The Dealership Fixit Podcast
by Jacob Berry
Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life.In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.
Episodes
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If It Has a VIN and a Title, There Is a Solution: Mike Murray on Rough Trades, Clean Bikes, and Buying Before Spring | NPA Market Update
Mike Murray is three for three. In May he said April was the top. In July he said August would be the bottom. The September numbers are in and the slide has stopped. Most segments came in flat or up against the summer. What we cover: Three for three. Why Mike says he is not Nostradamus, just a…
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Honda Recalls 44,000 Rebels, a 40 Year Harley Store Closes, and RideNow Goes All-In on Clear Pricing | The Rundown
Here is what mattered in powersports this week, and what each story means for your store. A lot of riders are in motion right now. Honda is recalling almost 44,000 Rebels, and the Rebel is a first bike for a nervous new rider who will call the closest dealer the minute the letter lands. A Harley...
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This Week in Powersports: Suzuki Price Cuts, Indian Trims the Scout, a Lender Rebuilds for Fraud, and Aston Martin Builds a Bike | The Rundown
Here is what mattered in powersports this week, and what each story means for your store. Suzuki cut the price on six 2027 motorcycles. That does not happen often. The DR-Z4S dropped a full thousand dollars to $7,999, and Suzuki said out loud that dealer feedback is why. A factory cutting price…
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We Are Happy to Be the Bad Guy: What a Lender Sees That a Dealer Cannot | Jon Vestal, Octane
Jon Vestal messaged me on LinkedIn back in April. He said if I ever wanted a lender's point of view on where powersports lending is headed, he would have that conversation. Here it is. Jon is the EVP and General Manager of Recreational Lending at Octane. If you do not know Octane, you know...
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Triumph's Recall, MV Agusta's Money Trouble, and Two Dealers Who Have Lasted Over 100 Years | The Rundown
Here is what mattered in powersports this week, and what each story means for your store. Two kinds of stories this week. Brands under pressure: Triumph's first dirt bike gets recalled, MV Agusta admits it is hunting for cash, and KTM's newest bike is only as good as the allocation. And two…
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Forget One Price. Think One Profit. What Powersports Can Steal From the Car World | Jason White
Every dealer says the same thing when the season slows down. We have no traffic. Jason White has counted the traffic, by hand, to check his door counters. His answer: you have plenty. You are just not doing good with it. Jason has run Fay Myers Motorcycle World in Colorado for 30 years. For the...
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BMW's Motorcycles Now Make More Money Than Its Cars, Used Prices Keep Climbing, and Credit Scores Slip | The Rundown
Here is what mattered in powersports this week, and what each story means for your store. At BMW, the motorcycle side just out-earned the car side. The bikes made about 230 million euros in profit in the first half of the year. The car side saw profit fall 45%. And here is the part to chew on....
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Holding Inventory Rarely Pays Off: The July Numbers and What to Do With Aged Units Right Now | Mike Murray, NPA
Back in May, Mike Murray told us April was the top and the market would bottom out around August. The July numbers are in. He was right. But there is a new wrinkle. About 6,500 units crossed the block in July. A year ago it was 5,000. That is 30% more bikes at the auction, the most for any July…
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BRP Has Its Own Bank, Blackstone Buys MarineMax for $1.5 Billion, and the FTC Fines a Dealer $4 Million | This Week's Rundown
Here is what matters in powersports this week, and what each story actually means for your store. The Dealership fiXit Rundown cuts through the headlines and tells you how the week's news lands on your floor, in your service bay, and in your next conversation with a customer. No fluff, just the...
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Dealers for Dealers: Why DealerConnect 2026 Is the One Event You Should Not Miss This Year | Tigra Tsujikawa & Steve Gotoski, NPDA
Most industry events are big trade shows where you get talked at all day and everyone is trying to sell you something. DealerConnect is the opposite. It is dealers sitting across from dealers, trading real numbers and real fixes, in a room built for it. I have been to every DealerConnect since…
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Yamaha Stops Building Its Own Side-by-Sides, Polaris Drops a 275HP RZR, and 7 More Stories Dealers Need This Week | The Rundown
Here is what matters in powersports this week, and what each story actually means for your store. The Dealership fiXit Rundown cuts through the headlines and tells you how the week's news lands on your floor, in your service bay, and in your next conversation with a customer. This week's rundown:...
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Fix Your Pricing Before the FTC Does: What Every Powersports Dealer Needs to Know Right Now | Anne Gambardella, VADA
The rule everyone was scared of got struck down. The enforcement did not. And the people who watch this closely believe powersports dealers are next. Anne Gambardella is the General Counsel and Executive Vice President at the Virginia Automobile Dealers Association. She has spent years helping...
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Weekly Rundown: Harley Doubles Dealer Profit + The Trade-In Wave
The week in powersports, made for dealers. This week: Harley says dealer profit should double off its Back to the Bricks plan, powersports used values are running about 10% over last year, Polaris raises its full-year numbers, the NPDA pushes to fix the freight and setup fight, why 20 groups are...
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Why Your Dealership Keeps Hiring the Wrong People: Two Powersports Recruiters Break It Down | Jaye Sanders & Kevin Vaughn
Most hiring conversations start too late. They start with where to post the job. This one starts three steps earlier, with whether you even know what you are hiring for. We brought two powersports recruiters together for this one, and they come at it from opposite sides of the table. Jaye Sanders...
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Throwback: Why the Best Dealers Learn From Outside the Industry | Tristan Wright, The Business Sherpa
This one is a throwback and the lessons apply to every dealer principal and owner listening. Tristan Wright is a business coach from Australia known as the Business Sherpa. He is not from the powersports world, and that is exactly why this conversation is valuable. Tristan built his first company...
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Throwback: The Passion Problem Killing Dealership Profitability | Michael Jones Sr, Master Technician
This one is a throwback and the lessons still land hard. Michael Jones Sr is a master technician out of Charlotte, North Carolina, with a couple of decades in the automotive world before he gave it all up to go twist wrenches on motorcycles. He spent about ten years across nearly ten different...
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1,200 Used Bikes a Year, No Dealer Fees, and a Second Store in 120 Days: Inside Lucky U Cycles with Jeremy Coon
Jeremy Coon sells around 1,200 pre-owned motorcycles a year out of a single store in Wildwood, Florida. No new franchises. No floor plan. No dealer fees. Just a used-bike machine he built from the ground up starting at 23 years old. In 2026 he took over a second location in Fort Myers and tripled...
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Master the Job in Front of You, Teach the Job Below You: Chase Vance on Climbing the Dealership Ladder
Chase Vance has a resume that is almost unheard of in this industry. He started on the parts counter in 2008 and worked his way up through every single seat in the store. Sales, finance, general manager, regional director, managing partner, and then National Director of Business Development at...
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April Was the Peak. Now Comes the Slide. What Every Dealer Should Do With Used Inventory Right Now | NPA Market Update
April was the top. May confirmed it. Now we are heading into the slide that always bottoms out around August. The question is whether your used inventory is positioned for it. Mike Murray from National Powersport Auctions is back for our pre-owned market update, and this one matters because we…
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Throwback: Stop Chasing Facebook Likes. Here's What Actually Grows a Dealership. | Joe Iribarren, Beyond Creative
This is a throwback, and the lessons are arguably more relevant now than when we recorded it. In this conversation with Brian Croft, Joe breaks down why dealers keep measuring the wrong things on social media, what actually drives growth, and the single most underused tool he sees across nearly...
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Throwback: The Elvis Story and Why You Should Never Judge a Customer by Their Cover | Joe Johnson, Tucker Powersports
This one is a throwback and it is one of the best stories we have ever had on the show. Joe Johnson spent over a decade inside dealerships across finance, sales, parts, and service before moving to the wholesale distribution side with Tucker Powersports, where he has spent more than a decade...
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Throwback: The Product That Keeps Riders in the Saddle Longer | Craig Johnson, Founder of Wild Ass Seats
This one is a throwback and it still hits. Craig Johnson is the founder of Wild Ass Seats, a Minnesota-based manufacturer of premium motorcycle air cushions built in an FDA-approved medical device facility. He started the company about 10 years ago and has spent the better part of the last decade...
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16 Business Books Every Powersports Dealer Should Read: A Joint Episode with PSB Power Hour's Brendan Baker
No topic outline. No pre-shared lists. Just two people who live inside the powersports industry every day comparing notes on the books that actually changed how they think. Jacob Berry from Dealership fiXit and Brendan Baker from PSB Power Hour sat down for a joint episode to share the business...
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The F&I Process, the Product Stack, the Pay Plan, and the Lender Strategy That Separates Elite Dealers with Alex Reyes
The national average F&I per copy in powersports is $370. Alex Reyes and his team are targeting $1,000 as their floor, not their ceiling. Alex is the General Manager at Broward Motorsports Treasure Coast in Hobe Sound, Florida, part of an eight-location group. He has spent the better part of the...
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The Money Hiding in Your F&I Office: Reinsurance, Hidden Fees, and Why Powersports Dealers Are Next on the FTC's List | Gene Silas & Jeff Barron, Brightline Dealer
Most powersports dealers have some form of reinsurance in place. Most of them have no idea what is actually in it. Gene Silas has been in the industry for over 30 years. Jeff Barron has been at it for 26. Together they run Brightline Dealer Advisors, one of the largest broker firms in the United...
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The Biggest Trade Show in the Country Just Added a Dedicated Powersports Section. Are You Going to SEMA 2026?
If you have heard of SEMA but always thought of it as a car show, this episode is going to change that. SEMA — the Specialty Equipment Market Association, just announced a dedicated Powersports section at their 2026 show this November in Las Vegas. We are talking about 153,000 total attendees,...
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The 2026 OEM Co-Op Update Every Dealer Needs to Know Brand-By-Brand Breakdown with Sarah McVean Brown
Co-op money is sitting in your OEM portal right now. Some of it expires in May. Some of it just got easier to claim than it was last year. And some of it you might not even know you have access to. Sarah McVean Brown is back for our annual OEM co-op update and we went through every major brand,...
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From Click to Close: Why 62% of Powersports Leads Never Get a Real Response | NPDA Webinar Series
Here is a number that should bother you. Only 38 out of 100 powersports dealers replied to an online digital lead in a recent study. That means the customer who just spent weeks researching, comparing, dreaming, and finally hit submit on your website is probably getting nothing back from you.…
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The 2026 ILE Study Is Out and the Numbers Are Hard to Ignore with Fran O'Hagan, Pied Piper Management
Five straight years. No meaningful progress. That is the headline from the 2026 Internet Lead Effectiveness study published by Pied Piper Management Company. More than half of all web leads sent to powersports dealerships receive no personal response within 24 hours. The dealers who do respond…
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Where Are Used Powersports Prices Heading This Spring? Mike Murray From NPA Breaks Down the Numbers
The floor is behind us. Wholesale prices are climbing. Dealer sentiment is the most optimistic it has been in years. And if you have 100-day inventory sitting on your lot right now, you need to hear this episode before it gets worse. Mike Murray from National Powersport Auctions is back for our...
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Pre-Owned Is Its Own Brand: What Every Powersports Dealer Needs to Hear With Max Materne from The Dealer Lab
Two powersports podcasts in one room. Jacob Berry from the Dealership fiXit Podcast sits down with Max Materne and Danny French of The Dealer Lab for an unfiltered conversation about what it actually takes to run a dealership in today's market. What comes out of it is one of the more honest…
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Powersports DMS Deep Dive: Inventory, AI & RFID with with Lou Pedler from ZiiDMS
Lou Pedler didn't start in software. He started at the parts counter. From parts associate to parts manager, service manager, and general manager across multiple rooftops, Lou spent years living inside the dealership before transitioning to the software side, first with Zios, then DX1, and now...
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Throwback: PPC for Powersports Dealers: Stop Wasting Ad Spend & Sell More Units with Mike Shaug
In this throwback episode of the Dealership Fix-It Podcast, I’m joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships. We break down: Why paid search still outperforms “list it on a marketplace…
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Moving Metal Podcast - Used Inventory, Dealer Marketing, and the Future of Powersports Retail
Jacob Berry joins the Moving Metal crew for a real conversation about what dealers are facing right now in powersports. We cover the state of the market, why used motorcycles are moving faster than new in many segments, how dealers should think about sourcing pre-owned inventory, and what…
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The Silent Killer on Most Powersports Dealer Websites with Mark Sheffield
Inventory listings are the foundation of the modern buying journey for powersports customers, yet most dealerships are still presenting their bikes online in ways that hurt engagement, trust, and ultimately sales. In this episode, Jacob Berry sits down with industry operator and writer Mark...
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Throwback: Dealership Growth + Leadership The “10 Pennies” Method with Phillip Orange
In this throwback episode, we sit down with Philip Orange, a Texas dealer/operator who’s scaled stores, built winning teams, and lived through the market chaos of the last two years. We cover: Why customer experience suffered during the shortage era — and how to fix it now Surcharges vs rebates...
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NPA Used Motorcycle Wholesale Trends: Cruisers, Sport Bikes, MX, SxS in 2026 with Mike Murray
Wholesale prices hit a low point in late 2025 and have already started moving up as dealers shift into spring buying mode. Mike Murray from NPA joins the show to explain what the latest market trends mean for powersports dealers in 2026, where the strongest demand is showing up, and what to be...
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Used Inventory Secrets for Powersports Dealers | Acquisition, Recon & Profit Growth with Mark Sheffield & Kyle Reid
Used inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win. In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing...
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Inventory Discipline, DMS Data & Dealer Profitability with Brian Tierney from Lightspeed
In this episode, Jacob Berry talks with Brian Tierney of Lightspeed about how data-driven dealers outperform emotional ones. They discuss aging reports, flooring pressure, CRM discipline, mobile service opportunities, industry benchmarks, and how AI will reshape dealership operations over the…
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Throwback: Family Dealerships, Dealer Associations & Leadership Reality with James Myers
What happens when dealers don’t have a strong voice at the state level? In this throwback episode of the Dealership Fix-It Podcast, James Myers of Valley Cycle Center shares real-world insight from a multi-generation family dealership operating for more than 50 years. We cover: Why dealer...
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Aging Inventory Killing Your Dealership? Here’s the Fix With MPN (AIMExpo Panel)
Inventory levels have flipped. What used to be a shortage problem is now an oversupply problem. At AIMExpo’s Dealer Excellence Stage, we broke down what separates dealers who are moving inventory profitably from those getting crushed by flooring costs and aged units. In this episode: Why most...
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MIC + AIMExpo: Dealer ROI and Why the Industry Must Be Protected with Cinnamon Kernes
Cinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council (MIC) and Show Director of AIMExpo, joins Jacob Berry to break down what dealers often don’t see day-to-day: how advocacy, research, market expansion, and industry events connect to dealership success. We cover: Cinnamon’s...
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Throwback: Hiring the Right People Starts With the Right Story with Jay Sanders
Great dealerships aren’t built by accident, they’re built by putting the right people in the right seats and telling the right story. In this throwback episode of the Dealership Fix-It Podcast, Jacob Berry is joined by Jay Sanders of Dream Team Referrals, a recruiting firm focused on Powersports,...
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How MSF Builds New Riders and Why Dealers Should Partner with Them with Robert Gladden
The Motorcycle Safety Foundation (MSF) trains hundreds of thousands of riders every year, yet many dealerships don’t fully understand how powerful MSF partnerships can be. In this episode, Jacob Berry speaks with Robert Gladden, VP of Training Operations at MSF, about how rider education fuels...
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From GM to Aftermarket: The Dealer Playbook Angel Hacker Learned the Hard Way
Angel Hacker has worked in nearly every profit center in powersports; sales floor, fixed ops, GM leadership, OEM (Polaris), Harley marketing + BDC buildout, and now aftermarket sales leadership at SBS Friction (Brembo Group). This episode is a real-world breakdown of what actually moves the…
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Throwback: Compliance Isn’t Optional: How Dealers Stay Out of Hot Water | Randy Felice (Part 3)
Compliance isn’t glamorous, but ignoring it can destroy a dealership. In Part 3 of our throwback series with Randy Felice, Dealer Principal of ANS Motorcycles, we tackle one of the most overlooked topics in the powersports industry: compliance. From advertising regulations and finance laws to…
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Throwback: Ask for Help or Fall Behind: Coaching, OEM Support, and Compliance Resources with Randy Felice (Part 2)
In this throwback Part 2 with Randy Felice, Dealer Principal of ANS Motorcycles, we get into a topic most dealerships avoid until it is too late: asking for help. Randy breaks down how he developed real management skill, how business coaching works when you do it right, and how to build internal...
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Throwback: Building Dealership Processes That Actually Stick with Randy Felice
In this throwback episode of the Dealership Fixit Podcast, we're joined by Randy Felice, Dealer Principal of ANS Motorcycles in Roseville, California. Randy shares how ANS uses slower seasons to build systems, train teams, and create consistency across sales and service. From service advisor...
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15 (Audio) Books To Make You Better This Year (Sales, Marketing, Leadership, and Dealer Systems)
Like you, I do not have time to sit down and read. Between building a company, travel, staying healthy, and family, quiet reading time is not realistic. But learning still matters. So this year I went all in on audiobooks. Gym. Sauna. Dog walks. Driving. Early mornings. Late nights. And I learned...
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The Dealer Marketing System: Move Aged Units, Build Offers, Run Ads That Convert
If you want to sell more units, stop chasing random marketing ideas. Build a system. In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business. We cover inventory merchandising, first...
About this show
Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life.In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.
Hosted by
Jacob Berry
Categories