How New Changes to Facebook’s Review and Recommendation Policy Will Impact Your Medical Practice

Did you miss (or intentionally skip over) that innocuous Facebook email saying your business page is going to be redesigned? “Oh no, now what!?” you might have cried out, either out loud or in the recesses of your mind.Here’s the deal. Facebook is repositioning itself to be the go-to source for local search and information. And they are setting their sights on none less than Google and Yelp. To do that, Facebook is redesigning some 80 million business pages (yep, that includes your practice page) to optimize their users’ mobile search experience. Not only that, but the new-look business pages will move away from star ratings in favor of personal recommendations adding richness, transparency, and value to how people find you online.