EPISODE · Jul 29, 2022 · 39 MIN
How Narrative, Category, & Community Work Together, with Kalim Aull
from B2B Growth · host Sweet Fish
In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
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How Narrative, Category, & Community Work Together, with Kalim Aull
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