EPISODE · Jan 2, 2026 · 26 MIN
How Music Managers Get Artists Signed
from Music Business Newsletter w/ Matthew Rix · host Soho Artistry
In this episode of the Music Business Newsletter with Matthew Rix, I read an email from a 24-year-old music manager who’s doing everything right but still feels invisible.He’s managing a band he truly believes in.They’ve released music.They’ve toured regionally.They’re growing a small but engaged fanbase.But he’s running into the problem almost every young manager faces:How do you get artists noticed and eventually signed when you don’t have industry connections, money, or a roadmap?He’s hearing the same advice over and over:“Network more.”“Build relationships.”“Get in front of the right people.”But no one explains how to actually do that when you’re young, unknown, and trying not to look amateur in rooms full of veterans.In this episode, we break down: • What labels actually look for before they sign artists • Why most young managers focus on the wrong metrics • How managers build credibility without a resume • When chasing a label makes sense — and when it doesn’t • The difference between artist development and industry validation • How to avoid burning bridges earlyThis episode is for:-young managers-self-managing artists-bands wondering why “being good” isn’t enoughHave a question about the music business?Please send it in at https://MatthewRix.com include as many details as possible so the answer helps others too.#artistadvice #artistmanager #musicbusiness #musicbusinesstips #matthewrixListen to Mattrix Minute for daily Music Business insight without the music industry hype.SpotifyApple MusicAmazon MusicYouTube
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