How Much Are YOU Willing To Spend To Keep A Customer? (Episode 028 - The Marketing Gateway Podcast)

Ever lost a customer over just a few cents? Listen to my story from my McDonald's days and learn how small mistakes can lead to big consequences in customer relationships. It’s a wake-up call for all businesses to prioritize customer satisfaction! What’s the craziest reason you’ve heard for someone leaving a brand? SOURCES: https://hbr.org/2014/10/the-value-of-keeping-the-right-customers https://www.vox.com/the-goods/22870250/nft-beanie-baby-price-guide-bubble-princess-value https://www.npr.org/2024/03/10/1236458377/charity-roundup-donations-stores-fundraising Attributions: Tetiana Horielova for the McDonalds coffee picture Kenny Eliason for the picture of money Belle Collective for the couple holding hands picture Vitaly Gariev for the coffee serving picture Kelly Sikkema for the broken heart picture Swello for the person on the phone picture ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com Copyright 2025, The Research & Planning Group, Inc.