How Much Budget Should You Allocate for Creator Campaigns

from Get Hyped Influencer Marketing Podcast · host mtjohnston42

The #1 budget mistake brands make with creators?💸 Spending it all on partnerships… and leaving nothing for amplification.Dan Coughlin’s framework:Expect creator rates around $0.10 per view (TikTok/IG reels avg).Save 30–40% of your budget for creator fees.Save 60–50% for paid amplification (Spark Ads, whitelisting, etc).That way, you control reach, target the right audience, and maximize ROI.

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This episode is 3 minutes long.

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This episode was published on August 28, 2025.

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