How Motherhood Sparked a Tween Fashion Brand with Purpose with Traci Channer

In this inspiring episode of This Mother Means Business, Laura Sinclair sits down with Traci Channer, founder and CEO of The Decided Collection, a pajama brand designed especially for tween girls. What began as a passion project inspired by her daughter quickly evolved into a full-blown business.Traci shares how she went from working in corporate America to becoming a first-time entrepreneur—and how that shift brought both challenges and fulfillment. The two dive into real talk about navigating motherhood and business, the importance of community support, and the often-overlooked complexities of building a product-based brand (spoiler: tariffs are no joke).Whether you're dreaming of launching your own business or simply love a story about following your gut, this episode is packed with relatable moments, candid lessons, and a whole lot of heart. In this episode you will hear: 00:00 – Meet Traci Channer & Her Entrepreneurial Story 05:10 – From Corporate America to Starting a Brand 10:11 – Why Community Matters in Business 15:45 – Balancing Family Life & Business Ownership 20:01 – Designing Pajamas That Tween Girls Actually Love 24:21 – What No One Tells You About Manufacturing 27:57 – Entrepreneurship Lessons You’ll Keep Coming Back To Traci's Links:Instagram: thedecidedcollectionWebsite: http://www.decidedco.comJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok