How Much Equity to Give Up

How much equity should you give up to the investors? Friends & Family Round: Less than 10% most often in the 5-6% Angel Round: It's 20-25% VC Series A Round: 25% to 30% It's important to keep the founders motivated so if too much equity goes to investors, there's little incentive for the founders to keep going. As a startup, you want to see value from the investors in addition to funding. Typically, family and friends can only help a little. The startup can also use a convertible note which is a debt instrument that converts to equity later. This delays the valuation discussion until the startup has built products, closed customers, and the values in the business are more clearly defined. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today!