How Neuro Gum’s Six-Month TikTok Experiment Became a Multi-Channel Breakthrough

Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result is a powerful halo across channels, including brand search spikes so strong that last month “Neuro Gum” was searched on Amazon more than “gum.”What You’ll Learn in This Episode:How daily content and consistency led to a first viral video after six months and changed internal support for TikTok.A playbook for blending organic creator wins with GMV Max to set a ROAS goal and extend content life beyond 7–30 days.How LIVE selling nearly every day for a year and a half drives sales, real-time customer feedback, and sharper product messaging.How to use TikTok campaigns to create sustained seven-day reach that mirrors a rolling viral effect.Ways to track halo impact when data is fragmented, including brand search as a proxy and shifting search ads to brand terms.—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.