How Much Should You Charge for Online Coaching?

How much should you charge for online coaching—and how do you know whether your price can actually support your business? In this episode of the Business of Coaching Workshop, Andrew Jackson and Mac McGregor explain how coaches can build sustainable pricing without simply copying competitors or trying to become the cheapest option in their market. They discuss how to reverse-engineer your prices from the income you need, the time required to serve each client, and the type of coaching business you want to build. They also explore how different service tiers, hybrid coaching, and lower-touch offers can help you serve clients at multiple price points without discounting your best service. You'll learn: How to calculate the real time required to coach each client Why competitor pricing can become a trap How to establish your minimum sustainable income When an introductory or founding-client offer makes sense How to connect your pricing to the value clients receive Why higher-paying clients may be more invested in the process How to raise prices without surprising loyal clients How hybrid coaching can increase your effective hourly rate Your internal pricing calculations may be based on time, but your clients are not buying minutes. They are buying expertise, accountability, confidence, and a path toward the result they want. Learn how to create an offer that works for the client, supports the coach, and gives your business room to grow. Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/  X: https://x.com/AndrewBarBender PS - Want to grow your coaching business without continually adding more hours? Attend the Scalable Coaching Conference on August 27. Reserve your seat HERE.