How Nello Achieved Explosive Growth Through TikTok Shop

Imagine watching a single TikTok video generate the kind of revenue you’ve always dreamed of. That's exactly what happened to Tammy Hilgendorf, Director of TikTok Shop for Nello, when her wellness brand's ashwagandha drink "Super Calm" caught fire on the platform. After testing traditional social media marketing with futile results, Tammy Hilgendorf turned to TikTok Shop and saw Nello take off.In this episode, she shares how TikTok’s New Arrivals Campaign and GMV Max unlocked a new era of momentum and measurable growth.What You'll Learn in This Episode:How one viral creator video changed everything for Nello and gave them the "aha moment" that confirmed TikTok's valueHow GMV Max created momentum that manual ad management couldn't matchHow TikTok Shop connected Nello with authentic advocates who became the engine of their growth—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.