How Networking & Scarcity Built a 7-Figure PT Brand

What does a baby shower, a $75,000 fine, and luxury personal training have to do with clinic growth?In this episode, Dave Kittle sits down with Jimmy McKay to unpack how marketing, scarcity, and relationship building can transform your physical therapy practice. From unconventional networking to conference kickoffs and pricing psychology, this is your playbook for connection-driven business growth.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN: [01:13] – Weekend Baby Shower & Strategic Networking [01:51] – Google Ads & Local Marketing Insights [03:51] – Why Word of Mouth Still Wins [06:09] – The Evolution of Advertising in PT [12:30] – That Time a Clinic Got a $75K Fine 😳 [23:38] – Building Rapport Through Events [32:54] – Real Talk: Networking Events That Work [34:13] – Stop Overcomplicating Your Strategy [35:37] – How to Launch a Memorable Conference [37:09] – Turning Conversations into Collaborations [39:27] – What Luxury Personal Training Teaches PTs [44:13] – Simple Marketing Moves That Get Referrals [47:39] – Event Planning that Actually Pays Off [1:00:38] – Takeaways: Don’t Wait to Start Connecting---Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.