How Much Should You Spend On Google Ads episode artwork

EPISODE · Jan 8, 2026 · 10 MIN

How Much Should You Spend On Google Ads

from Google Ads Strategy Hub · host Sarah Stemen

This podcast episode provides a math-driven approach to budgeting for Google Ads, addressing the challenge of determining the right budget and understanding the minimum viable budget required for Google Ads success. The conversation covers topics such as finding the break-even CPA, calculating actual CPAs, Google's minimum data needs, and understanding scaling in Google Ads.TakeawaysBudgeting for Google Ads is math-drivenUnderstanding the minimum viable budget for Google Adshttps://www.thesarahstemen.com/blog/how-much-to-spend-on-google-ads

Episode metadata supplied by the publisher feed · Published Jan 8, 2026

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How Much Should You Spend On Google Ads

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