How Mid-Career Marketers Use the Informational Interview to Unlock Hidden Jobs

Lucas and Luna unpack the underrated power of the informational interview for mid-career marketers. Lucas shares a specific case from a former colleague who landed a senior brand role at Patagonia after a series of low-stakes coffee chats, not a formal application. They discuss the two-part framework: the 'scout' phase (identifying 10 people in roles you want, using LinkedIn and alumni networks) and the 'learn' phase (preparing 5 questions that show you've done your homework). Luna challenges the idea that it's just networking—and Lucas explains why asking for advice rather than a job changes the dynamic. They also cover the one question that doubles callback rates: 'What's the one thing you wish you'd known before taking this role?' The episode closes with a practical tip for turning an informational interview into a referral without feeling pushy. #InformationalInterview #HiddenJobMarket #MidCareerMarketers #MarketingCareers #NetworkingStrategy #CareerGrowth #JobSearch #LinkedInTips #AlumniNetworks #ReferralStrategy #BrandRoles #Patagonia #MarketingJobs #CareerAdvice #FexingoBusiness #BusinessPodcast #MarketingPodcast #TheMarketingCareerPodcast Keep every episode free: buymeacoffee.com/fexingo