How Mid-Career Marketers Use the Career Side Project for Strategic Impact

In this episode of The Marketing Career Podcast, Lucas and Luna dive into how mid-career marketers can leverage a strategic side project — not as a hobby, but as a deliberate career move. They unpack the story of a senior brand manager at a CPG company who launched a niche newsletter that directly led to a VP role in digital strategy. The hosts break down the specific steps: choosing a project that fills a skill gap, setting measurable milestones (like growing to 5,000 subscribers in six months), and framing the project on a resume. They also discuss pitfalls: side projects that burn out without clear goals, and how to avoid them. If you're a marketer stuck in a growth plateau, this episode gives you a concrete framework to build a side project that actually advances your career. #MarketingCareer #SideProject #CareerGrowth #MidCareer #BrandManager #DigitalStrategy #Newsletter #SkillGap #ResumeBuilding #ProfessionalDevelopment #CareerStrategy #MarketingSkills #CareerPlateau #StrategicImpact #CPG #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo