How Much You Should Be Spending on Marketing (For Estate Agents)

If every time you spent 10p on marketing, you got £1 back… how many 10ps would you spend?That’s the mindset behind today’s episode — where we unpack exactly how much you should be investing in marketing inside your estate agency.We’ll cover:The simple formula for deciding your ideal marketing budgetHow to stop treating marketing as a cost and start seeing it as an assetWhere your money should go to create real growth and predictable listingsIf you’re ready to take control of your marketing spend, build a smarter plan, and finally know what’s worth paying for — this episode is your blueprint.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com