How NCAA athletes are navigating the Wild West of "NIL" deals

In the first episode of Fast Company's new podcast Creative Control, host KC Ifeanyi dives into the tangled history of the NCAA and collegiate athletes being able to earn money from their name, image, and likeness. The new policy has been a long time coming for athletes in the NCAA who can now score brand deals and monetize their social media. But the rules here are still very fragmented. So how are athletes navigating this new era?