How MSF Builds New Riders and Why Dealers Should Partner with Them with Robert Gladden

The Motorcycle Safety Foundation (MSF) trains hundreds of thousands of riders every year, yet many dealerships don’t fully understand how powerful MSF partnerships can be.In this episode, Jacob Berry speaks with Robert Gladden, VP of Training Operations at MSF, about how rider education fuels dealership growth, improves safety, and builds long-term customer loyalty.We cover:How riders enter the sport through MSFWhy trained riders are better customersHow dealers can partner with local MSF sitesHow Ride Day introduces first-time ridersOEM incentives tied to MSF course completionAdvanced training opportunities for experienced ridersThe future of e-bikes, youth riders, and demographicsMSF Website: https://msf-usa.orgE-Bike Course: https://ebikecourse.com/Contact: [email protected] with Robert: https://www.linkedin.com/in/robert-gladden-b371784/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/ Watch on YouTube: ⁠https://youtube.com/@dealershipfixit ⁠A must-listen for dealerships focused on long-term growth, not short-term transactions.Sponsor & Resources: dealers.motohunt.com