—assess, explore, prepare, launch—using real-world examples like a content marketer who moved into product marketing at HubSpot and a brand manager who switched to growth marketing at a fintech startup. Lucas shares data from a 2025 LinkedIn survey showing that 62% of marketers who planned a pivot with a timeline under 18 months succeeded versus 38% without one. Luna presses on the emotional cost of pivoting and how to handle the 'messy middle.' The conversation includes practical advice on skill gap analysis, informational interviews, and creating a minimum viable portfolio. This episode offers a concrete, step-by-step approach for any marketer feeling stuck or ready for a change. #CareerPivot #MarketingCareers #MidCareer #CareerRoadmap #SkillGap #InformationalInterviews #PortfolioBuilding #LinkedIn #HubSpot #FintechMarketing #GrowthMarketing #ProductMarketing #CareerChange #JobSearch #ProfessionalDevelopment #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo