OWNR OPS Podcast

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorYou're not stuck because you're not working hard enough. You're stuck because you're working hard on the wrong thing. I know because I've done it — and I still catch myself doing it. This episode is the framework I use to stop.What we cover:The 3 questions to ask before spending time on any decision in your businessLeads, sales, hiring, pricing/cash — the four constraints and how to know which one is yours right nowWhy shiny object syndrome shows up as new equipment, new services, and new businesses — and how to recognize it fastDocument, demonstrate, delegate — the hiring system that lets you get off the machineI've made every one of these mistakes myself — chasing new equipment before my schedule was full, adding services before I had the hiring figured out, avoiding the uncomfortable thing by going back to what I already knew how to do.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorMost land-clearing owner-operators are wearing 4 hats at once — and wondering why nothing's scaling.In this video, I break down the 3 things every business 0–$1M has to nail: Price, Pipeline, and Playbook.In this video:✅ The 3 hats every owner-operator wears — and which one to delegate first✅ Facebook vs. Google ads: real return on ad spend data from actual accounts✅ Why the Andromeda update changed everything about Facebook ad creative✅ Why being booked out 9 weeks means it's time to raise your prices✅ Price. Pipeline. Playbook. — the system I use to help operators hit consistent 80–100k monthsStop guessing and start building a business that actually pays you. This episode breaks down the exact playbook I use to go from owner-operator to seven figures.🔥 Service We Use 🔥📞 Quo (formerly OpenPhone) — one app for all your business calls and texts, plus an AI assistant (Sona) that answers questions, captures leads, and summarizes conversations. Stop missing calls. Start booking more jobs.➡️ Get 20% off your first 3 months: http://quo.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners. Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing.Apply here: https://www.skool.com/ownropsMost land-clearing operators running Facebook ads are tracking the wrong metric. In this episode, Austin Gray sits down with Jacob Neffendorf — founder of Rise Online, a growth agency for land clearing businesses — to break down the real math behind paid advertising: customer acquisition cost, lifetime value, and the ratio that tells you if your ads are actually working.What you'll learn:How to calculate your true cost to acquire a paying customerThe CAC-to-LTV ratio every operator should knowWhy speed to lead has a bigger impact on revenue than most realizeHow to grow without touching your own moneyWhat to look for when setting up your first Facebook ad campaignLand clearing business has some of the best margins out there — but only if you know your numbers. Stop guessing and start growing on purpose. 🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business? 📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorGet 20% off Jobber here: https://go.getjobber.com/ownropsWondering if Jobber is right for your land clearing or forestry mulching business? This video shows you exactly how to use it.I walk Ryan from Clear View Brush Control through the four things that will change how you run your operation: sending quotes, scheduling jobs, sending invoices, and collecting Google reviews — all inside Jobber.What's covered:✔️ Sending quotes with before/after photos, deposits, and contracts built in✔️ Scheduling jobs so your crew has the full scope without calling you✔️ Closing jobs and sending invoices in one click✔️ Adding Google reviews to your quotesIf you've been running your business out of text messages and spreadsheets, this video gives you the exact workflow to look more professional, get paid faster, and stop losing track of jobs. Watch it once and you'll know exactly how to set Jobber up the right way from day one.

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorIf you don't have a predictable lead engine, you're just running around like a chicken with your head cut off.In this episode, Jacob Neffendorf and I break down the 3 constraints every land clearing operator hits — leads, sales, and talent — and exactly what to do at each phase. I also share the mistake I made in the early days of Bear Claw.If you're doing $0–$250K a year and trying to figure out how to grow, this one's for you.In this episode:✅ The 3 constraints every land clearing business hits ✅ How to get your first consistent leads without spending a dime on ads✅ The Rule of 100 and how it changes everything✅ Speed to lead and why it separates guys who win from guys who quit✅ Crew day rates, production rates, and how one underbid job can nearly destroy a business✅ Shiny object syndrome — and how to know when you're avoiding the real problemYou've got two options — throw in the towel and make excuses, or go figure it out. If you're still watching, I already know which one you are. Now go call your leads fast.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorMost land clearing guys are losing jobs they don't even know they lost. The lead came in, nobody followed up fast enough, and that customer called the next guy.I sat down with Jacob from Rise Online Ads to show you exactly how we fix that.In this episode:📌 What a real sales pipeline looks like and how to work it daily📌 Speed to lead and why it's the biggest thing you're not doing📌 Zapier — the $30/month tool that connects everything📌 Jobber vs. Go High Level and when to use both📌 The 72-hour booking machine📌 How a 2% close rate lift = $120K more per year📌 The AI tools we're using right now for estimating and follow-up🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorIf you're getting leads but not closing deals, this episode breaks down exactly why.Jacob and I talk about what the best operators do different—so you can stop missing easy money, stop doing everything yourself, and start growing the right way.If you feel like you're busy but things aren’t scaling… this is for you.What you’ll learn:✅ Why most operators lose deals before they even talk to the customer✅ How small actions (like fast follow-up) can add $10K–$100K+✅ Why doing everything yourself is slowing you down✅ How one operator turned $60K into $1.2M✅ Why mindset and hiring better people changes everything✅ The real difference between average operators and top performersIf you're an owner-operator trying to grow your business, this video will help you close more jobs, build better systems, and stop leaving money on the table.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorIf you're busy but not profitable, this episode breaks down exactly why. Jacob and I dive into the real numbers behind running a land clearing (or any home service) business—so you can stop undercharging, stop burning out, and start keeping more money.If you're booked out 30–60 days and still not making what you should… this is for you.What you'll learn:✅ Why most operators are working for free✅ How to calculate your true cost per day✅ When and how to raise your prices✅ Why fewer jobs can actually make you MORE money✅ How marketing creates demand (and better customers)If you're an owner-operator trying to figure out why you're busy but not profitable, this video will help you understand your numbers, price your jobs correctly, and build a business that actually pays you.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

Most contractors rely on word of mouth — and it creates a cycle of being slammed with work one month and completely slow the next.In this episode of the OWNR OPS Podcast, I sit down with Jacob from Rise Online Ads to talk about how contractors can stay booked year-round without burning out.Jacob also shares a story about spending $15,000 on ads and getting zero clients — and why not quitting ended up being one of the best decisions he made.In this episode we cover:• Why most contractors quit marketing too early• How paid ads compound over time• The mistake of relying only on referrals• How to stay busy during slow seasons• How to create offers that bring in better jobs• The 5 levels of customer awareness in marketingIf you run a land clearing, excavation, tree service, or home service business, this episode will help you build a more consistent pipeline of work.

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorMost land clearing contractors waste money on Facebook ads.In this episode, we break down the exact system we’re using right now to generate real leads — not junk form fills.You’ll learn:🟠 The simple video ad script that converts🟠 How to target the right land owners🟠 Why drone footage doesn’t work🟠 How much to spend per day🟠 How to fix bad leads🟠 The follow-up system that actually closes jobs🟠 How to scale using more creatives (Andromeda update)If you’ve never run ads, this will get you started. And if you’re already spending $1K–$5K/month, this will help you scale profitably.📥 Get the ad scripts + checklist: Join the free OWNR OPS Skool group:👉 https://skool.com/ownrops

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsMost land clearing companies don’t lose jobs because of price.They lose them because of bad sales process.In this episode of OWNR OPS Podcast, we break down the exact system to stop losing jobs you should be winning.You’ll learn:📌 Why sales is the #1 growth constraint in land clearing📌 The 5-minute speed-to-lead rule (and why it matters)📌 The 72-hour booking machine📌 How to follow up without “being annoying”📌 The 10–15 touch rule that separates pros from amateurs📌 How to control the call and sell the on-site estimate📌 Why billion-dollar companies obsess over processIf you’re an owner-operator or running crews, this is the difference between:$300K/year… and multiple seven figures.Sales solves cash flow.Sales solves growth.Sales solves most problems.📥 Free pricing spreadsheet + sales templates:https://skool.com/ownrops🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Apply for OPS Accelerator ➡️ https://ownrops.com/accelerator

In this episode, I sit down with Marlena from G&M Companies to talk about how she’s using Jobber to run a $5.5M excavation, residential, commercial, snow, and boulder business — and where it works really well (and where it doesn’t).We get into:How she protects margins with deposits and final paymentsHow quotes flow straight into jobs and invoicesBuilding simple checklists so sales → ops handoffs don’t breakTracking time, payroll, and job costsManaging 100+ snow visits without nonstop phone callsThe real pros and cons of Jobber as you growWhy progress billing gets tricky in commercial dirt workIf you’re in land clearing, excavation, snow, tree work, or residential services, this is a practical systems conversation you’ll want to hear.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ ⁠https://skool.com/ownropsIn this episode of the OWNR OPS Podcast, I sit down with Jacob Neffendorf from Rise Online Ads & Land Clearing Growth to break down exactly how land clearing operators go from one machine to booked solid by fixing their lead flow.This week is all about one thing:👉 How people find out you exist — and how you turn that attention into real jobs.What you’ll learn in this episode:☑️ How to build a predictable lead flow instead of relying on word of mouth☑️ Why Google Business Profile is non-negotiable (and how to actually rank it)☑️ The fastest way to stand out in your local market with 10+ reviews☑️ Why most land clearing companies are losing money on ads (and how to fix it)☑️ How to dominate small local service areas before expanding☑️ Why documenting your work beats “creating content”☑️ The Speed-to-Lead rule (and why calling fast matters more than lead volume)☑️ How 6–8 follow-ups dramatically increase booked jobsIf you’re in land clearing, forestry mulching, or fire mitigation and want a predictable flow of work, this one’s for you.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsIn this episode of the OWNR OPS Podcast, Tyler “StumpGuyTy” Mumford breaks down the exact cold texting system he used to build a $275K solo operator stump grinding business, with 60–70% of revenue coming from B2B subcontract work.This is a simple, repeatable way for contractors to land consistent subcontract jobs without ads or cold calling strangers all day.Inside the episode:✅ How to identify your ideal B2B target contractor✅ Using Google Maps Scraper to build lead lists✅ The exact cold text message that gets responses✅ Why Tyler sends 40 cold texts per day✅ Turning cold texts into warm calls that convert✅ What to say when contractors ask about pricing or equipment✅ Why contractors prefer subbing work instead of buying equipment✅ The follow-up text that unlocks more responses✅ How this works for stump grinding, land clearing, excavation, driveway grading, and more.If you want predictable B2B work and to become the go-to subcontractor in your market, this episode is a must-watch.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsIn this episode of the OWNR OPS Podcast, I’m back with Jacob Neffendorf of Rise Online Ads / Land Clearing Growth to break down the best land clearing markets in the U.S., and why market selection matters, but doesn’t limit your ability to hit seven figures.Jacob runs ads for 100+ land clearing companies nationwide, and we get into the real-world data behind:Top land clearing statesWhy the South dominates demand (climate, regrowth, terrain, year-round work)Search volume vs competition: how to judge a market before you commitThe “2,500 searches / 10 competitors” framework (and the math behind predictable weekly jobs)Average ticket sizes (skid steer vs dedicated mulchers) + what drives bigger contractsThe real costs of mobilization, and why job size matters (especially with big iron)When it actually makes sense to upgrade from skid steer mulching → dedicated machinesNew vs used equipment strategies from top operators (warranty, dealer support, downtime)If you’re running a land clearing or forestry mulching business or thinking about starting one, this episode will help you pick smarter markets, price better, and scale without killing cash flow.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsIn this episode of the OWNR OPS Podcast, I’m sitting down with Tyler Mumford (StumpGuyTy) from Grind Time Stumps to break down what it really takes to win as a solo owner-operator in the stump grinding business.Ty shares his real 2025 numbers, what changed from year one, and the #1 thing most guys get wrong: they buy the machine before they learn how to land jobs.If you’re trying to start a stump grinding business, get more stump grinding leads, or build a simple blue-collar service business with strong cash flow, this is the playbook.What you’ll learn:✔️ How StumpGuyTy made $200K in 2025 running solo✔️ The hardest part of stump grinding: landing jobs (not grinding stumps)✔️ His contractor outreach system: cold texting → calling → referrals✔️ Why he says: rent before you buy (prove demand first)✔️ When to start saying NO to bad jobs (and make more per hour)✔️ Contractor work vs direct customers (and how the mix shifts over time)✔️ How referrals start compounding once you deliver a great experienceIf you’re an owner-operator and you’re trying to get your next 10 jobs, this episode will give you the exact mindset + actions to move.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

In this episode of the OWNR OPS Podcast, Bodhi Gallo from Stryker Digital shares about his biggest lesson from 2025:Go from player to coach — and delegate at the right time.We cover:✅ When to delegate (and when NOT to)✅ How to stop being the bottleneck✅ Simple SOPs that actually get used (short videos + quick memos)✅ How Bodhi trains sales reps faster using AI✅ AI tools they’re using: ChatGPT, Claude, Replit (+ Whisper Flow)✅ Why building a brand matters more than ever for home service businessesIf you own a local service business — this will help you build systems, train your team, and get more done without burning out.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️⁠⁠ https://skool.com/ownrops⁠⁠Can AI actually help blue collar businesses grow faster, price smarter, and create content at scale? Jacob Neffendorf says yes—and he’s built the systems to prove it.In this episode, Austin Gray sits down with Jacob, founder of Rise Online Ads, to unpack how land clearing and service businesses can use ChatGPT, Claude, and Gemini to train AI on their pricing, content, and operations.From custom GPTs that generate estimates to AI-trained content machines pumping out 300+ posts a year—this is a blueprint for smarter, leaner growth in 2025.You’ll learn:How to train AI to write estimates and proposals like a proThe 12-month content prompt that generates 300+ ideasClaude vs. Gemini vs. ChatGPT—when to use which toolWhy offering one service dominates SEO and builds trustThe upsell framework every owner-operator should masterIf you run a land clearing, excavation, pressure washing, or any local service business—this one’s packed with tactical gold.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

WELCOME TO SEASON 3 of the OWNR OPS Podcast. 🎙️🔥We’re starting this season with a banger — Owen is 19 years old, built a land clearing business from scratch, and did $37,000 in his first month.The wild part? He pre-sold $20,000+ in land clearing jobs before he even bought his first machine. No excuses. Just action.We break down:✔️ Why he pivoted from stump grinding → land clearing✔️ How he used Facebook ads to generate leads fast✔️ The difference between low-ticket vs high-ticket services (CAC → LTV)✔️ How he handled sales calls + booked site visits✔️ How he closes jobs in person (with a simple checklist)✔️ Pricing, minimums, and keeping the business operationally simple✔️ His plan to scale to $1M revenue in 2026If you’re trying to grow a local service business, this one is loaded with real tactics you can steal.👉 Join the free OWNR OPS community: https://www.skool.com/ownrops🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter

Welcome to Season 3 of the OWNR OPS Podcast 👊This season is focused on helping service business owners:✅ get more leads✅ win more jobs✅ and build systems that scaleWe’ll be talking marketing, sales, and operations with real operators and specialists—sharing what’s working right now and what you can actually take action on.If you’re building a blue-collar or home service business and want to grow faster (without chaos), you’re in the right place.👉 Join the free group and get around other owners doing the work: https://www.skool.com/ownropsWork hardDo your bestNever settle for less

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsCan AI actually run parts of your blue collar business better than you? Andy Walker thinks so—and he built the tools to prove it.In this episode, Austin Gray sits down with Andy, co-founder of Stryker Digital, who shares how he used ChatGPT, Claude, and Replit to build a custom retention system in just 10 days—something that would’ve taken 30 devs a full year.From SOP automation and speed-to-lead hacks to real-time customer health scores and AI lead qualification—this is a blueprint for the future of service-based businesses.You’ll learn:Why “mega prompts” are the secret to getting elite AI outputsHow to automate SOP creation using ChatGPT’s Canvas toolAndy’s AI sales system that flags churn risks before they happenWhat tools and data you need to train an AI assistantWhy home service businesses are primed for an AI-powered takeoverIf you’re in HVAC, roofing, land clearing, or any service business—this episode gives you a look into how the pros are building the future with AI.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️⁠ https://skool.com/ownrops⁠Can you really make 6 figures in 60 days—and still run a tight, high-ticket business? Steve Hunsaker proves it's possible.In this episode, Austin Gray sits down with Steve, founder of Valley Christmas Lights and Home Service Accelerator, who shares the exact systems, sales playbook, and paid ad strategies behind his explosive seasonal success.From postcard ROI and CRM attribution to speed-to-lead systems and why he won’t train competitors in his own market—this is a masterclass in building lean, profitable service ops.You’ll learn:How Steve turned $5K in postcard ads into $28.5K in October salesWhy accurate lead tracking is non-negotiable for growthThe speed-to-lead system that outpaces every competitorWhy sticking to high pricing builds a better business long-termHow to avoid being “busy but broke” in seasonal servicesIf you’re in lights, landscaping, junk removal, or any local service business—this episode is packed with tactical clarity.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here:⁠ https://go.getjobber.com/ownrops-youtube⁠🚀 Get ranked #1 On Google With Stryker SEO:⁠ https://stryker-digital.com/?el=oo⁠💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros:⁠ https://dialedinbookkeeping.com/ownrops⁠Want to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: →⁠ https://ownrops.com/newsletter⁠Don’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️https://skool.com/ownropsHow should land clearing operators price their jobs in 2025?In this episode, Austin Gray sits down with Jacob Neffendorf, founder of Land Clearing Growth, to unpack everything from day rates vs. project pricing to instant estimate tools, client education, and why pricing transparency actually drives better leads.Jacob shares what’s working right now across 120+ land clearing companies—from pricing psychology and “good, better, best” packages to avoiding tire kickers, improving qualification, and marketing smarter on Facebook.You’ll learn:Why job-based pricing usually beats hourly or day ratesHow to use estimate tools to qualify leads before you ever pick up the phoneThe top mistakes new operators make when pricing their first few jobsHow to get local Facebook content ranking on GoogleWhat mindset shift Jacob says will unlock better clients (and more profit)If you're in land clearing, fire mitigation, or any blue-collar service business—this episode is packed with tactical, field-tested insights you can apply today.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing ➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletter

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsCan AI really generate construction estimates better than a human? Alex Boyd says yes—and built the proof.In this episode, Austin Gray sits down with Alex, founder of Brushwork Land Clearing, who reveals the full tech stack he uses to automate his sales process from start to finish.Using a pendant to record conversations, ChatGPT to summarize and price jobs, and Housecall Pro to send instant estimates—this is the future of blue-collar automation.You’ll learn:How Alex trained AI to understand brush density, terrain, and job pricingThe exact tools he uses to automate everything from estimates to social postsWhy switching from per-day to per-project pricing was a game changerHow AI helps land more jobs with better accuracyThe framework any contractor can use to build their own AI estimating systemIf you’re in land clearing, landscaping, tree service, or any local service business—this episode is packed with real-world, tactical automation strategies.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsHow do faith and business intertwine in the life of an entrepreneur? In this episode, Austin Gray talks with Alex Kirby, a former pastor who turned his passion for landscaping into a thriving multi-million-dollar business. Alex shares his journey of overcoming initial challenges, scaling debt-free, and how his faith played a pivotal role in his success.Alex reveals:How he built Trifecta Landscaping from the ground upThe importance of aligning business with your core valuesMarketing strategies that didn’t require big ad spendThe mindset shifts required to scale past the $250K revenue barrierWhy he chose to franchise and the lessons from his expansionWhether you’re a tradesman or an entrepreneur, Alex’s insights on blending faith, hustle, and business are invaluable. Tune in to learn how to grow your business and create a lasting legacy while staying true to your values.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

What’s the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.Andy shares:His practical $2K podcast/production mindset applied to service marketing.A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.Whether you’re in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably. Listen in to turn your marketing into a durable growth engine.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsHow do you scale a land clearing / forestry mulching / fire mitigation business from busy operator to true owner? In this live episode, Austin Gray talks with Jacob Nefendorf (Rise Online Ads, Land Clearing Growth) right after the $100M Money Models launch and an acquisition.com strategy day. Jacob lays out the exact marketing and ops moves that drive qualified jobs—not vanity views.You’ll learn:The Operator → Owner path at $1M, $5M, and beyondHow to define and qualify your ideal customer (machines, revenue, mindset)The 72-Hour Booking Machine to 3× your close rate from existing leadsWhy pricing pages & “cost to clear land” content cut tire-kickersThe framework: test on TikTok/IG → scale winners with Meta adsWhen YouTube beats everything for older landowners & educationSystems and processes that make your company sellableFollow Austin (THE OWNROPS) and Jacob (Land Clearing Growth), grab the free book via growth.riseonlineads.com, and subscribe to the OWNROPS Podcast for more service-business growth playbooks.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsAre Facebook ads dead for local service businesses? Not even close.In this episode, Austin Gray chats with Jacob Neffendorf, founder of Rise Online Ads — an agency managing Facebook ad campaigns for over 125 land clearing businesses nationwide. Jacob unpacks how he’s helping operators land six-figure jobs, get 100+ leads per month, and scale with simple, proven strategies.You’ll learn:How one video ad landed a $425K right-of-way clearing jobJacob’s preferred pricing model: day rate vs. by-the-jobThe biggest mistake land clearing operators make in salesWhat to say in a 2025 Facebook ad (hint: targeting is changing)How focusing on one niche can transform your agency or service businessWhether you’re a contractor or a marketer, this is a tactical deep dive into what’s actually working right now.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-spotify🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=oo💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsWant to know how Meta ads can transform your local home service business? In this episode, Steve Hunsaker, a successful entrepreneur with years of experience in running Meta (Facebook & Instagram) ads, shares his proven strategies for generating high-quality leads, building brand recognition, and scaling effectively through digital marketing.Steve dives deep into:How Meta ads help local businesses build trust and drive conversionsTargeting high-income neighborhoods with laser-focused adsThe importance of video content and humor in capturing attentionUsing lead forms and adding friction to filter out low-quality leadsReal-life examples from his Christmas light business successHow to use Meta ads for both lead generation and brand buildingWhether you’re a local business owner, marketer, or entrepreneur, this episode offers invaluable insights on running Meta ads profitably and creating ad campaigns that deliver results. Listen in to learn how to make Meta ads work for you and scale your business effectively.🔗 Follow Steve on Instagram: https://www.instagram.com/valleychristmaslights 🔗 Check out their website: https://www.stevehunsaker.com 🔥 Services We Use 🔥📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. https://www.quo.com/We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops-youtube🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsHow do you start a land clearing business from scratch and scale it into a seven-figure company?In this OWNR OPS Live Q&A, Austin Gray (founder of Bear Claw Land Services) shares the exact playbook he used to build his business around fire mitigation, excavation, and driveway grading.Inside, you’ll learn:How Austin landed his very first $3,500 jobWhy a website & Google Business Profile are non-negotiableWhen to rent vs. buy equipment like skid steers & mulcherHow to charge $2,500/day and build profitable bidsFacebook & YouTube ad strategies that actually generate callsWhy “speed to lead” closes more jobs than any other tacticHow to get consistent five-star reviews & dominate your marketIf you’re a contractor, service business owner, or aspiring land clearing pro—this episode gives you the unfiltered blueprint to launch and grow.🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsHow do you validate demand, buy heavy equipment, and scale a land clearing business profitably? In this episode, Austin Gray talks with Alex Boyd, founder of Brushworks Services Co., about starting and growing a land clearing business from scratch.Alex shares:Why he invested $90K into a skid steer and mulcherThe keyword research that revealed untapped demandMistakes he made on pricing and financing (and how he fixed them)How grapple attachments add nearly 100% profit marginThe real cost of maintenance, warranties, and downtimeWhy he runs Facebook video ads with a local-first strategyHow he integrates Jobber, HouseCall Pro, and GoHighLevel into his workflowThe surprising snow plowing side hustle at $375/hr per skid steerIf you’re an entrepreneur looking at excavation, forestry mulching, or other heavy equipment businesses, this episode is a must-listen.🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsIn this episode, Dave Sheridan from Ascension Tree Care reveals the challenges and triumphs of growing his tree service business from $290K to $550K in just two years. Dave dives deep into his equipment investments, B2B partnerships, and how he successfully navigated marketing through Google Ads and reviews.Dave discusses:His $130K initial equipment investmentHow mini skids became a game-changerB2B strategies for landscapers and golf coursesThe ins and outs of running Google Ads and generating reviewsThe impact of plant healthcare on the businessFamily business dynamics and scaling with partnersListen in to hear how Dave scaled his service-based business through determination and strategic decisions. Get inspired by his story of entrepreneurship and growth.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownerops-spotify💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰Learn Google Business, Facebook Ads, and Automation tips for your Blue Collar Business ➡️ https://skool.com/ownropsHow do you hire employees who actually stick around?Austin Gray sits down with Patrick Murphy, founder of Cascade Home Cleaning, to unpack why recruiting is the single biggest bottleneck in service businesses—and how to fix it.Patrick reveals:Why every great hire adds $130K in annual revenueHis proven recruiting funnel modeled after sales & marketingHow to use Indeed, automation, and strong copy to attract better candidatesThe secret to disqualifying bad fits early (and saving yourself months of headaches)His full multi-step hiring process: applications → screening → test clean → offerThis isn’t theory—it’s the exact framework Patrick uses to manage 20+ employees in a highly competitive, high-turnover industry.If you own a cleaning service, landscaping company, snow removal business, or any local service operation—this is a must-listen playbook for scaling with the right team.🔥 Services We Use 🔥📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. http://quo.com/ownropsWe use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify⁠🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsWhat does it take to buy a 103-year-old business and scale it in today’s competitive home services market?In this episode, Austin Gray talks with Hardy Farrow, entrepreneur and owner of Longacre Company, a full-service plumbing, HVAC, electrical, and remodeling business. Hardy previously built and exited multiple companies—and now applies those lessons to operating and growing a multi-division service company.Hardy shares:Why perfection is the enemy of growth (and why 85% is enough)Recruiting strategies that actually work (and why “motor” matters most)Sequencing problems and prioritization for scalingHow to balance specialists vs. generalists on your teamMarketing lessons from B2C funnels, reviews, and Thumbtack adsWhy location and zip code targeting are underrated growth leversHard-won lessons from cutting new construction and doubling down on residentialWhether you’re running a service business, building a local brand, or just love hearing how real operators think, Hardy’s insights will help you think differently about growth, hiring, and execution.👉 Tune in and learn how Hardy scaled a 103-year-old business while staying focused on people, process, and profitability.🔥 Mentioned in This Episode We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-spotify🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=oo📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownropsWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

📈Access my free Blue Collar Growth Training: https://start.ownrops.com🎓 Join OWNR OPS Skool Group: skool.com/ownropsIn this episode of the OWNR OPS Podcast, I’m sharing an important decision we just made inside Bear Claw Land Services that I believe will change the future of our business.Over the past three years, we’ve said “yes” to a lot of different work—trees, dirt, foundations, driveways. But after tracking the numbers, analyzing the systems, and watching what’s actually working, we finally made the call to focus on one service and dominate our local market.If you’re a home service business owner, contractor, or operator who’s trying to grow past that first $100K–$500K in revenue, you’ll want to hear this. I break down:Why focus beats being a jack-of-all-trades in the service business.Lessons I learned from interviewing 7- and 8-figure contractors on this podcast.How systems like Jobber and Go High Level help track leads, quotes, and average job size so you can make smarter business decisions.Why optimizing your Google Business Profile and running simple Facebook Ads are the best top-of-funnel strategies for local services.What “fire mitigation” is, why we’re focusing on it, and how specialization gives clarity to your marketing, sales, and operations.The 80/20 rule in action: how 20% of services usually drive 80% of profits.👉 If you’re early in business, my advice is simple: pick one service, become known for it, and pour gas on that fire.

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsHow a residential cleaning company hit a $1M+ run rate with production pay.Owner David Loria (Squeakies Cleaning) explains the exact changes that unlocked growth: moving from 2-person crews to solo cleaners, adopting production pay, targeting 35–40% labor on each job, and pricing toward ~$60/hr effective. He also walks through the Made Central stack (and why ~$1,000/mo is a steal) plus the community advantages that come with it.You’ll learn:What convinced David to adopt production pay (and how employees ended up earning more).How soloing doubled jobs and halved time on standard cleans.The real-world math: example job at $309/4 weeks dropping from ~8 hrs to ~4.Tooling & ops: Made Central for payroll, price increases, compliance, and reporting.Scale & next plays: about $85K/month run rate, hiring plans, and a new SaaS with 11 paying customers.If you’re growing a service business or optimizing a home-services podcast pipeline, this episode is a masterclass in incentives, pricing, and process.🔗 Connect with David 🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing.➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops-youtube📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsAI is revolutionizing sales, customer service, and business operations. In this episode, Austin Gray talks with Nikolas Hulewsky about the latest advancements and how he’s implementing AI in his businesses. From automating sales follow-up with AI chatbots to optimizing lead qualification with CRM tools like Go High Level, Nik reveals how small businesses can use AI to save time and increase efficiency.In this episode, you’ll learn:The future of AI-powered sales and customer serviceHow AI tools like Claude and GPT are transforming how we organize and leverage dataNick's journey in applying AI to his healthcare acceleratorTips for automating lead capture and follow-up to scale your business🔗 Follow Nikolas on Spotify: Nikonomics🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. ⁠http://quo.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

What’s holding you back from scaling your service business? In this episode of the OWNR OPS Podcast, Austin Gray interviews Steven Nash—private equity operator and partner to dozens of HVAC businesses. Steven shares how he helps business owners go from $800K to $100M+ by solving one bottleneck at a time.You’ll learn:Why small businesses stay small—and how to break throughHow to calculate your exact growth targets using simple mathThe difference between working on vs. in your businessHow systems, SOPs, and hiring checklists unlock freedomWhat founders need to understand about finance and cash flowThe visionary vs. executor framework: when to pick your laneIf you’re a service-based business owner ready to scale with intention and accountability, this is the episode you’ve been waiting for.🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros:https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

What happens when a college dropout takes massive action—twice a year?In this episode, Austin Gray talks with Andrew Rampulla, the founder of two seasonal service businesses: a softwash company in New York and a Christmas lights company in Florida.Andrew shares:How he got his first client from a Facebook postWhy he alternates between NY and FL to maximize revenueHow he hires and builds systems for repeatable successHis content & review strategy to attract local leadsThe key mindset shifts that helped him cross 6 figuresThis episode is a must-listen for anyone building or scaling a local service business—especially if you’re tired of 9-to-5 and want to take control of your calendar.Listen now and learn how to stack seasons, scale smart, and simplify your hustle.🔗Follow Andrew on X: @rampulla_andrew🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsIn this episode of the OWNR OPS Podcast, I sit down with Spencer Claeys, an exterior home service business owner and YouTube creator with over 264,000 subscribers and viral TikTok success. Spencer shares his journey from starting a roof washing business in Washington to building a loyal online following, all while staying true to what excites him most. We dive deep into content creation, entrepreneurship, and how to avoid being trapped by fear or low-ticket thinking. This conversation isn’t just about business—it’s about life. We explore the power of flow state, why bigger-ticket services can be a game changer, and how faith and spirituality shape how we work, create, and live.Inside the episode:The moment Spencer quit sales to go all-in on contentHow one viral tweet thread changed everythingHis 4-part content flywheel (and how you can steal it)SOPs, editing, and why he still does it all soloHow to build trust faster than attentionThe creator mindset that makes content sustainableWhether you’re a home service business owner, a content creator, or just looking for inspiration to live life on your terms, this episode will challenge you to think bigger, move with purpose, and create from your unique voice.🎙️ Tap in and take notes — Spencer doesn’t hold back.🔗 Follow Spencer Clay on: X: https://x.com/spencerclaeysIG: https://www.instagram.com/spencerclaeys/Get a copy of his book: The Official Roof and Gutter Cleaning Business Blueprint 🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownerops-spotify📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsAustin Gray speaks with Hector Resendez, the mastermind behind Trade School Secrets, a unique platform that helps businesses solve their staffing problems by leveraging trade schools.Hector reveals how virtual reality is revolutionizing the traditional trade school model, making it faster and more accessible for people to gain certifications.Hector discusses:The benefits of building a virtual trade school in today’s workforceHow to use the WIOA grant to fund your trade school tuitionThe financial model behind scaling a successful trade school businessWhy trade schools are a game changer for businesses struggling to find skilled talentHow to position your trade school for an exit and add value to your businessThis episode is a must-listen for entrepreneurs, operators, and those interested in the future of education in skilled trades.Listen in and discover how you can scale a 7-figure trade school business that not only trains but provides long-term career opportunities.🔥 Mentioned in This Episode🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months: https://go.getjobber.com/ownerops-spotify📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsWhat happens when a $30M company replaces consultants with AI chatbots? Or when a snow plow business owner uses GoPros, Descript, and ChatGPT to build scalable SOPs?In this no-theory, boots-on-the-ground episode of the OWNR OPS Podcast, Nik of Nikonomics walks through:Real-world AI use cases in manufacturing, sales, and onboardingHow to document your processes and train AI like an employeeUsing ChatGPT to create SOPs, hire an assistant, and even outline job descriptionsThe importance of learning AI before the inflection point hitsTools like Limitless, OpenPhone, Descript, and custom GPTsIf you're a small business owner looking to scale or streamline your ops with AI, this episode is your playbook.🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter.Don’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsCan you really scale a handyman business to $1M in under 12 months? Tim Leary did—and he breaks down exactly how.Tim shares how he transitioned from real estate to handyman services and turned a few small jobs into a thriving local business in Salt Lake City. From TV mounting and fencing to automated follow-ups, learn how he used Google LSA, a VA, and simple SOPs to unlock scale.You’ll hear:Why TV mounting might be the easiest $300/hour service todayHis conversion-boosting strategy: from 25% to 55%How one full-time estimator cut lead spend by 75%The tech stack powering his business (Go High Level, Housecall Pro, more)The truth about pricing, branding, and customer experienceWhy he’s open-sourcing his playbook and building niche softwareWhether you're a solo operator or building your first crew, this episode gives you tactical advice you can apply today. And if you’ve ever said, “I just want a business I can start this week,”—this is your sign.🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsHow do you turn one viral auction post into a thriving $5 mastermind, multiple digital products, and high-ticket coaching? Shannon Jean—serial entrepreneur and liquidation pro—breaks down his entire Whistle → Workhorse → Whale system:The “auction whistle” that rocketed him from 500 → 39K followersCrafting a simple PDF lead magnet that captured 1,000+ emailsPricing (& repurposing) digital products on Gumroad and KajabiBuilding a global team and using Content OS to 10× content outputCreating the $5 Mastermind community as a low-friction funnelWhen to raise prices on coaching and manage client demandDelegation tips: freeing yourself from sales & ops to chase bigger playsIf you’re ready to transform attention into scalable revenue—whether through newsletters, courses, or community—this episode is your playbook.Links & Resources• Follow Shannon on X: @ShannonJean •OWNR OPS Newsletter & tools: ownerops.comRate ★★★★★ and follow the show to never miss a founder’s firsthand growth story!🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsTrades businesses often believe branding is just a logo or a truck wrap—but what if your brand could become your biggest growth driver?Austin Gray interviews Brian Sooy, a certified brand architect, StoryBrand consultant, and 30-year branding veteran who has helped hundreds of blue-collar businesses build brands that stand out, scale, and sell. Together, they explore:The biggest branding mistakes service companies makeWhy your brand starts with messaging—not visualsHow to reposition your brand without starting from scratchThe power of storytelling, emotional hooks, and customer-driven messagingBrian’s CARE framework: Clarity, Alignment, Relevance, ExperienceHow Bear Claw is evolving from “land services” to “land beautification”Why branding is the foundation for premium pricing and team attractionWhether you're just getting started or refining your message after years, this episode is packed with branding clarity and practical direction for the trades. Ready to make your brand famous? Tune in now.🔗 Follow Brian Sooy:X (Twitter): https://x.com/briansooyLinkedIn: https://www.linkedin.com/in/briansooy🎁 Free Resources from Brian:✅ Blue Collar Branding Checklist + Ella: https://drive.google.com/file/d/1veFd4KPXgltFxFnvS4y3L-6KX140H6YF/view?usp=sharing📘 Brian Sooy’s book Blue Collar Branding drops July 22 — a clear guide to help blue-collar businesses stand out.🚀Try Ella AI for free for 14 days: https://www.atomicelevator.com/bluecollarbranding🚀 Try StoryBrand AI – 7-Day FreeTrial: https://go.aespire.com/sbai/🔗 Follow Austin Gray:X (Twitter): https://x.com/theowneropHave a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode! 🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsIn this episode of OWNR OPS Podcast, Austin Gray sits down with Asa Hunt, the founder of Big Horn Painting, who transformed a layoff from his tech sales job into a thriving local business. From growing his revenue to over $300K in his first year to scaling with a mix of Facebook Ads, networking, and smart referrals, Asa opens up about the early struggles and key strategies that led to success.Key Takeaways:The importance of building referral relationships with roofers and property managersAsa’s approach to Facebook Ads and why simple videos workHow to scale smarter with commercial jobsTips for creating high-converting email drip campaigns to nurture leadsOvercoming the fear of failure and finding success in entrepreneurshipIf you’re a local business owner or thinking of starting your own service-based business, don’t miss Asa’s actionable insights into building a business from scratch. This episode is packed with real-world advice and inspiration for any entrepreneur aiming to make the leap to six figures—and beyond.Have a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode! 📚 Recommended Watch: Want to dive deeper into understanding Lifetime Value vs. Customer Acquisition Cost? Watch this breakdown by Alex Hormozi 👉 https://youtu.be/jzKpAtzKQ54?si=uyw4jDxiRA2UlWZa🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📞 QUO- Business Phone System That Scales With You: Get 20% off your first 3 months. ⁠http://quo.com/ownrops🚀 Get ranked #1 on Google with Stryker Digital SEO: ⁠https://stryker-digital.com/?el=oo⁠Want to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

In this episode of the OWNR OPS Podcast, Austin Gray talks with Tanner Mullen—a founder who helped build and sell a business for a jaw-dropping 9-figure exit. Now on his next mission, Tanner is building a startup in public and sharing everything he’s learned about hiring, delegation, scaling, and letting go of ego.This episode is packed with real-world founder lessons—from how Tanner built culture at scale, to why he let people quit, to the questions he asks in every final interview.Whether you’re just starting out or hiring your 20th employee, you’ll want to hear this.HIGHLIGHTS:00:00 – Intro: 9-figure exit and what’s next02:15 – Tanner’s biggest regret: Not slowing down after the sale03:40 – How ego held him back as a founder05:10 – Letting go: “People should quit if it’s not a fit”08:20 – Scaling culture while scaling teams11:30 – Why he stopped chasing growth for growth’s sake14:00 – The one question he asks in every final interview17:15 – Tanner’s next chapter: Building in public20:00 – Hiring advice: What he looks for in operators22:45 – Coaching, mental health, and founder identity26:00 – Advice for founders who feel stuck or lonely29:10 – How much freedom do you really want?—🔗 Connect with Tanner Mullen on Twitter: https://x.com/tannerdripjobs🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletter💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownrops

In this episode of the OWNR OPS Podcast, Austin Gray sits down with Tyler Griffin, founder of Swift Pro, a service-based business specializing in HVAC and plumbing. Tyler shares his journey of launching Swift Pro after a successful exit from another business, offering insights on business strategy, values, and the hard work behind entrepreneurship in a competitive market. If you’re starting or scaling a blue-collar business, this episode is packed with tactical tips and personal lessons.HIGHLIGHTS: 01:10 – The importance of professional presentation in business 05:00 – How Tyler built and exited his first business in the home services industry 08:30 – Pivoting from solar to HVAC and plumbing 11:50 – Key lessons learned from the previous business venture 15:00 – Why mission and values alignment matter in building a strong team 20:00 – The importance of reviews & leveraging brand legitimacy 23:15 – Building a solid marketing & sales engine from day one 28:00 – Recruiting the right people for your business growth 32:00 – The role of finance and operations in scaling 35:00 – What it’s like to transition from an owner/operator to CEO 40:00 – The struggles and rewards of being "all-in" on your business 45:00 – Tyler's vision for Swift Pro’s future and growth plans🔗 Connect with Tyler GriffinTwitter (X): @_scrappystartup LinkedIn: Tyler Griffin Mentioned in This Episode🔥 We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📖 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO Want to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter 💰Join our Free OWNR OPS Skool Community to grow your local service bizDon't forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

In this episode of the OWNR OPS Podcast, Mike Compton of SWVA Stump Co. joins Austin Gray to discuss the journey of starting a stump grinding business from scratch. Mike shares how he transitioned from a W2 job to becoming an owner-operator, his approach to pricing jobs, and the ups and downs he encountered in his first five weeks of business. They also talk about the importance of taking fast action, learning from mistakes, and building credibility in a local market.Mike’s journey is a perfect example of how entrepreneurs can start small, make mistakes, and grow through persistence and hard work. If you're thinking about starting a service-based business or just want some motivation, this episode is for you. Tune in for insights into equipment purchasing, marketing strategies, and overcoming challenges as a new business owner.Text us your questions about starting your business at 970-585-OWNR!This episode is brought to you by: 🔥 We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📖 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → https://www.ownrops.com/newsletter💰Join our Free OWNR OPS Skool Community to grow your local service biz:➡ https://skool.com/ownropsThanks for listening to the OWNR OPS Podcast, where we help entrepreneurs start and grow local service businesses. Join us every Friday for new episodes!