EPISODE · Apr 24, 2026 · 50 MIN
How Much It Costs to Get a Customer With Facebook Ads
from OWNR OPS Podcast
Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners. Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing.Apply here: https://www.skool.com/ownropsMost land-clearing operators running Facebook ads are tracking the wrong metric. In this episode, Austin Gray sits down with Jacob Neffendorf — founder of Rise Online, a growth agency for land clearing businesses — to break down the real math behind paid advertising: customer acquisition cost, lifetime value, and the ratio that tells you if your ads are actually working.What you'll learn:How to calculate your true cost to acquire a paying customerThe CAC-to-LTV ratio every operator should knowWhy speed to lead has a bigger impact on revenue than most realizeHow to grow without touching your own moneyWhat to look for when setting up your first Facebook ad campaignLand clearing business has some of the best margins out there — but only if you know your numbers. Stop guessing and start growing on purpose. 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
What this episode covers
Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners. Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing.Apply here: https://www.skool.com/ownropsMost land-clearing operators running Facebook ads are tracking the wrong metric. In this episode, Austin Gray sits down with Jacob Neffendorf — founder of Rise Online, a growth agency for land clearing businesses — to break down the real math behind paid advertising: customer acquisition cost, lifetime value, and the ratio that tells you if your ads are actually working.What you'll learn:How to calculate your true cost to acquire a paying customerThe CAC-to-LTV ratio every operator should knowWhy speed to lead has a bigger impact on revenue than most realizeHow to grow without touching your own moneyWhat to look for when setting up your first Facebook ad campaignLand clearing business has some of the best margins out there — but only if you know your numbers. Stop guessing and start growing on purpose. 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!
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How Much It Costs to Get a Customer With Facebook Ads
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